The easiest way to increase revenue in any business is this one simple technique. Up-selling ads instant value to your customers. It also adds to your bottom-line quickly. Great sales people use this daily.

1. Does Automatic
Up-sellingWork?
If 90% say NO,YouWin Big!
SESSION 11

2. Examples of Up-Selling
• A sale after the sale
• An add-on to a sale
• The next level of a product
• An increase in average spend by the customer
• An upgrade
• A two for one deal
• More similar products

3. Run the numbers
Let’s say you sell 1000 McGorgans for$397 a year
• A sale after the referral sale to 2% = +$7440
• An add-on to a sale – 5% at $39 =+ 1950
• The next level of a product - 497 instead of 397 to 5% =+ 5000
• An increase in average spend by the customer=+ $10,000 (10% by $100)
• An upgrade at 2% =+ $7740
• A two for one deal 5% $600 instead of 397 =+ $10150
• More similar products 5% - at $39 =+ $1950
Over Time,You Can DOUBLEYour Revenue by Upselling
a Small Amount ofYour Customers

4. The Automatic Subtle Upsell
WouldYou Like FriesWithThat?

5. The Forced Obsolescence Upsell

6. The Smart Upsell

7. The Smart Upsell

8. Automated Recommendation Upsells
80% of Future Sales Come From Follow Up
AutomateYour Follow Up System to Remove Human Error

9. Amazon…Thought you may also like…
Happy Customers

10. POS Upsells - at the cart

11. Automatic Follow Up System

12. Retargeting - Set It and Forget It!

13. Oh, BuyTheWay… Upselling

14. Using Auto-Responding in your email

15. Using Up-Selling in your email

16. Incremental Improvements …
LeadTo Exponential Growth

17. Examples of Up-Selling
• A sale after the sale
• An add-on to a sale
• The next level of a product
• An increase in average spend by the customer
• An upgrade
• A two for one deal
• More similar products

18. The Airlines Now Up-sells…
Who wouldn’t want…
More Leg Room?
Isle Seat? Window Seat?

20. Upgrade $ for Leg room

21. Upgrade $ for
convenience

22. Find the Right One