1 2 Social, Ethical, and Legal ImplicationsExecutive Summary JT’s IPhone Company is one of many subsidiaries of Apple Inc. that specializes in selling IPhones. The Company’s headquarters are located in Cupertino, California, and our location is in San Diego, California. The model IPhones that we sell are IPhone 6 thru IPhone X (complete with accessories). Overall our headquarters (Apple, Inc.) designs, manufactures and markets mobile communication and media devices and personal computers, and sells a variety of related software, services, and accessories, networking solutions and third-party digital content and applications. The Company’s products and services include iPhone®, iPad®, Mac®, Apple Watch®, Apple TV®, a portfolio of consumer and professional software applications, iOS, macOS®, watchOS® and tvOS™ operating systems, iCloud®, Apple Pay® and a variety of accessory, service and support offerings. (“Apple Inc. Common Stock (AAPL) Quote & Summary Data, 2018”). As of September 2017, Apple Inc. posted quarterly revenue of $52.6 billion, an increase of 12 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.07, up 24 percent. International sales accounted for 62 percent of the quarter’s revenue. The Company sells its products worldwide through its retail stores, online stores and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers and value-added resellers. (Apple, Inc., 2017). Due to this fact JT’s IPhone Company will continue to sell the IPhones to new and existing customers. Strategic Objectives JT’s IPhone Company strategic objectives are to continue to support and sell Apple, Inc. Innovative products by keeping our customers informed about ground breaking products (especially the IPhone). Additionally, continue marketing our IPhones so that we can sustain and expand our brand name; sustain premium pricing and increase profit margin (as a result of excellent customer service and long lasting relationship with our new and existing customers); support Apple, Inc. in their quest to dominate the market both domestically and internationally. Finally, build hype and anticipation for Apple, Inc. launching of new products (especially the IPhone). Products or Services The iPhone is the Company’s line of smartphones based on its iOS operating system. The iPhone includes Siri ®, a voice-activated intelligent assistant, and Apple Pay and Touch ID ® on qualifying devices. In September 2017, the Company introduced iPhone 8 and 8 Plus, featuring a new glass and aluminum design, enhanced cameras and speakers, wireless charging and augmented reality optimization. The iPhone works with the iTunes Store, App Store, iBooks Store and Apple Music for purchasing, organizing and playing digital content and apps. (Apple Inc. 2017). In support of Apple, Inc. JT’s IPhone Company sells IPhone 6 thru IPhone X with more of the same features. (Apple Inc. 2017). Reference Apple.

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Social, Ethical, and Legal ImplicationsExecutive Summary
JT’s IPhone Company is one of many subsidiaries of Apple Inc.
that specializes in selling IPhones. The Company’s headquarters
are located in Cupertino, California, and our location is in San
Diego, California. The model IPhones that we sell are IPhone 6
thru IPhone X (complete with accessories). Overall our
headquarters (Apple, Inc.) designs, manufactures and markets
mobile communication and media devices and personal
computers, and sells a variety of related software, services, and
accessories, networking solutions and third-party digital content
and applications. The Company’s products and services include
iPhone®, iPad®, Mac®, Apple Watch®, Apple TV®, a portfolio
of consumer and professional software applications, iOS,
macOS®, watchOS® and tvOS™ operating systems, iCloud®,
Apple Pay® and a variety of accessory, service and support
offerings. (“Apple Inc. Common Stock (AAPL) Quote &
Summary Data, 2018”). As of September 2017, Apple Inc.
posted quarterly revenue of $52.6 billion, an increase of 12
percent from the year-ago quarter, and quarterly earnings per
diluted share of $2.07, up 24 percent. International sales
accounted for 62 percent of the quarter’s revenue. The Company
sells its products worldwide through its retail stores, online
stores and direct sales force, as well as through third-party
cellular network carriers, wholesalers, retailers and value-added
resellers. (Apple, Inc., 2017). Due to this fact JT’s IPhone
Company will continue to sell the IPhones to new and existing
customers.
Strategic Objectives
JT’s IPhone Company strategic objectives are to continue to
support and sell Apple, Inc. Innovative products by keeping our

