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Build Brand Engagement through social apps

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Leonard Lin, CEO of Tyler projects speaks about how to build strong engagement with Social Games.

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Social Games True Brand Engagement with social network users ,[object Object],[object Object]
My company Our game
Agenda 1 Engagement 2 Demographics and user behavior in Social Games 3 Examples of Brand Engagement 4 Leveraging on the engagement of Social Games 5 Q&A
What is “Engagement”?
Engagement is…
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics and user behavior in social games
Demographics ,[object Object]
Demographics ,[object Object],Battle Stations players = Young / working adults. Web-savvy. Affluent. 80% 25% 12 mins Age 18-30 yrs 80% Male 20% Female Annual Income > US$75,000 Average Time/ Visit
Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics ,[object Object],[object Object],[object Object]
Examples of Brand Engagement ,[object Object]
 
 
Events / fan photos Actively responding to user queries Provides benefits for joining (promos, contests, etc) ,[object Object],[object Object],Updates, new content, status updates
Leveraging on the engagement of social games
Engagement thru Social Games ,[object Object],User <=> interface <=> User User <=> interface
Time to engage through Social Games Budget Air Travel example
Time to engage through Social Games ,[object Object],Energy Points (AP)
Time to engage through Social Games ,[object Object],[object Object],[object Object],[object Object]
 

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Build Brand Engagement through social apps

Editor's Notes

  1. TYLER’s the name a the company I founded with 2 of my friends. Battle Stations is our flagship game. For the past 2 FB developer garages. I talked about the design, development and monetization of social games
  2. attachment (emotional and rational) between a person and a brand
  3. attachment (emotional and rational) between a person and a brand
  4. Rockyou has moved into social games as well Bottom line is everyone including mom, dad.
  5. I just got this last night while patrolling our forums. This was not something I put our players up to. Sios is the name of our Battle Stations World.