Maximizing Sales With eBay Marketing Tools

1. Intro
Optimization
Marketing
Holiday Season
Preparation

2. Maximizing Sales
With eBay Marketing
Tools
Yael Barkai Sygon
Marketing Manager

3. Why use Marketing
on eBay?

4. *Source: National Retail Federation, 2013
Want Free
or Discounted
Shipping
42%Prefer
Promotions
83%
New active
users
7M
Why Use Marketing on eBay?

5. Stand Out
with Marketing
SPONSORED

6. Stand Out
with Marketing

7. What are Promotions Manager
& Promoted Listings?

8. What is promotions manager?
Promotions manager helps you create custom
offers, showcasing more of your merchandise to
buyers while tempting them with a compelling
reason to buy.
• You choose the offer that
suits you
• Self-service promotion
setup
• Offer pages are created
from your listings
• Promotions are highlighted
to buyers

9. What is promoted listings?
Promoted listings boosts item visibility by 30%*
and helps your listings be seen by buyers at the
just right moment
• Low risk – pay only when your item sells
• Quick set-up – launch a campaign in three
easy steps
• Real-time reporting – monitor your data and
adjust any time
*Based on data from May through June, 2016. Measured on 40,000 listings that had sales before
they were promoted and had promoted listing sales after they were promoted

10. Promoted Listings
• Fixed-price single or multi-quantity
listings in eligible categories*
• Available to Store subscribers and US
or global Top-Rated sellers
• Listings on eligible sites
(US, UK, DE, and AU)
Promotion Manager
• Fixed-price listings
• Listings offering an electronic
payment method
• Available to Store subscribers
• Listings on eligible sites
(US, UK, DE, AU, FR, IT, and ES)
*fixed-price multi-quantity listings (except select Parts & Accessories) or fixed-price single quantity listings in
following categories: Sports Mem, Cards & Fan Shop, Stamps, Antiques, Consumer Electronics, Art, Video
Games & Consoles, Musical Instruments & Gear. Auction listings are not supported at this time.
Who is eligible?

11. Starting point: Seller Hub
Or access both tools directly:
Promotions manager: www.ebay.com/promotionsmanager
Promoted listings: www.ebay.com/promotedlistings

12. How do I use Marketing
on eBay?

13. Creating a promotion
Three easy steps
Step 2
Choose
your
inventory
Step 3
Set dates
and Go!
Step 1
Choose
your
offer type

14. • Use a retail calendar
• Schedule promotions
ahead of time
• Start your promotions
about a month before
a retail moment
Tip #1:
Plan ahead.

17. • Group items together for a
particular job or event
(gardening, camping, etc.)
• Don’t mix categories
Tip #2:
Group items
together.

18. • Track results using
promotions dashboards
• Experiment with different
promotion types and discounts
• If a promotion is driving great
results, extend it
Tip #3:
Track results & adjust.

19. Which Promotions
Work Best?
Shop the look!
Group the right items
together and offer
minimum quantity to
qualify for
a discount
or free
shipping.
Fashion
That Spring won’t
clean itself
Merchandise around
projects like ‘spring
Gardening’ or
‘Remodel
your
Kitchen.’
Home & Garden
DIY
Create a buzz with
markdowns
Then create a Sale event
to merchandise your
marked down items.
Electronic &
Technology
Can’t make a collection
with just one collectible
Start a collect-fest with
“Buy 1 get 1” offers on
one-of-a-kind
items.
Collectibles
Supercharge their carts
Try minimum spend offers
to help car enthusiasts
get
ready for
their next
adventure!
Parts &
Accessories

20. How to use promoted listings?

21. Step 1
Select individual listings to
promote or upload them in bulk
Step 2
Use trending rates to guide
your ad rate selection
Step 3
Set dates or, always on
How to Create a Promoted Listing Campaign

22. • Create campaigns with no end
dates for inventory that’s always
on hand.
• Select campaign names based on
inventory in each campaign such
as category, brand, quantity or
price.
Tip #1:
Always on.

23. Use trending rates to
stay competitive and
improve the chances of
your ads being displayed
more often
Tip #2:
Never overpay.

24. • Monitoring your promoted
listings dashboard in
real time.
• Start, stop, or make
changes to your
campaigns at any time.
Tip #3:
Monitor and adjust.

25. When is the
right time to
promote items?

26. Do even more.

27. When you really need to move inventory,
consider combining the two tools:
1. Use Promotions Manager to create a
compelling, curated promotion that piques
interest by merchandising more of what your
buyers are looking for
2. Create a Promoted Listings campaign to
maximize visibility and sales by driving
traffic to your promotion
The Power of Two in Action

28. 100
views
Regular Listing
Step 1: Create your listingStep 2: Create a promotionStep 3: Promote the promotion
Promoted Promotions130
views

29. Questions?