Mobile Phones Essay

Mobile Phones Essay
In their relatively short period of widespread use since their introduction in 1978 (Agar, 2003), handheld mobile telephones have had a significant
impact across the globe on a social and economic level, however the long term impact of their use is difficult to predict. Despite this, mobile use in
Australia has rapidly grown to rate of almost 130 phones per 100 people (MNO Directory, 2011), one of the highest in the world. Increasingly,
consumers are purchasing smart phones, which have the same capabilities as computers in terms of internet access and processing power (Macmillan,
2007). These modern "smart phones" also allow for advanced features, such as mobile high–speed access to the internet and social media, and the
ability to create,... Show more content on Helpwriting.net ...
Dr Aric Sigman in his 2009 publication makes the claim that face–to–face contact has been declining as a result of social networking, and this reduction
in human contact can alter the way genes work, upset immune responses, hormone levels, the function of arteries, and influence mental
performance which in turn could increase the risk of serious health problems such as cancer, strokes, heart disease and dementia. With social
network users totalling 1.43 billion in 2012, increasing almost 20% since 2011 (EMarketer, 2012), it certainly appears as though the popularity of
these websites is showing no evidence of a decline, and if the claims Dr Sigman makes in his article are accurate, the use of social networking on
mobile phones simply amplifies the negative aspects of social networking. Mobile software or "apps" are a popular, but recent feature of mobile
phones. Software store fronts come preinstalled on all major smart phone platforms, and provide the user with access to a range of downloadable
content such as games, themes and applications which can provide additional features not provided by the original equipment manufacturer. With the
mobile application market expected to grow to be worth $25 billion by 2015 (Markets & Markets, 2010), the huge potential for success of mobile
software can be seen with Finnish software developer Rovio,
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Digital Chocolate
1. How should Trip Hawkins organize the functions of the teams in Finland, India, Spain and California to move into the social network gaming world?
Digital Chocolate began as an innovator in a small new market and succeeded due to their ability to foster innovation and creativity in the mobile
gaming industry. The social gaming market has opened opportunities to expand Digital Chocolate's horizons drastically. Trip Hawkins needs to
promote a sense of urgency and to communicate the importance of the switch for the organization. The next most important step is to have employees
get compensated by commission, thus offering a highly competitive environment. The best strategy is to base the social gaming division in Digital
Chocolate's... Show more content on Helpwriting.net ...
This design will allow each team to individually take on new projects and spend all their time on the design and overall success of these individual
projects. Organizational change causes employees to feel apprehensive, fearful, and insecure about their future. Successful use of intrinsic and
extrinsic rewards will help to get all of the employees on board and ensure a rapid and smooth transition. The Barcelona office should have only one
goal in mind and that is the successful implementation and development of social gaming. Mr. Shah can lead through empowering of individuals on
the teams by implementing active listening. Active listening will allow him to determine who should be on each team, and how to structure the
teams in order to create maximum creativity. Shah provides extensive training on the characteristics of social gaming as well as the difference
between their previous work and their upcoming work. 3. What leadership style do you think best describes Trip Hawkins? What leadership theory
describes Ilkka Paananen's style? Why do you think Ilkka left Digital Chocolate? Trip Hawkins is a democratic leader. He allows group members to
share ideas and opinions, even though he retains the final say over decisions thus feeling more engaged in the process. He encourages creativity and
offers rewards. Because he

Facebook Case IPO
"Facebook, Inc: The Initial Public Offering" Introduction Facebook, which was founded by Mark Zuckerberg in February 2004, is an online social
networking platform with the mission of making the world more open and connected. Within a few years, Facebook attracted millions of new users,
from 1 million Monthly Active Users to 845 millions Monthly Active Users. Though competing with global and regional corporations in the industry,
Facebook kept growing rapidly. With the high expectation of investors, Facebook finally decided to go public. The "Red Herring" of Facebook
stated that its goal was to connect all two billion global Internet users. Basing on our analysis of Facebook's IPO, we would like to give several
recommendations on the... Show more content on Helpwriting.net ...
However, by mid–May it had fallen to $12.17 with a loss of 39 percent post–IPO. Zynga, the online gaming company, went public in December 2011
and issued 100 million shares at $10/share, which was at the ceiling of the price talk of $8.50 to $10.00. Zynga's share price fell by 5 percent on the
first day of trading and by mid–May was still 14.4 percent below the IPO price. Intrinsic value refers to the value of a company, stock, currency or
product determined through fundamental analysis without reference to its market value. It is ordinarily calculated by summing the discounted future
income generated by the asset to obtain the present value. In this case, Facebook's intrinsic value is its estimate value/share from Discounted Cash
Flow analysis. As it is showed in Exhibit 3, Facebook's estimated value/share is $32.44 using Discounted Cash Flow analysis. The price from the
price talk is $38, which was raised from around $28 to $35 to $34 to $38 per share because of the overwhelming demand from investors. And the price
talk is 17% higher than the intrinsic value. Based on our one–way sensitivity analysis of seven variables as it is showed in Exhibit 4, which are revenue
growth rate, terminal growth rate, pre–tax operating margin, increase in Capex, increase in NWC, cost of capital and marginal tax rate, we conclude
that cost of capital and pre–tax operating margin are the two most sensitive variables from our calculation of the slope rate R. And our two–way

Stephen Gill : An Entrepreneur Of The Country's Fastest...
Background
Stephen Gill is a young, motivated entrepreneur that started out with a laundry list of ideas that have now landed him on Inc Magazine's annual
ranking of the country's fastest–growing private companies. Gill recalls that he has considered himself an entrepreneur all his life. With this
mentality, Gill, 27, went on to become a graduate of Rowan University's Rohrer College of Business with a bachelor's degree in Entrepreneurship and
Marketing. During his degree, he says that the overall major was helpful and, by the end, his professors encouraged him and his colleagues to work for
an entrepreneur for at least 10 years before becoming one themselves. However, he had other plans and jumped right into the process. He started out by
... Show more content on Helpwriting.net ...
From the large number, the team then zones in on real, prospective customers that would be a perfect match for the company's product or service. This
results in the company gaining more "in market" traffic. In addition, their technology allows them to provide the company's new customer with the
highest customer experience level by matching them strategically. Gill sums up the goal of Leadnomics as the ideal method to create the most
valuable and profitable relationship between the consumer and their product or service provider. This is due to the fact that Leadnomics believes that
the best way to serve their clients is by serving the consumer first. Like we learned in our course, this method of thinking tends to avoid running into
the "loop of despair" by beginning with the customer's needs as a priority.
In addition to Leadnomics, Gill has also co–founded 50onRed in 2008 and holds the position as its CEO. 50onRed is an Internet marketing company
that helps companies optimize their digital advertising campaigns. The company achieves this by offering software that "automatically detects
available space on websites or other digital content where advertising units may be displayed[,]" "displays ad units to an Internet user for sponsored
articles[,']" "provide[s] an Internet user with coupons or discounts relevant to content currently being accessed[,]" displays "full–page advertisement[s]
that appea[r] based on certain triggers or

