he key to running a profitable ecommerce business is the ability to convert new customers and to re-sell to existing ones. Email Marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. That makes Email Marketing a powerful tool. Automation and event-triggered campaigns are valuable for ecommerce marketing. Check this slide-deck from a webinar where we discussed how to improve your customer experience while raising your revenue. Here is the link to the video https://youtu.be/bFiMnhJQlIA

1. Email Marketing Tips
To Increase
Ecommerce Product Sales

2. Agenda
Statistics
Tips with Examples
Question & Answers

3. Stats

4. Stats

5. Stats

6. 10 EMAIL MARKETING TIPS
TO INCREASE
ECOMMERCE PRODUCT SALES

7. #1 Making Transactional Emails
Count

8. #1 Making Transactional Emails
Count

9. #2 Incentivising Product Reviews

10. #2 Incentivising Product Reviews

11. #3 Giving Customers Free Store
Credit

12. #3 Giving Customers Free Store
Credit

13. #4 Re-activating Dormant Customers
Over Emails

14. #4 Re-activating Dormant Customers
Over Emails

15. #5 Rewarding Loyal Customers

16. #5 Rewarding Loyal Customers

17. #6 A/B Testing
• Subject Lines
• Sending Times
• From Line
• Email Content
• Subscriber Segments

18. #6 A/B Testing
Open Rate = 81.08% Open Rate = 127.49%

19. #7 Doing Birthday & Anniversary
Emails Right

20. #7 Doing Birthday & Anniversary
Emails Right

21. #8 Reducing Cart Abandonment With
Email

22. #8 Reducing Cart Abandonment With
Email

23. #9 Automating Feedback

24. #9 Automating Feedback

25. #10 Email Marketing Beyond Inbox
EMAIL OPENERS SERVED FACEBOOK ADS 22% MORE LIKELY TO PURCHASE
Above: Results based on a retailer’s study conducted over two weeks in
April 2014, targeting 925,000 US email subscribers
using Salesforce Marketing Cloud and Facebook Custom Audiences.
Facebook Offline Conversion Measurement matched and correlated ad
impressions to email engagement and transactions.
Findings are observational

26. Summary
#1 Making Transactional Emails Count
#2 Incentivising Product Reviews
#3 Giving Customers Free Store Credit
#4 Re-activating Dormant Customers Over Emails
#5 Rewarding Loyal Customers
#6 A/B Testing
#7 Doing Birthday & Anniversary Emails Right
#8 Reducing Cart Abandonment With Email
#9 Automating Feedback
#10 Email Marketing Beyond Inbox

27. Juvlon
Improve Customer Engagement
Run Data Enrichment Campaigns
Reduce Invalid Email Addresses
Send Personalized Emails and SMS

28. Questions?
Smita More
marketing@juvlon.com
www.juvlon.com