Holiday Season Preparation

1. Intro
Optimization
Marketing
Holiday Season
Preparation

2. Holiday Season Numbers
$80B
e-commerce sales
volume in the
United States
>40%
of e-commerce
sales are from
mobile devices
70%
of people plan to
buy more than five
gifts this year

3. 40% Increase in IL export to US and UK
During 2016 Holidays

4. +200%
Toys &
Hobbies
Jewelry &
Watches
+25%
Clothing,
Shoes &
Accessories
+37%
+24%
Home &
Garden

5. Everyone’s getting
Ready in advance

6. Holiday Season 2017
November December
Post
holidays
October
Track these milestones
Halloween
Thanksgiving
31
27
23
24
26
25
31

7. Here’s What Buyers Expect
Inexpensive or free shipping
Well stocked merchandize
Comparatively priced items

8. Phase 1: Early
November
Phase 2: Thanksgiving
Week
Phase 3: The Final
Countdown
Phase 4: Post-
Holiday

9. Phase 1: Early
November

10. Phase 1: Early November
• People are getting into the holiday mindset
• Home décor, Party décor, Holiday
entertainment
• Marketing massages: “shop early and
save”, “Pre black Friday sale”
• Make sure all stocks are filled
• Change relevant listings to include holiday
related keywords

11. Phase 1: Early
November
Phase 2: Thanksgiving
Week

12. Phase 2: Thanksgiving week
• 11 days from Thanksgiving to following
Sunday
• Chaos period for sellers in all categories
• Place best deals on site: free shipping, great
return policies
• Monitor buyer messages around the clock

13. Phase 1: Early
November
Phase 2: Thanksgiving
Week
Phase 3: The Final
Countdown

14. Phase 3: The Final Countdown
• Last minute gifts
• All about urgency for fulfillment
• Extreme importance for shipping on time
• Offer expedited and express shipping
service to relevant listings

15. Phase 1: Early
November
Phase 2: Thanksgiving
Week
Phase 3: The Final
Countdown
Phase 4: Post-
Holiday

16. Phase 4: Post-holiday
• Christmas till Mid January
• Prepare for increase in return requests
• Reinforce costumer service
• Self gifting
• Seasonal items, Health & Beauty

17.  Prepare inventory for
increased demand
 Create attractive promotions
 Offer Free shipping
 Follow up on shipping status and
update the buyer
 Increase costumer service
 Offer generous return policy
 Add relevant search key words
How to prepare
for the holiday
season?

18. Do Even More
 Check out what the big players
are doing
 Identify hot trends
 Market analysis using eBay and
external tools

19. Intro
Optimization
Marketing
Holiday Season
Preparation