Video Game Industry Has Undergone Significant Changes From...
The video game industry has undergone significant changes from the early days of Atari. It now covers multiple sectors and generates more revenue
than the movie and music industry. Last year total revenue in the U.S. eclipsed $23.5 billion, jumping 5% from a year earlier. A big part of that
increase is due to a shift away from physical games towards digital software. In the past 5 years' video game publishers have focused on expanding
their direct to consumer channels through robust digital offerings. Meanwhile, the emergence of mobile gaming, eSports and virtual reality are poised
to take the industry by storm in the next few years. With the industry growing at a rapid clip, it should be near the top of any investor's list.
Video Game Industry
For starters, the video game industry consists of three primary sectors; PC, console and mobile. PC gaming is currently the biggest moneymaker
followed by console and mobile. However, mobile is poised to eclipse both PC and console sales in the next 5 years. Console gaming remains a blue
chipper in the industry with limited upside or downside potential. Despite the booming popularity of PC games, computer sales continue to struggle.
Names like HP (HPQ) and IBM (IBM) continue to point to a weak PC market as the source of its problems. Both stocks are down double digits in the
past 12 months and should only be pursued as long term investments.
Console gaming, on the other hand, has become so advanced that they are essentially

Facebook: A Sociological Evaluation Essay
This paper will explore the effect Facebook has had on society. By comparing groups today to groups fifty years ago, and by looking at personal
experiences, recent political events, and interactive games, I will evaluate how Facebook has affected society's perception of groups. There is no
denying that social networking is an integral part of modern society. We spend all day updating our statuses about the latest episode of True Blood,
or liking our friends' photographs from their recent trips abroad. Our language has evolved to include words like "vlogging" and "tweeting" (which
mean video blogging and posting to Twitter, respectively). Our "feeds" are linked to our cell phones, so they become available at the touch of a
button. Social... Show more content on Helpwriting.net ...
All of these types of groups have a tremendous impact on society. Some recent examples of the influence Facebook groups have had on the political
world are the revolution in Egypt and the Occupy Wall Street movement currently taking place around the world. In an article on CNN.com, the
impacts of Facebook on the Egyptian revolution are explored. Five anonymous activists in Egypt created a Facebook event for the protests, calling it
"The Day of the Revolution Against Torture, Poverty, Corruption and Unemployment." Many people were skeptical at first, questioning the fact that
support was being garnered for the protest by way of a social networking website. However, despite the initial apprehension, the rebellion was
successful and president Hosni Mubarak was overthrown (Sutter, 2011). Another political protest that has been largely organized on Facebook is the
Occupy Wall Street movement. Jennifer Booton wrote about the effects in an article for FOX Business last November, stating, "Social media helped
the Occupy movement spread online instantaneously and to other cities in a matter of days (2011)." Protesters are posting videos to sites such as
YouTube and DailyMotion that depict police officers at their worst: blasting peaceful activists with tear gas, beating them with clubs, even shooting at
them! These videos have garnered much support for the

The Top 5 Most Asked Questions About Linkedin
The Top 5 Most Asked Questions About Linkedin
Internet advertising that is societal is the procedure for gaining concentrate in addition to traffic on the blogging platforms. 0 websites. In this
procedure, usually inspired information to get the real community through promotion from a thirdparty trust worthy provider should be created to make
sure that individuals to share the articles of the enchantment jointly with others in addition to create a brutal collection that may create firm manage in
addition to go above above forex trading marketplace thought. Every online marketer marketer wants something, a service or product, an aspiration
and a provide going to encourage within the huge along with web that is mindboggling. In case that you have them summarized in your ideas,
congratulations that are next! That 's actually the hardest element of going to the specific net 2 . 0 challenge, along with to any level farther, every
arduous work may assist with reach economically in addition to wonderfully till you put feet across the sociable networking magician standing people
plans.
Your interpersonal press whole planet will undoubtedly not be small plus a whole lot more extensive than formerly. This can be a tremendously
appropriate marketing program which achieves distinctive ethnicities, age age brackets, religion, genders, locations, fires together with like, to ensure
that it assists it be the perfect car to reach in addition to objective the very best marketplace in

Guide for Ema
Guidance notes The three texts below provide information about the business environment for the Facebook company in May 2012. For this task,
imagine you work for Facebook, and you have been tasked with carrying out a SWOT analysis on the company to determine whether this is the right
time for the company to grow. Your job is to write a SWOT analysis and a report based on this analysis. You are writing this analysis and report for the
senior management team. Your analysis should provide the team with a complete overview of the situation and should end with suggestions for what
the company should do based on your analysis. This task requires you to demonstrate your skill in selecting and organising information to produce a
company... Show more content on Helpwriting.net ...
At the time, analysts said the company was expected to be valued at $75 billion to $100 billion. But according to the filing, Facebook made only
$3.7 billion in revenue last year, the bulk of that from advertising. Until now, advertisers were largely limited to a variety of ad spaces that were
positioned on the right side of the Facebook home page, in addition to creating their own Facebook pages. The company said a new set of 'premium
ads' will run at different points in the site, with a special emphasis on ads running throughout a user's mobile feed. Facebook's Biggest Stumbling
Block: Privacy Practices Facebook's biggest stumbling block has been its privacy practices. As the world's largest social network, Facebook has been
under intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a
company preparing to go public, it is under pressure to find new ways to turn that data into profit. The company has repeatedly alienated users over
privacy – as in the case of the 2007 controversy over Beacon, a tool that automatically posted on Facebook what its users did or bought on other sites.
It has also faced lawsuits over the use of its members' 'like' endorsements in ads and drawn scrutiny for a facial recognition feature. The scrutiny is at
its most intense in Europe, where Facebook's data collection practices have tested the boundaries

Mba Capstone
Table 1_Seven Cs Company| Strengths| 1.1–First mover advantage: attracting more conservative users(1)1.2–Passes Google as the most popular
site(2)1.3–Huge market share: 845m users; Leading photo sharing site: more that 14 million photos uploaded daily(3,4)1.4–Most innovative company
beating Google and Apple, offering popular platform for apps developers(5,6,7)1.5–Available in over 70 languages(8)| | Weaknesses| 1.6–Safety &
Privacy issues: user accounts hacked and misused, users quit(9,10)1.7–Too dependent on Zynga: 12% revenue 2011 of games & virtual goods, a
significant number of pages generated by Zynga applications(11,12)1.8–Shut down because of Islam cultural clashes, blocked because of conservative
moral... Show more content on Helpwriting.net ...
for Fb's mobile strategy(53)3.4–Pandora: music apps on other sites(54)| Value Proposition:3.27–845m users, more than 70 languages(76)3.28–B2C:
social network platform for connecting people with people, everywhere permitted (68)3.29–B2B: marketers, free channels; advertisers with budget,
solutions to audience; developers with resource, offer platform(69)3.30–Privacy concerns: new products, marketers & developers on personal
information(55), new privacy features announced(56)3.31–User friendly: search feature improvement for relevant & time saving, "See More
Results" menu(70)| Customer segments:3.12–B2C: connecting people with people, everywhere permitted (68)3.13–B2B: marketers, free channels;
advertisers with budget, solutions to audience; developers with resource, offer platform(69)| Key Activities:3.5–Privacy concerns: new products,
marketers & developers on personal information(55), new privacy features announced(56)3.6–B2B Partnership: ads for marketers & social
apps for developers(57)3.7–B2C Innovation: "Timeline"(58), "Like Button" & "Open Graph"(59)3.8–Site Maintenance: account temporarily
unavailable due to site maintenance(60)| | Customer relationships:3.14–User friendly: search feature improvement for relevant & time saving,
"See More Results" menu(70)3.15–Privacy: new features announced(56)3.16–Customer support: databases answering, "Get Satisfaction" forum, human
contact(71)3.17–Royalty: US most visited site, users more loyal to

