1. Question 3
What kind of media institution
might distribute your media
product and why?

2. Which company?
• The media institution that I believe to
best suited or might distribute my
magazine is IPC.
• IPC has distributed many big name
magazines over the years, and has
had big successes with them.
• They distribute magazines like NME,
Now, Chat and TV Times

3. Why are they the best
institution?
• I believe that IPC is the best media
institution to distribute my music
magazine as they have had experience in
the music area before.
• They distributed one of the most iconic
music magazines, NME, and have had
great success with it, showing that they
possess the correct skills to distribute a
magazine in the music genre.

4. Why are they the best
institution?
• IPC has a rich history and association
with music magazines, so know what
the audience wants and how to target
them correctly.
• They can then use this skill to
distribute ‘Note’ and can ensure it is
reaching the right audience.

5. Why are they the best
institution?
• Over the years IPC has had a wide
range of target audiences. But most
recently they have narrowed down
their audience to; Men; Mass Market
Women and Upmarket Women.
• In spite of this I think that IPC would
be a good distributor as they can use
‘Note’ to once again expand their
audience to a younger female pool.

6. Why are they the best
institution?
• Although IPC does not produce
magazines like this normally, this
does open up a gap in the market for
them.
• They now have the chance to expand
their range of genres and ‘Note’ is the
best option for them to start with.

7. Why are they the best
institution?
• I think IPC have everything needed to
distribute ‘Note’ and make it a
success.
• Therefore I am choosing IPC as the
best media institution to distribute my
magazine.