Seller story

1. (Challenges we faced going)
From Offline to online
Dave Yakar
Founder @ Go Global | eCommere Agency

2. A bit about our venture

3. Challenge #1 Listing our inventory on eBay

4. #1 eCommerce Inventory Vs. Store chain Inventory

5. Quality Control: Strict Vs. None
Inventory Integrity: Perfect Vs. 95%
Replenishments: SKU based Vs. Brand Based
SLA: Online Vs. Retail
#1 eCommerce Inventory Vs. Store chain Inventory

6. Inventory & Prices integration
#1 eCommerce Inventory Vs. Store chain Inventory

7. Challenge #2 Developing a Competitive Offer

8. It’s a package deal
“Price is what you pay.
Value is what you get.”
(Warren Buffet)
Challenge #2 Developing a Competitive Offer

9. It’s a package deal
Challenge #2 Developing a Competitive Offer
Product
Price
Shipping
Item Location
Trust
Return Policy
Information
Illustration

10. Challenge #3 Selling Sunglasses in Winter Time…

11. Challenge #4 Going Multichannel

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Challenge #4 Going Multichannel
Rich integration to multiple eBay sites

13. Challenge #4 Going Multichannel
Localization

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Challenge #4 Going Multichannel
Multi Brand

15. Challenge #4 Going Multichannel
Israel

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Challenge #5 Scaling

17. Challenge #5 Scaling
Variance between channels
Customer Service
Proactive Approach
Returns
Helpdesk
Order Processing

18. Challenge #6 Global Shipping

19. Challenge #6 Global Shipping

20. Challenge #7 Promotions & Advertising
Markdown Manager
Promoted Listings
Promotions Manager
Loss Leaders / Discounted inventory
Insert & Coupon
Event Page

21. Challenge #8 Operation Santa

22. Challenge #8 Operation Santa
Inventory & Replenishments
Front Fullfilment
EDD & Cutoff times
Scheduled Promotions

23. 052-5744444
Dave@GoGlobal.co.il
facebook.com/dave.yakar
Dave Yakar

24. Value proposition exposure barriers