Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nathan McGee of Zynga: Building Superfans

1,672 views

Published on

  • Be the first to comment

Nathan McGee of Zynga: Building Superfans

  1. 1. BUILDING SUPERFANS!<br />Taking your community to the next level.<br />
  2. 2. Look Who’s Talking<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />nate@nathanmcgee.com<br />linkedin.com/in/nathanmcgee<br />
  3. 3. Building a Super Fan<br />
  4. 4. Why A Super Fan?<br />Demonstrates Loyalty<br />Provides feedback<br />Builds awareness<br />Increases Spend/involvement<br />
  5. 5. How To<br />Create interest<br />Engage<br />Introduce<br />Give responsibility<br />Give them the tools<br />
  6. 6. The Introduction<br />What does that mean?<br />
  7. 7.
  8. 8. What Happens?<br />Consumer to Consumer Behavior<br />they spend on average 25% - 30% more at time of purchase and buy 53% more frequently<br />10% conversion of non-payer to payers<br />2Xs more engaged with the product<br />Loyal Longer<br />
  9. 9. Give Responsibility<br />Meet ups<br />Chats<br />Fan Clubs<br />Other organizations<br />
  10. 10.
  11. 11. Give Them Tools<br />Instructions<br />Exclusive Access<br />VIP Treatment<br />
  12. 12. Las Vegas Baby!<br />
  13. 13. It’s the Simple Things<br />A Note of Appreciation<br />Birthday Message<br />Cheap Swag Goes a Long Way!<br />
  14. 14. Take it Even Further<br />Get in Their Brain<br />
  15. 15. What do they have in common?<br />
  16. 16. Tactics<br />Nick name for group<br />Nick names for individuals<br />Identifiable Symbols<br />Lingo<br />Set a common goal<br />
  17. 17. WAH LA… The Super Fan<br />
  18. 18. So…?<br />This sounds great for video games and rock stars… but what about a REAL business?<br />
  19. 19. Thank You!<br />Nathan McGee,<br />Lead Community Manager, Zynga (Mafia Wars)<br />@nathanmcgee<br />nathanmcgee.com<br />nate@nathanmcgee.com<br />linkedin.com/in/nathanmcgee<br />

×