Zynga
ECOM6030 – WEB 2.0 STRATEGY AND INNOVATION
ECOM6030
CASE ANALYSIS OF ZYNGA HBS CASE
BY
LUK KA LAI
UID: 2012853746
FACULTY OF ENGINEERING OF THE UNIVERSITY OF HONG KONG
FACULTY
NOVEMBER 2012
Zynga is the world's fastest growing social game company, it brings online games with social platforms. According to Zynga reports of 2nd Quarter
2012 financial results
(http://investor.zynga.com/releasedetail.cfm?ReleaseID=695419), it has a DAU of
72million and MAU of 306 million. With the vast amount of active players, Zynga offers incentive opportunity for marketers.
As a case study, this paper gives a detailed analysis on Zynga's business model, its success key factors, competitive advantages as well as key
challenges. Zynga ... Show more content on Helpwriting.net ...
http://downloadsquad.switched.com/2010/05/24/farmville–ice–cream–zyngasvirtual–objects–enter–real–world–7/
Another example is Zynga associated with Fritro Lay to launch a so–called "Snack and Play" promotion scheme in 2012 March where players receive
free exclusive virtual items needed for the game with purchasing specific Fritro snacks. This is a remarkable way to get brands work together , to
bridge virtual and physical world.
http://www.examiner.com/article/zynga–and–frito–lay–want–you–to–snack–andplay
4. Application install of ads company
Application install is determined as biggest revenue generating for gaming 2.0. Zynga offered players rewards for installing applications, in which

giving 10 times of marketing impression than transitional search engine marketing . Zynga charges 50% of each app installed. To conclude , there are
4 ways of how Zynga make money. Below the chart is giving an overview and estimation of Zynga's revenue
Source: NeXtUp Research
Key success factors of Zynga:
As a world leading provider of social game service, Zynga is providing more across the globe. Zynga's aim to connect the world through its games.
This section will detail the 7 factors that directed Zynga to today's most popular gaming 2.0 company in the planet.
Gaming 2.0 is more than just a typical digital game, but a combination of

Purina Petcure Research Paper
If your cat or dog loves varieties of tastes and you want the best nutrition for your loved feline or pooch, Purina PetCare is best for both of you. Purina
is a name which stands out in the pet food industry. This brand provides healthy nutrition, promoting healthy habits, fun and social outings for pets.
Purina PetCare owned by NestlГ© is located in St. Louis Missouri. It's the largest pet food producer in the United States and second largest
internationally. You might remember the name Ralston Purina before 2001. The company has grown substantially since pet owners have started
spending more on their pets' food, snacks, and litter. The brands they produce are Purina Dog Chow, Friskies, Purina Pro Plan, Beneful and Purina
One. No matter

Technology And Technology Summary
Technology is slowly ruining people's lives by, drawing them inside, sitting for hours, destroying their communication skills while not being active or
healthy. "People barely speak to each other unless through text on a screen, and kids rarely play outside because they have the ability to watch TV or
use social media." (Danielle Stone) This is coming from somebody who at the moment is inside writing this on a computer. According to Sam
Anderson, author of "Just One More Game ...", technology is drawing people away from reality. Anderson supports this article well, but fails to go
into detail about what it is really doing to people. Anderson gives lots of good examples in his article, about how technology is coming a big
distraction to society, by talking about what video games are doing. He says that "Instead of just passing their work around to one another on blogs,
independent game designers suddenly had a way to reach everyone – not just hard–core gamers, but their mothers, their mailmen and their college
professors.". (Anderson) This provides a good example to the audience of this article, that with technology advancing it was easier for anyone and
everyone to use it. Anderson keeps using good examples to suck his audience in, by continuing to tell how it is affecting us. He tells us how a new
invention came about, making it easier to get a hold of game." Then, in 2007, the iPhone appeared. Games were much easier to develop and easier to
distribute through Apple's app

Information Freedom: the Ethical Implications of Sopa
James Eckert Professor Reed PHIL 2306 2 December 2011 Information Freedom: The Ethical Implications of SOPA The Stop Online Piracy Act
(SOPA) is a U.S. House of Representatives bill with the stated purpose, "To promote prosperity, creativity, entrepreneurship, and innovation by
combating the theft of U.S. property, and for other purposes." (1) SOPA proposes to accomplish those goals by allowing the U.S. Department of Justice
and copyright owners to take action against websites thought to be facilitating copyright infringement. What brought SOPA into the limelight is the
criteria it uses to determine what a copyright–infringing site is, and the methods it allows to punish those websites. It was drafted with the intention of
combating... Show more content on Helpwriting.net ...
SOPA's provisions even ban linking to sites deemed infringing, including results from a search engine, or comments on a blog. The implications of
this lead to a decidedly unjust outcome: service providers would have no reason to defend their customers from invalid claims, supposed copyright
holders would have free reign to cripple even a law–abiding site, and even websites that make a good–faith effort to remove copyrighted content would
be unable to meet the draconian standards set forth in SOPA. SOPA has still more provisions, of a substantially more troubling nature. While the
process previously described is only related to the abilities granted to copyright holders, SOPA also has far–reaching implications for copyright
infringements that do make it into a courtroom. It allows the U.S. Department of Justice to obtain a court order against sites accused of infringing, or
facilitating infringement of copyrighted material. Once the U.S. attorney general is furnished with such an order, they have the power to force U.S.
based Internet Service Providers (ISPs) to censor the website through the Domain Name Service (DNS), as well as forcing supporting services such
as ad networks and payment processors to suspend their service to the site, and finally to force search engines from linking to an infringing site. This
provision of SOPA is by

Kevin Rose: From Wunderkind to Wiseman
Kevin Rose: From Wunderkind to Wiseman Millionaire entrepreneur Kevin Rose may not be as well–known as founder of Facebook, Mark
Zuckerberg or Twitter's founder Jack Dorsey, but he has been influential in the tech sphere for many years. Through his diverse career, Rose has
exhibited many entrepreneurial traits ranging from calculated risk taking to the ability to see an opportunity in the market. Kevin Rose took a risk early
in his career, dropping out of his home–town University of Las Vegas to work full–time as a programmer. He was met with an opportunity to work on
TechTV's "The Screen Savers," a show that focused on technology and computers. As a host, Rose gained notoriety in Silicon Valley and was able to
meet many of "Silicon ... Show more content on Helpwriting.net ...
But Rose isn't just a shrewd investor. He's also an entertainer. He used his platform as the founder of Digg to start "Diggnation" which was produced by
Rose's web television company, Revision3. "Diggnation" was a video podcast hosted by Kevin and his friend Alex Albrecht. The show was an informal
discussion between Alex and Kevin which employed stories from Digg.com to guide the discussion through relevant "tech and cultural news"
("Robert"). Through his show, Kevin turned not only Digg, but himself as well, into brands. Rose, at times, leveraged the show to promote his
ventures. Although Rose left Diggnation in 2011 and Discovery channel now owns Revision3, Rose's contributions have given him a large fan base
in the tech enthusiast sphere. After leaving Digg, Rose started a mobile app company called Milk but quickly shut it down when offered a position at
Google. As a partner in Google Ventures, Rose is able to dedicate all his time to venture capitalism, granting his innovative intuition to fellow techies
as they navigate starting their own companies. While Rose has certainly had an eventful life, a few common themes are apparent. One, he does not
seem to be happy staying in one position or at one company for very long. He finds opportunity and jumps on it. Two, most of the opportunities he
takes a chance on seem to work out. Entrepreneurs need to create their own luck. Three, he does not have any problem with quitting. Many people