2. customers informed about ground breaking products (especially
the IPhone). Additionally, continue marketing our IPhones so
that we can sustain and expand our brand name; sustain
premium pricing and increase profit margin (as a result of
excellent customer service and long lasting relationship with
our new and existing customers); support Apple, Inc. in their
quest to dominate the market both domestically and
internationally. Finally, build hype and anticipation for Apple,
Inc. launching of new products (especially the IPhone).
Products or Services
The iPhone is the Company’s line of smartphones based on its
iOS operating system. The iPhone includes Siri ®, a voice-
activated intelligent assistant, and Apple Pay and Touch ID ®
on qualifying devices. In September 2017, the Company
introduced iPhone 8 and 8 Plus, featuring a new glass and
aluminum design, enhanced cameras and speakers, wireless
charging and augmented reality optimization. The iPhone works
with the iTunes Store, App Store, iBooks Store and Apple
Music for purchasing, organizing and playing digital content
and apps. (Apple Inc. 2017). In support of Apple, Inc. JT’s
IPhone Company sells IPhone 6 thru IPhone X with more of the
same features. (Apple Inc. 2017).
Reference
Apple Inc. (2017). Form 10K (Apple Inc). Retrieved from
http://investor.apple.com/secfiling.cfm?filingid=320193-17-
70&cik=320193#A10-
K20179302017_HTM_SD0F7ECFEC8965FDE8B546D17642E8F
ED
Social, Ethical, and Legal Implications. It is important for
businesses, firms and organizations alike to understand the
social, ethical and legal implications that affect their products
and services both domestically and globally (internationally).
By definition implication means the conclusion that can be
drawn from something although it is not explicitly stated; a
likely consequence of something and; the action or state of

3. being involved in something. From a social (implication)
standpoint, what effect does a company’s products and services
have on its target market (demographic), community,
environment and economy as a whole. Ethical implications are
situations that are evaluated, that requires companies and
organizations to choose alternatives whether right (ethical) or
wrong (unethical). Legal implications which can be negative or
positive are the results or consequences of being involved in
something according to or that is determined the law. This paper
will assess (and or discuss), the ethical, social and legal issues
affecting the IPhones 6 thru X both domestically and
internationally, and develop a process to monitor and control
marketing performance.
Ethical Issues. Ethical Issues are very important for my
company and the product that we sell. As a small company or
business our focus is on honesty, fairness and responsibility to
all stake and shareholders both domestically and internationally;
we make sure that this is achieved on a daily basis. What I learn
is that; the most fundamental or essential ethical issues that
businesses must face are integrity and trust. A basic
understanding of integrity includes the idea of conducting your
business affairs with honesty and a commitment to treating
every customer fairly. When customers think a company is
exhibiting an unwavering commitment to ethical business
practices, a high level of trust can develop between the business
and the people it seeks to serve. A relationship of trust between
you and your customers may be a key factor in your company's
success. (Oster, V. K. 2018).
Legal Issues. The legal Issue that my company can face
domestically, as it relates to my product (the IPhone), is not
providing information to the government as it relates to
terroristic and violent crimes. As with the incident that happens
with one of the perpetrators of the December 2015 San
Bernardino attack. The government wanted to Apple to assist
them in bypassing the security features of an iPhone 5C used by
one of the perpetrators and Tim Cook (CEO) responded by

4. saying it would set a dangerous precedent. (Villasenor, J. n.d.).
This precedent will not only hurt the consumer, but the entire
tech industry (especially Apple, Inc.). Internationally, I would
want protection of my intellectual property. As it relates to
patent I would register or apply for patent protection (in that
country) for my products before selling overseas. The legal
Issues that may arise is; if my product is not patented, means
that my product can be commercially made, used, distributed,
imported, or sold by others without the my consent.
Social Issues. In reference to social issues that would affect the
IPhone; My Company will continue to encourage users to use
our Facebook page, Twitter, Email accounts and surveys to help
us understand how we can best serve them and their community.
For information purposes we have the Apple News app. Today’s
society (more than ever), want information from reliable
sources, especially when it comes to making voting decisions,
the environment, the economy, and green policies concerning
our company (just to name a few). The Apple News app will
present quality news from trustworthy sources and help our
customers and clients understand ongoing social issues both
domestically and internationally.
References
Oster, V. K. (2018). List of Ethical Issues in Business.
Retrieved from https://smallbusiness.chron.com/list-ethical-
issues-business-55223.htmlReferences
Villasenor, J. (n.d.). Some Key Issues In The Apple iPhone
Decryption Matter. Retrieved from
https://www.forbes.com/sites/johnvillasenor/2016/02/21/some-
key-issues-in-the-apple-iphone-decryption-
matter/#33f8c3985873