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Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

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Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

  1. 1. Hug Your Haters
  2. 2. Failing to respond on a review site decreases advocacy by 37%
  3. 3. Failing to respond on a review site decreases advocacy by 37%
  4. 4. Not answering complaints decreases customer advocacy @JayBaer #multifamilysms16
  5. 5. answering complaints INCreases customer advocacy @JayBaer #multifamilysms16
  6. 6. haters are not your problem… Ignoring them is @JayBaer #multifamilysms16
  7. 7. every complaint every channel every time @JayBaer #multifamilysms16
  8. 8. hugging your haters keeps your customers @JayBaer #multifamilysms16
  9. 9. @JayBaer #multifamilysms16
  10. 10. @JayBaer #multifamilysms16
  11. 11. @JayBaer #multifamilysms16
  12. 12. customer service is the new marketing @JayBaer #multifamilysms16
  13. 13. hugging your haters makes you a better property owner/manager @JayBaer #multifamilysms16
  14. 14. haters are the canary in the coal mine @JayBaer #multifamilysms16
  15. 15. @JayBaer #multifamilysms16
  16. 16. haters are the unelected representatives of the “meh” middle @JayBaer #multifamilysms16
  17. 17. haters are your most important tenants @JayBaer #multifamilysms16
  18. 18. customer service is the new marketing
  19. 19. THE HATRIX… @JayBaer #multifamilysms16
  20. 20. offstage haters want an answer @JayBaer #multifamilysms16
  21. 21. 9 out of 10 offstage haters expect a reply @JayBaer #multifamilysms16
  22. 22. onstage haters want an audience @JayBaer #multifamilysms16
  23. 23. fewer than half of onstage haters expect a reply @JayBaer #multifamilysms16
  24. 24. blow their minds and win their hearts @JayBaer #multifamilysms16
  25. 25. answering one complaint online increases customer love as much as 25% @JayBaer #multifamilysms16
  26. 26. @JayBaer #multifamilysms16
  27. 27. @JayBaer #multifamilysms16
  28. 28. 80% of americans trust online reviews as much as personal recommendations @JayBaer #multifamilysms16
  29. 29. go back and answer the first 2 pages of reviews everywhere @JayBaer #multifamilysms16
  30. 30. 34% 66% onstage offstage @JayBaer #multifamilysms16
  31. 31. 40% of social media haters expect a reply within one hour
  32. 32. 40% of social media haters expect a reply within one hour
  33. 33. Hug Your Haters tips @JayBaer #multifamilysms16
  34. 34. recognize, then empathize @JayBaer #multifamilysms16
  35. 35. Jay Baer’s rule of reply only twice @JayBaer #multifamilysms16
  36. 36. customer service is a spectator sport @JayBaer #multifamilysms16
  37. 37. BE FAST everywhere @JayBaer #multifamilysms16
  38. 38. 40% of social media haters expect a reply within one hour @JayBaer #multifamilysms16
  39. 39. @JayBaer #multifamilysms16
  40. 40. businesses take an average of 44 hours to reply to an email @JayBaer #multifamilysms16
  41. 41. speed matters on the phone too @JayBaer #multifamilysms16
  42. 42. hugyourhaters.com Stories Data Poster! Step-by-Step
  43. 43. haters are not your problem… Ignoring them is @JayBaer #multifamilysms16
  44. 44. haters only know what they can see @JayBaer #multifamilysms16
  45. 45. 80% of companies say they deliver exceptional customer service @JayBaer #multifamilysms16
  46. 46. 8% of their customers agree @JayBaer #multifamilysms16
  47. 47. every complaint every channel every time @JayBaer #multifamilysms16
  48. 48. be different out-hug your competition @JayBaer #multifamilysms16
  49. 49. Hug Your Haters
  50. 50. Jay Baer - SMMW15

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