In this slideshow we walk through Social Signals and discuss what they are and what they mean to your business. Social signals are social interactions with pieces of content on your website or within your social network community.

1. SOCIAL
SIGNALS
WHY THEY ARE IMPORTANT TO YOUR BUSINESS

2. TODAY’S PRESENTER
• Brandon Gilmore
• Team Lead of Client
Success Team
• Client Success
Manager
• 5 Years experience in
Internet Marketing
• Random Fact:
• Collect Pop Culture
things like T-Shirts and
Funko Pops

3. AGENDA
• Define Social Signals
• Page vs Network
• Why They are
Important
• How to Get Them
• Reporting Social
Signals
• Questions & Answers

4. SOCIAL SIGNALS DEFINITION
Social Interactions with a piece of content
through social media networks such as
Facebook, Twitter, LinkedIn, etc...
Ex. Likes, Shares, Tweets, Pins, Votes on
an article from your blog.

5. PAGE SIGNALS

6. PAGE SIGNALS DEFINED
Social Interactions with a piece of
content that take place on your
website.
Commonly done through Sharing
buttons or Browser Extensions on
desktop or mobile devices.

7. NETWORK SIGNALS DEFINED
Social Interactions taking place on a Social Network. The types of
interactions vary by Social networks.
Examples:
• Facebook – Likes, Shares, Comments
• Twitter – Retweets, Favourites, Mentions
• Google + - +1’s, Shares, Comments
• LinkedIN – Likes, Shares, Comments

8. NETWORK SIGNALS

9. FACEBOOK SOCIAL SIGNALS

10. TWITTER SOCIAL SIGNALS

11. WHY ARE SOCIAL SIGNALS
IMPORTANT?
Social Signals
make your
content come to
life.
They allow your
content to be:
Discovered,
Consumed and
Engaged.

12. QUOTE
Your organization’s digital culture is reflected in the social networks.
Distributing and measuring your content marketing investment in the search
engines and social media is vital to understanding the engagement and
performance of your brand’s content and culture.
One tweet, like or share can amplify your business into new channels and
enhance its long-term discoverability.
Social Signals matter to your business and can positively impact your bottom
line.
-Krista LaRiviere, CEO of gShift

13. GOOGLE’S TAKE
Quote from Matt Cutts January 2014
• Google Doesn’t Crawl Social Media Pages like other pages
• Social Signals Seem to have no affect on Rank
• Influence my be a factor in Future
Article: Search Engine Journal - http://www.searchenginejournal.com/matt-cutts-explains-important-social-media-signals-really/87277/

14. HOW FAR CAN THE MESSAGE SPREAD?
1:1 Engagement
Keywords
Earned
Content
Social Media &
Mobile
Owned
Content
Optimized
Content
Amplify1
Amplify2
Digitally Aligned Content
Strategy
Amplify3
Backlinks
1: Many
Grow your community

15. HOW TO GET THEM?
PAGE SIGNALS
• Sharing Buttons on
your site
• Write Engaging
Content
• Third Party Add-ons
• Sharing buttons only
show when scroll
• Pop up at bottom up
article to share
NETWORK
SIGNALS
• Build an Audience
• Boost Posts
• Contests
• Share, Comment and
Like

16. REPORTING
• Follow Pages
• Connect Social Networks
• Run Reports from gShift dashboard
• *Sign up for Content Performance for Campaigns

17. CONTENT PERFORMANCE

18. CONTENT PERFORMANCE

19. REFER A FRIEND
This month we are happy to introduce a Referral Program
Refer a friend and you can earn up to 10% of the closed deal.
You can read about it more here:
http://www.gshiftlabs.com/partners-2/referral/

20. QUESTIONS AND ANSWERS
Feel free to ask any questions you may have now and I will do my
best to answer them.
If you have any questions after todays webinar feel free to email
me at
brandon.gilmore@gshiftlabs.com
@gilmorebrandon on Twitter