Zynga Case
Zynga had a $1.1 billion revenue in 2011, which accounted for 12% of Facebook's profits for the year. They both use Ernst & Young (E&Y) as their
accounting firm. With the law called Sarbanes–Oxley enacted, it was supposed to fix conflicts related to financial system controls & accounting
policies. But this holds back the IPO Markets. So now because they can't go audit their own work they audit themselves because for the life of the
gamer in their business model, it is difficult to interpret when the company should report their earnings to the SEC. E&Y's accounts never have to be
disclosed before the companies they helped become public. The rules for which Zynga and Facebook were operating under were constantly changing
as there was no specific rule for the type of accounting principles that they were operating under. So they set up a system that they could report the
earnings on a product that was sold by them to the customer 15 months after the sale because they gauged that time to be the average player's life span.
... Show more content on Helpwriting.net ...
In a way Zynga and Facebook both treated the sales similar to the way gift cards can be used for stores. This is GAAP however the GAAP is flexible
for Zynga from E&Y. In my opinion it is not GAAP as it cannot capture ambiguities in relation to identify certain company's assets in the short time.
Also, GAAP requires an amount of instant expenses for the company's outflow thus leading to future benefits since an appropriate evaluation that is
determined by the overall company's values of their future

Zynga Executive Summary
Executive Summary Zynga Inc. (Zynga), is a provider of social game services with 240 million average monthly active users over 175 countries.
The Company develops, markets and operates online social games as live services played over the Internet and on social networking sites and
mobile platforms. The Company's games are accessible on Facebook, other social networks and mobile platforms to players globally, wherever and
whenever they want. It operates its games as live services. All of its games are free to play, and it generates revenue through the in–game sale of
virtual goods and advertising. In March 2012, the Company acquired New York–based social game developer OMGPOP, makers of the cultural hit
mobile game, Draw Something, and... Show more content on Helpwriting.net ...
Then, which leads into our more long term recommendation, the strong firms in the industry tend to continue rising at a more steady and pro–cyclical
rate. Zynga has a particularly strong business model that may be unseen by most investors. These reasons are that they, unlike many app based
startups, do not solely rely on advertising and banner ad revenue. While this makes up a substantial revenue stream, they derive the majority of their
profits from the sale of digital assets which incur little to no variable costs. Also, Zynga's strength is, in part, tied to the strength of Facebook.
Though many people disagree with the immensity of Facebook's valuation, few would disagree with the fact that it is one of the strongest, fastest
growing companies. Farmville, one of Zynga's staple products, is and has been tied to facebook since its inception. The relationship has proven
mutually beneficial for both parties and so Zynga would probably have the chance to feature another game on Facebook. If this happens around the
time that Facebook goes public, (if it ever does), then Zynga's stock should see rapid and significant growth. A major drop–off in a recent valuation has
come at the realization that many of the games Zynga has are, "faddy". This means that people love them for a small window of time and then get over
them and they go unnoticed to new users. This is true and almost

Zynga 's Mission At A Young Age
Zynga's mission is to connect the world through games. Connecting with friends and making new friends through our games or services involves
sharing information, (Zynga Team).
Although Zynga has a well planned mission, the problem is that there are not many people who know how to create these video games. Zynga can
create a non–profit branch within their organization; this is where it would be beneficial if Zynga partners with MassChallenge. Since there is a high
demand for students to learn computer science, students should start learning at a young age. Zynga could create a nonprofit that partners with middle
schools and high schools. Although there is already a core curriculum for students to learn, Zynga can create an after school computer science program
for students to take if they are interested in it. This will be beneficial in the long run because there will be many students learning how to code.
Students who are accepted into the Zynga program since middle can learn to code until they reach high school. After students make it to high school
and choose to continue learning computer science, Zynga can offer these students the opportunity to work in the Zynga office as interns. This way
students can see the benefits of working for Zynga in the long run. Masschallenge can help Zynga create this by helping Zynga implement this program
within many potential schools. "Americans believe computer science should be taught between kindergarten and the 12th grade.

On the other hand, while Zynga has managed to keep a...
On the other hand, while Zynga has managed to keep a positive cash flow in operations for 2013, their cash flow in investment activities were positive
for the first time. For a growth company, this could also be a tell–tale sign that the company is at a standstill in deciding what their next project should
be. Profitability Assessment Return on Equity Description: Return on Equity (ROE) indicates what each owner's dollar is producing in terms of net
income that is the rate of return on stockholder dollars. ROE is a common metric for assessing the value of a firm and most investors look to ROE
first when deciding where to allocate their capital. As such, it is also an important measure for a CEO to monitor. Present Position:... Show more content
on Helpwriting.net ...
Another way to make the ROE look better is to increase debt financing. An increase in debt on the balance sheet makes shareholder's equity smaller
and thus increases ROE without an increase in earnings. As the other ratios herein indicate, Zynga has not been utilizing debt to a large extent. So an
increase in debt may help, but the company's main focus should be on increasing revenue. An argument could be made here that Zynga's low ROE at
this stage should be disregarded, given its circumstances as a relatively new company in a rapidly changing external environment. Investors may need
to accept that Zynga needs to spend money in order to make money. Other indicators would tend to support this, including the steady rise in ROE
itself, which if the trend continues, should bring ROE into the black by the end of 2014. This trend suggests that Zynga is getting more efficient,
possibly through economies of scale, but it should be expected that research and development remains a significant expense cutting into equity
investor's returns. Return on Assets Description: Return on Assets (ROA) is synonymous with return on investment. It indicates how well a firm uses
its assets to produce net income. It is calculated by dividing a company's net income by its average total assets for a given period. Like ROE, ROA is
often used as a measurement of firm value by providing solid insight to the number

Facebook IPO Analysis Essay
Facebook, Inc: The Initial Public Offering 1. How does Facebook make money? What are the value drivers of its business? What is its
comparative advantage relative to other social networking companies? (1) Facebook makes money from the following three main fields First is the
advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in
2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook
provides advertisers target customized services and products based on users' preferences and connections. In its view, the advertising which based on
social... Show more content on Helpwriting.net ...
Second, by going public, Facebook can raise funds from a broader base of investors. With much money, the company can have enough resources to
develop new products and invest in their business, which make the company become more competitive. Meanwhile, it's a good opportunity for the
shareholders to gain the best possible value for their own stakes in a long term. Third, for the further development, Facebook raises its reputation
and amplifies its brand value. More people get to know the company and join in the Facebook. That is to say, Facebook attracts more users and
expands the market share. (2) According to the case, proceeds from the offering will be used for working capital and other general corporate
purposes. Facebook didn't say more about the use of proceeds in details. 3. What was transpiring in the US IPO market prior to Facebook's offering?
What has been the performance of recent IPO's (during the lead–up to the Facebook offering)? (1) According to the case, global IPO activity during the
first quarter of 2012 fell to $14.3 billion, which was dramatically down from $46.6 billion during the first quarter of 2011. In addition, we can see in
Exhibit 5 that IPO activity in US have dropped sharply since the second quarter of 2011. Number of deals dropped from 383 in the second quarter of
2011 to 157 in the first quarter of 2012.

