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Web and Email Conversion

Web and Email Conversion Presentation November 2009.
by: Chris Bjorklund

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Web and Email Conversion

  1. 1. More hits =<br />More sales?<br />Is the conversion rate the bottom line of an online campaign?<br />
  2. 2. Conversion Rate Testing is...<br />A scientific analysis of your web site and email campaigns to boost revenues.<br />
  3. 3. We test because<br />all clicks are not equal<br />
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  7. 7. Which one would you pick?<br />Boost in sales 9%<br />Boost in sales 15%<br />
  8. 8. Build for Conversion<br />4% Conversion <br />14% Conversion <br />
  9. 9. Conversion = Art + Science <br />
  10. 10. Process is the key for testing<br />
  11. 11. Case Study #2<br /><ul><li> The Business Need: Paid traffic drives leads and sales
  12. 12. The Challenge: On a limited budget, improve landing pages but keep in mind strict brand guidelines, bureaucracy and justification to do this test.
  13. 13. The Solution: Studied brand guidelines, value and relevance </li></ul>How did it go?<br />
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  16. 16. Case Study #2 - Results<br />Increased conversions by: 32.5%<br />
  17. 17. If I worked for Richmond Tigers<br />This is what I would do...<br />
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  25. 25. Sign up for our Monthly eZone News all about the West Coast Eagles!<br />Be the first to know about events, rosters, scores and receive special VIP updates.<br />Name<br />Email address<br />We will not spam, sell or share your email address with anyone. Never.<br />
  26. 26. The math behind it.<br /> Is it worth it?<br />
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  29. 29. Simple, smarter eMails<br />
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  31. 31. Email is a 6 step process<br />Delivery<br />Subject line<br />Preview pane<br />Download<br />Read it<br />Click thru<br />
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  35. 35. Advanced Email Marketing<br /> What we did<br /> Why we did it<br /> How we did it<br /> Results from “doing it”<br />Warning: Big nerd alert but this is how the big boys do email marketing<br />
  36. 36. Measurement = Smarter Campaigns<br />Statistic’s Example<br />
  37. 37. Smarter Campaigns = More revenues<br />
  38. 38. Subject Line #1 – <br />Thank You For Making Us Your Florist Of Choice<br />Subject Line #2 – <br />15% Off - Our Way Of Saying Thank You!<br />
  39. 39. Subject Line #1 – <br />Thank You For Making Us Your Florist Of Choice<br />Subject Line #2 – <br />15% Off - Our Way Of Saying Thank You!<br />
  40. 40. “Secrets” to Great Performing eMails<br /> Make your point<br /> Give value immediately<br />Answer “So what?”<br /> Design<br />Subject lines<br />A/B Test everything<br />Learn from mistakes<br />
  41. 41. Contact Chris Bjorklund<br />Chris Bjorklund<br />christofferb@lincintegrated.com<br />08 6363 7000<br />

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