Social selling is the rage, but what is it. This presentation talks about leveraging digital marketing tactics to prospect and sell. How to use platforms like Facebook, Twitter and LinkedIn to get mindshare of people in the buyers journey.
4. 4
Smart time spent with LinkedIn = new business
Since June, $125+ million in new business has entered GE’s pipeline because
of LinkedIn. How?
• Reconnecting with former colleagues for new business deals
• Searching for all target accounts and requesting warm introductions to
decision makers
• Mapping a target account and finding a new opportunity in an existing
account
• Sending InMails to targets, leading to meeting with decision maker
25. 25
• Like companies
• Look for clues
• Post content 1 to 2x per week regarding
your vertical
• Review prospects on FB for interaction
• Activity
• How long ago did their company post
information?
• What is the frequency?
26. 26
• Listen and observe conversations
• # for industry, event to broaden your search and exposure
• Build lists w/searches
• Use location services
• Jump in conversation – ask questions as you would in real time, create dialogue
• @ message
• Direct message
• Post relevant content regularly, invites to events, ask questions pertaining to a blog article,
etc.
• 8 – 10x’x per day
• Re-tweet
• Reply
• Build list