The Pink Chalkboard Wooden Balance Bike
Kinderfeets Pink Chalkboard Wooden Balance Bike
Introduction:
The Kinderfeets was made by the Netherlander developer moving into California .They formerly built this specific bike pertaining to the kid since
precisely what they wished has not been offered. It does not take merely timber harmony bike available which has a footrest strategically located
wherever pedals would likely commonly always be. They have the adaptable, washable, shock absorbing seats and also a minimal phase by way of
figure to allow for your youngest harmony bike participant. What 's more, it incorporates zero air flow zero preservation biodegradable four tires.
There may be yet another neat attribute that may be best of all that this chalkboard conclude. It is handmade while using solid wood via rapid expanding
birch bushes.
Feature of Products:
The Kinderfeets Forest Stewardship Council (FSC) Accredited.
Handmade via rapid expanding birch bushes – every single woods applied can be replanted
Foot peg allows situation foot effectively pertaining to hanging around
EVA Airless Biodegradable Four tires
Ergonomically made, washable, adaptable, shock absorbing seats
Handlebar situation to promote very good posture
Low Phase by way of figure which in turn spots children's foot more detailed to the soil in order that they experience safe and sound
Benefit of using this Product:
Completely removable seats deal with. Little ones find soiled, so accomplish his or her bike seating.

John Koza And Daniel Bower's Business Model Of Scientific...
1. Introduction to the Organization John Koza and Daniel Bower founded Scientific Games Corporation(SGC) in 1973. Formerly known as Autotote,
Scientific Games Corporation is the global innovator in the lottery and gaming industry. After they launched the world's first instant lottery game in
1974, Scientific Games Corporation has continued to develop their products and services worldwide. SGC currently operates under a wholly owned
subsidiary under Bally Manufacturing. Scientific Games Corporation was incorporated in Delaware on July 2, 1984. Scientific Games Corporation
is a publicly held company that trades on the NASDAQ under the symbol SGMS. In 1993, this equity went public at an IPO of $11 per share. Today
on average, SGMS trades for anywhere from $20 – $24 a share. A few key people in senior management positions today are: вћў... Show more content
on Helpwriting.net ...
The organization's business model is laid out in their strategic blueprint for growth. The business model of Scientific Games Corporation focuses on
striving for global market leadership, focuses on growing recurring revenue, focuses on upholding and promoting leadership position, creating "must
have" products, upgrading and improving business processes, launching transformational innovation, motivating and recognizing talent within the
organization, and to promote and champion "One" Scientific Games culture. Scientific Games Corporation is comprised of three business divisions:
вћўSG Gaming: Provides electronic gaming systems for commercial casinos as well as arcades across the globe. Offer gaming device and casino
management systems, and casino pit products. вћўSG Lottery: Provides instant lottery games, sports betting, gaming systems, Internet platforms, retail
programs and mobile apps. вћўSG Interactive: Provides digital gaming experiences and on–the–go casino

Facebook SWOT Analysis
Introduction Facebook is estimated to have over 845 million users, mostly college–aged young adults. Its explosive growth and reputation in social
networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now
been translated into 70 different languages. Strengths Customer features are very appealing. These include instant chat, video conferencing, free
communications and applications, customized personal pages, games, and advertising for events or small businesses as well as major corporations.
It is a platform for different people around the world where they can share their ideas and reconnect. It has a solid reputation. Revenue streams are
diverse and continue to grow 2012 estimates are $4.51 billion. The company has several major corporate business partners and in 2012 launched its
first IPO. which has shown a strong initial stock performance. Facebook is an early adapter of technology and was one of the first social networking
sites to optimize its platform for mobile devices. Its technical platform allows for millions of applications, including Zynga. Weaknesses Facebook has
a high valuation of $75–100 billion which is difficult to justify. After the first quarter, the company failed to produce financials which caused stock
prices to plummet. This is not good in terms of attracting new investors. In addition, customers often complain of bugs and problems when interacting
online

Apparently, As An Accounting Firm Specializing In The Virtual
Apparently, as an accounting firm specializing in the virtual goods and technology industry who provided audit services to Zynga and Facebook, Ernst
& Young did not conduct an appropriate audit for Groupon. Although Groupon is an e–commerce marketplace offering activities, travel, goods and
services from local merchants to millions of subscribers, its business model is different from Facebook who sells advertisements, or Amazon who sells
products on its own. Groupon makes money by charging a marketing fee advertising and promoting their offers. In most cases, that fee is a percentage
of the revenue generated by selling on Groupon. Therefore, Ernst & Young should have made efforts to obtain an understanding of the client and its...
Show more content on Helpwriting.net ...
Furthermore, according to GAAS, AU–C 300.06–07, Ernst & Young should have planned and performed furtheraudit procedures whose nature, timing,
and extent are based on, and are responsive to, responsive to the assessed risks of material misstatement. While designing the further audit procedures,
Ernst & Young should have obtained audit evidence to determine whether the controls are operating effectively. If the auditors assess higher control
risk, the more persuasive audit evidence is required.
Investors suspect the executives were aware of the material weakness in its internal control, but stayed silence until after the company went public.
Accounting experts attribute to no representation about whether Groupon's controls were effective is required in a company's IPO prospectus. But the
disclosure is required for a public company. And it explains why Groupon made the announcement in its first quarterly report after it went public.
Therefore, as Groupon's auditor, Ernst & Young, has no obligation to express an opinion on the company's internal controls in its audit reports.
Even if the auditor is not required to express an opinion on the internal control, the auditor should have communicated with the Audit Committee any
material weakness discovered during an audit. According to AU–C

Interactive Gambling Act Of 2001 (IGA)
In Australia, the Australian government passed the Interactive Gambling Act of 2001 (IGA) [4] to protect its citizens, from the harmful effects of
gambling. This measurement applies offense to offshore and local remote gambling providers. If an online gambling provider is present in Australia,
the IGA treats it as an offense and legal action is followed. However, for a citizen present in Australia, it is not an offense to play any onlinegambling
games.
Canada treats online gambling in a very different way. Canada has regulations set into place that allows individuals to participate in online gambling,
but only if they are licensed by the provincial government. [5]
In the United States, laws on online gambling can vary from state to state ... Show more content on Helpwriting.net ...
Half of the revenue is generated from those who cannot control their impulses and have a much higher risk of depression, debt, poverty and crime. So to
say that there should be no regulation, by the virtue of ethics, is unethical. It would be ethical to demonstrate compassion to those who give into
destructive impulses and have regulations on those apps that bring about that behavior. This does not have to specifically apply to any country or
region, because it applies to everyone.
5. CONCLUSION In conclusion, online gambling was once a growing concern from when it came it fruition. However, due to an increasing number of
issues dealing with mental health and crime, online gambling has been kept in check through legislation. Each country had its own method of dealing
with the issues of online gambling, but have been able to successfully prevent it from causing problems to increase. Freemium has now entered society
with the new age of technology, and it shares similar psychological consequences to online gambling. Growing concerns on the ethicacy of how it is
being marketed are being questioned, which ultimately leads to the question of whether it is ethical or not to regulate it.

Zynga Case
The company Zynga, which was conceived in 2007 by founder Mark Pincus, became a top company in the social gaming world. At first, they
partnered with Facebook to get their games noticed. Soon enough, over a billion of their users were playing fun and addicting games like Poker and
Words With Friends.Zynga.org was also created to help donate in–game profits to various nonprofit organizations to help better the future of many
individuals through gaming. Not only that, their employees would also donate to the charity of their desire. A company like this would seem to be one
that would excel in the market place. However, in recent times, various external and internal factors have been undeniably affecting them. One external
factor that has been affecting ... Show more content on Helpwriting.net ...
Within the past couple of years, Zynga has had 3 CEOs. The first leader was founder and CEO Mark Pincus. Pincus founded Zynga in 2007 with the
hopes of redefining gaming and bringing people more entertainment (Zynga.com). However, Zynga was soon faced with a number of troubles in
which Pincus could not handle. First, Pincus ended up having to layoff over 17% of his staff due to underperformance with the games (Pepitone
1). This had a detrimental effect on the company because losing a great deal of employees not only results in money loss, but also in loss of
productivity. Next, Pincus was faced with trouble surrounding his games. This trouble occurred when the company was forced to shutter over a
dozen of their games due to loss of active users. Since the first shuttering, several more have occurred (Pepitone 1). As a result of these losses within
the company, Mark Pincus felt as though he had no choice but to step down as CEO. Although he would step down, he would still have some say in
the decisions that are made regarding the company, being that he is Chairman of the Board of Directors and also the founder (Pepitone

Strategic Planning For A Strategic Initiative Advancing...
CanGo Final Report DeVry University BUSN 460 CanGo Final Report Executive Summary The content of this report is the consultant's direct response
to the current dilemmas facing the CanGo organization. The Project Consultant Group, selected to initiate a comprehensive response that allows for the
immediate implementation of the principals and guidelines within this text. The Project Consultant Group develops a strategic initiative advancing the
CanGo Corporation through strategic approaches both academic and relevant innovations in the functions of business. The consultant team selections
of solutions are founded to offer an immediate increase in revenue, productivity, efficiency and conflict resolution in all areas identified... Show more
content on Helpwriting.net ...
SWOT Analysis Strengths: п‚§CanGo has become one of the fastest growing online small business companies. п‚§They specialize in games, books,
music and are considering their next move to be online gaming. п‚§They have labeled themselves as "the customer". By doing this it allows them to
keep the question "what do we want" in the forefront of the minds all while focusing on understand the customer's needs and wants. п‚§The CanGo
staff is strongly dedicated and committed to the furthering of the company. п‚§Staying competitive coupled with strong customer satisfaction is of high
importance. п‚§The team is always willing to try something new. п‚§The Team is constantly trying to improve the company. п‚§Diversified products
Weaknesses: п‚§CanGo has a limited advertising budget. п‚§CanGo distribution capabilities are limited. п‚§CanGo isn't clear or certain about the
direction in which it's going. п‚§Not having a plan implemented can be detrimental to the company. п‚§Each employee has taken on different task, but
without a clear direction it will end in disaster. п‚§Employees are trusted to perform their jobs, however there lacks anyone to critique the
performance of the employees. п‚§Situations and mistakes should be directed to someone so that they are corrected or avoided in a timely manner.
п‚§There are delays with the delivery п‚§

Facebook : A Platform For The Service Suppliers
MIS3555 – Midterm
(Questions Answered: 1, 2, 6, 7, and 8)
Question #1
Facebook, in my opinion, is a multisided platform for the following reasons:
1)It experiences multisided network effects – the more users there are, the more valuable the platform becomes as a whole. This is especially true
from a multisided perspective, because the more users there are the more valuable the platform is for the service suppliers / advertisers. This
exponential growth of value based on user base is a prime example of a platform and when that value stretches across at least 2 stakeholders from each
side of the platform, then we can be sure that it is a multisided platform.
2)Depends (or at least has depended) on complementors like Zynga to bring ... Show more content on Helpwriting.net ...
We can already see that with their current expansion into the food delivery business. Instead of partnering with an already existing food delivery
service, they are entering that market.
2)Less dependency on complementors. As Facebook is the largest social media platform and part of the digital giants, it has hard power unlike most
other firms, they can enter any industry with relative ease just because they have the resources available to do so. This is a treat to a multisided
platform as the company is not reliant on complementors unless they have some data that is invaluable and unattainable by the giant (Facebook) itself.
3)Lack of community on the vendor–side. While Facebook boasts a huge community of users, since that is their main focus, there is no issue with
community among the users. However, community around the service providers is lacking. It is almost like they are secluded and isolated. Such
restriction on the community is the backbone of a multisided platform. Question #2
Facebook has an array of information assets that it owns by collecting information on its users.
Demographic Information / Contact Information
Facebook receives this information upon registration to its service. Simply by receiving such information from millions of people around the globe,
they are able to run analytics based on consumer groups. The reason why this data is invaluable for them is because of the sheer magnitude of users.

Profit Enjoying Poker Online Game Analysis
How To Make A Profit Enjoying Poker Online
By controlling the pot dimension through the limp, you position yourself to creating lucrative postflop choices against negative gamers.
When you're at the begining of place and you need to mix your game up.
UTG and UTG+1 would be the smallest positions within the table, and require respect whenever a player makes its way into the pot from all of these
positions. If you're somewhat deep stacked, you should use UTG play to limp with monsters AND speculative fingers each, however not pretty
routinely. You might possibly pick to limp with AA/KK/J10s only, in most cases 3 wager whenever a person boosts soon after you limp. By mixing in
one speculative submit together with your monsters, and remaining in a position to demonstrate lower the speculative hands if won by you the pot,
you set the assumed inside your competitors mind that you will don't have premium holdings whenever you play a pot from early positioning, that
might garner much more action whenever you do limp/elevate from UTG individuals will keep in mind you exhibiting lower a linked suited hands
soon after a before the flop limp/boost just like substantially because they will bullets. ... Show more content on Helpwriting.net ...
Lots of males and ladies roughly the world request holdem enable and just what will it really take to become a prosperous online poker player. You can
now verify out poker guides on tape, poker books around the internet, poker technique books, etc... to look at and get a fantastic texasholdem poker
tactic. The only real legitimate yexas holdem poker approach would be to go old college and employ the basic principles of poker to create a huge
profit playing within this

Zynga: From Jewel Quest to Worl of War Craft
Zynga
From Jewel Quest to World of War Craft, gaming has become a nook online. Combing power socials networks such as Facebook, a social network
game was developed. Zynga, an American company is the provider of popular social media games today. Zynga was founded in July 2007, and
headquartered in San Francisco, California by Mark Pincus. Zynga became one of the world's fastest growing companies online. Zynga the name
originated by the company's CEO Mark Pincus' late African bulldog, Zynga. The company uses a bull dog as their logo. Zynga launched its best known
game, Farmville on Facebook in August 2009. Farmville reached 10 million daily active users within six weeks of the launch. As of January 2013
Zynga reached over 265 million daily users. Zynga had reached three of the top five games on Facebook which included Farmville, Texas
Hold'Em poker and Chef Ville. Advertising on Facebook was fairly low, buying traffic was cheap. Many of Zynga games were played by desktop.
Zynga was doing fairly well but soon everything changed and they could not recover back. "We founded Zynga with the simple premise that people
could put play back in their lives," Zynga CEO Mark Pincus said at the start of the event. "We have a lot further to still go to accomplish our mission
of connecting the world through games."(Mark Pincus– CEO of Zynga) Zynga games are available on almost all major platforms which include, Apple
IOS, Google Android, Google plus +, Facebook and

Social Media Essay
Introduction There have been a lot of changes since social media has been involved in the land of gaming. Games aren't all about the story or the
quest, it has become more interactive digitally with other members. This includes online multiplayer mood on gaming consoles, personal
computers, smartphones and tablets. Two or more people play the same game and communicate, either using webcam applications like Skype or
message through Facebook Messenger. There are other great social media applications or websites used to accomplish these tasks, but Skype and
Facebook are broadly used. Skype having 560 million users (Skype Company Statistics, 2017) and Facebook having total of two billion users
(Statista, 2017). Video games have come a long way from the beginning, players can now use controllers only to connect to players from almost any
country instantly. Video games range from health problems, social skills, positive team building exercises, depending on each player and their own
game habits (Youngkyun Baek, 2014). Devices Smartphones have taken gaming by storm, with variety of free and completive games which can
share scores and lets users compete with their friends and families or even strangers (Tews, 2013). Social media not only contribute to the provision
of gaming information to interested parties. Today, social networks are the platforms on which games are played. Candy Crush and the replays of the
original game that followed its worldwide success, have seen video

ACC 291 Final Exam
ACC 291 Final Exam
Copy this link to your browser to download:
http://www.finalexamguide.com/ACC–291–Final–Exam–1–3.htm
1. On January 1, a machine with a useful life of five years and a residual value of $40,000 was purchased for $120,000. What is the depreciation
expense for year 2 under the double–declining–balance method of depreciation?
2. As a recent graduate of State University you 're aware that IFRS requires component depreciation for plant assets. A friend has asked you to
succinctly explain what component depreciation means. Which of the following correctly describes component depreciation?
3. Given the following account balances at year end, compute the total intangible assets on the balance sheet of Janssen ... Show more content on
Helpwriting.net ...
If Brevard Corporation uses straight–line depreciation, what annual depreciation will Brevard report for 2014?
18. On July 1, 2014, Fleming Company sells machinery for $120,000. The machinery originally cost $300,000, had an estimated 5–year life and an
expected salvage value of $50,000. The Accumulated Depreciation account had a balance of $175,000 on January 1, 2014, using the straight–line
method. The gain or loss on disposal is
19. On July 1, 2014, Linden Company purchased the copyright to Norman Computer Tutorials for $140,000. It is estimated that the copyright will
have a useful life of 5 years. The amount of Amortization Expense recognized for the year 2014 would be
20. The following totals for the month of April were taken from the payroll records of Metz Company.
Salaries $30,000
FICA taxes withheld 2,295
Income taxes withheld 6,600
Medical insurance deductions 1,200
Federal unemployment taxes 240
State unemployment taxes 1,500
The entry to record accrual of employer's payroll taxes would include a
21. Thayer Company purchased a building on January 2 by signing a long–term $2,520,000 mortgage with monthly payments of $23,100. The
mortgage carries an interest rate of 10 percent. The amount owed on the mortgage after the first payment will be

22. The following data is available for BOX Corporation at December 31,

Strengths And Weaknesses Of Swot
Strengths One of CanGo's major strengths is that roughly 80 percent of their sales come from Just–In–Time (JIT) inventory ("Financial Information,"
n.d.). Having such a high percentage of their sales coming from JIT inventory allows CanGo to keep their overhead expenses low while still
ensuring their products are still available. One of the ways that this lowers their overhead is by reducing the warehouse space needed. Since most of
the inventory arrives just in time to be shipped, there is no need to have a place to store it. Keeping their JIT inventory at roughly 80 percent also
helps CanGo to serve their customers faster and more efficiently by giving them more control over the manufacturing process. This control makes it
easier to quickly respond to any changes in the customer's needs (Conrad, n.d.). Another one of their strengths is that they have positive sales for all
their divisions. The assumptions statement on their financial statement says that their online book sales division is their only profitable division.
However, their financial statements show that their MP3/CD/DVD division had a 233.3 percent increase from to 2008 to 2009 with an additional 8
million dollars in inventory left over, while the Books division only had a 114.3 percent increase over the same time frame. Since CanGo purchased
WebJouster in the beginning of 2009, there is no comparative data for their Online Gaming department. However, its revenue for 2009 was 25 million
dollars. Since they

Facebook Case Analysis
Facebook (FB) has been dominating the social network industry since its birth in 2004. It was one of the first social platforms that aimed to connect
people all over the world together. FB has been successful in establishing its competitive advantage relying in its network effect and its ability to catch
up with the competition.
As depicted on Figure II, FB has strength points that include: its long history and its access to global markets over a short period of time, that
enabled it to lock in a wide base of users that find it too costly to switch to other networks that don't provide a strong motivation for switching
especially that FB has a strong ability for imitation and integration that led to a growing advertising revenue from different advertisers that find FB to
be a great source of data that they can use for segmentation and targeting. FB weakness points are: its high dependency on advertising revenue, its high
dependency on games applications revenue and concentration of ownership in the hands of its founder, Mr. Zuckerberg, that seems to be so innovative
and successful. However, it is a reason why long term investors may worry because there is no guarantee of the continuous of the long–term success
given a single control over a public company. On the external trend, FB has an opportunity to increase its base of mobile users due to the increase of
people logging in on–the–go in comparison to computer users. FB has an opportunity to expand using social commerce by

The Strategy Of Zynga Is A Social Game With The Support Of...
Summary
Zynga was the leader in the social game with the support of Facebook. The demographic representation of the social games extends to women and
elderly. The lack of creativity of Zynga pushes the consumer away. This decline is also due to the fact Zynga had failed to change its strategy toward
the mobile platform. Zynga relies its sales on virtual goods, which are very limited and difficult in the mobile environment. A lack of diversity to another
social network and its subordination to Facebook was also an issue. Zynga's relationship with Facebook, which imposes the use of Facebook credits on
its application, causes the collapse of the organization. Moreover, Zynga was object of competition from different players
The strategy of Zynga is offer free games in order to sell virtual goods by exploiting the marketing possibilities of the games. In this perspective, Zynga
uses Facebook as the social media platform to access data from different users.
Question 1
Despite its dependence on Facebook, Zynga would be a good marketing platform. First, Zynga has 300 million active users. Thus, Zynga controls large
and diverse geographic and ethnic users that extend to women and elderly. The company has the ability to target and segment customers. For this
reason, Zynga relies on data analytics to increase and retain online gamers. In consequences, marketers will profit the same data analytics to increase
sales.
In contrast, players do not like ads, and advertisement will be an

Mean Men Case Study
CHAPTER FOUR The Mainstreaming of Mean Mean men are hardly a new phenomenon, and the tyrannical boss has been a familiar archetype in
American culture ever since the invention of the modern industrial–era workplace. In fact, in many ways organizational culture is far more
touchy–feely now than it used to be –– much as corporeal punishment in schools is out, along with spanking your kids. Yet powerful forces have been
at work in American society that have fueled bad behavior in high places, allowing more mean men to get to the top –– and stay there, even as they
create misery all around them. These forces can be roughly divided in two baskets: first, thanks to changes in the economy and business, men can rise
to leadership roles without having to pay their dues in large organizations and having their rough edges sanded down along the way. Second, thanks to
a combination of economic and cultural changes, men feel more license to exhibit outsized personality traits, including very negative ones, and can
more easily get away with bad behavior –– as long as they get results. Let's dig into the both these baskets. Free Agent Nation It's unlikely that a guy
like Aaron could ever have become a boss fifty years ago. Why? Because he wouldn't have... Show more content on Helpwriting.net ...
Back in the age when William H. Whyte wrote his bestseller The Organization Man, the List of Ten traits could be a serious liability for an ambitious
young man in business. If you graduated from business school in, say, 1960, the vast majority of career opportunities were in large corporations,
where you'd be expected to take orders from others, follow rigid procedures, and check your impulsivity –– behaviors that are difficult for
entrepreneurial people. And if you couldn't learn to subsume yourself to the group, becoming just another man in a "gray flannel suit," chances are you
didn't have much of a future in

The Intrinsic Value Of Facebook
What is the intrinsic value of a Facebook share? How does this valuation compare to the price talk from underwriters? The intrinsic value of
Facebook stock was very difficult to find, since the company is relatively new and has been growing at an extreme rate. Based on the most recent sale
of Facebook stock via a private transaction the per share price was $44 in March. However, based on the DCF analysis by professor Aswath
Damodaran the intrinsic value of a single Facebook share would be $32.44. The problem is whenever using DCF analysis; the analysis is very
sensitive to all assumptions uses, which were plenty in the case of Facebook. The price talk from underwriters varied immensely within the time from
of February when the Red Herring was filed, all the way to May. At the very beginning, price talks were anywhere from $20– mid $30's. They were set
to offer 337,415,352 shares. As the broader market continued in bullish trend and momentum for the Facebook IPO became greater. Price talks now
shifted to $28–$35 range. Knowing that demand for the stock was said to be growing it was noted that many IPO are priced conservative to leave
room for a pop on the first day of trading. On May 11 CNBC made a statement along the lines that demand was much greater than supply for the stock.
Shortly after on May 14, the price talks had now moved to $34–$38 range and now offering 421,233,615 shares, the additional shares were all of
insiders. This would set the companies valuation at

Facebook
Name –
Instructor Name–
Subject–
Date–
Scope of Face–book
Social networking sites are a boom these days with increasing number of people signing up on social networking sites such as Twitter, face book and
Orkut etc in order to stay updated online and gather their known on an online platform. These sites are gaining more and more popularity among the
youth, students, professionals, businesses men etc all have their profiles on these sites due to the fact that they can stay connected with their known
ones and update their status periodically which serves as an effective linking tool helpful in domestic and professional front. Globalization has shrunk ...
Show more content on Helpwriting.net ...
The primary source of company's revenue is advertising. Face–book places ads on the right corner of the page and user information is collected on
the basis of likes and dislikes, activity on the site, preferences etc and that is how advertisements are tailored according to your preferences and
activities on the site. Every time you visit the site, adverts are displayed on the basis of your own interests and preferences which help the company
to make profits and deliver customer or user satisfaction. Despite of the fact that FB has a lower click through rate (CTR), it still enjoys a great
traffic on the site is a great commercial platform for advertising companies, delivering the desired success and customer satisfaction. Even if the
displayed adverts are ignored by the users, they still make an impact on consumer or user mind and build brand awareness. Companies also earn profit
through sharing and selling user information to their partners and Google is an ideal example of this phenomenon however Face–book has not yet
planned to follow this. Some opine that this compromise on user privacy violates privacy laws however the given information is said to be
anonymous. The company is doing great business and is worth $ 100 billion today (Robertson 2012).
It should be noted that Face–book does not make all of its profit from adverts. As recorded in the first quarter of 2012, the company earned 82%

What Is A Logo?
What is a logo? In today's world, it is very important for organizations to protect their intellectual property, otherwise known as creations or
inventions, literary or artistic works, symbols and designs, and names and images usually for the purpose of commerce. Intellectual property (IP) is
protected in law by trademarks, copyrights, trade secrets, and patents that provide recognition of their security. A logo is a symbol, design, or graphic
that is affiliated with a brand, company, or organization to identify a source of goods.
Copyright vs. Trademark Logos belong in their own category of IP, where there is a grey area of what means of protection is necessary, somewhere
between copyright and trademark. Businesses are known to use both to protect such logos. Companies that provide services for logos, branding, and
merchandising from a third party standard often feel the ramifications of misusing their customer's logos for their own marketing purposes. Copyright
and trademark infringement are among the most common types of marketing misuse. There is often confusion between using protections with
copyrights versus trademarks. A copyright protects an original work of authorship fixed in a tangible medium of expression. However, a trademark
protects sources, including words, symbols, smells, pictures, and sounds, that are used to identify the source of goods and distinguish them from goods
sold by others (Harazin 2012). Generally speaking, when most people think of

Mba Capstone
Table 1_Seven Cs Company| Strengths| 1.1–First mover advantage: attracting more conservative users(1)1.2–Passes Google as the most popular
site(2)1.3–Huge market share: 845m users; Leading photo sharing site: more that 14 million photos uploaded daily(3,4)1.4–Most innovative company
beating Google and Apple, offering popular platform for apps developers(5,6,7)1.5–Available in over 70 languages(8)| | Weaknesses| 1.6–Safety &
Privacy issues: user accounts hacked and misused, users quit(9,10)1.7–Too dependent on Zynga: 12% revenue 2011 of games & virtual goods, a
significant number of pages generated by Zynga applications(11,12)1.8–Shut down because of Islam cultural clashes, blocked because of conservative
moral ... Show more content on Helpwriting.net ...
roviding cloud computing service, establishing data centers(32,38)1.42–Facebook & Skype: video chat(22)| | Partners| 1.43–Zynga: social games
for Facebook network(52)1.44–Pandora: music apps on other sites(54)1.45–HTC: a device for Facebook's mobile strategy(53)| | Suppliers| 1.46–Dell:
providing infrastructure servers for a cloud computing project(39)1.47–Intel: supplying server technologies(40)|
Table 2_Ecosystem Competitors| 2.1–Microsoft: alliance in advertising to reduce competition(41)2.2–Beating Google, Twitter & MySpace through
capability of strong innovation and R&D(5)2.3–Launching new products & applications: more advanced & higher speed than
rivals(19,20)2.4–Building barriers to entry & switching costs: establishing strong relationships, partnerships, strategic alliances such as with
Microsoft for advertising & Skype for video chat(21,22)2.5–Talent acquisition by recruiting from competitors: David Fisher from
Google(42)2.6–Facebook Platforms: tools for companies' development(43,44)| Customers| 2.7–B2C: connecting people with people, everywhere
permitted(68)2.8–B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)|
Collaborators| Alliances| 2.9–Facebook & Microsoft: advertising, search engine(21)2.10–Facebook & Dell: energy saving and environmental
protection, provide cloud computing service, establish data centers(32,38)2.11–Facebook

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