Content Marketing Trends 2017 and Beyond: Key Insights for Staying Ahead

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Role technology will play in content marketing. Influence emerging technologies will have in how we plan for, create, and distribute content marketing in 2017 and beyond.

Marketing

Content Marketers Must Keep Up
136k
Articles/posts
created / hour
440k in 2019
224%
3.52B Mobile
Devices in 2017
4.11B in 2019
17%

3 Key Trends in Content Creation
Artificial Intelligence
Disrupted
Expert-Shoring
Re-Invented
User-Generated
Matured

What Informs Content Creation?
Target
Market
Consumption
Analytics
Call
To Action
BIG DATA

3 Trends in Content Delivery
VIRTUAL REALITY AUDIO/VIDEO WRITTEN

3 Key Metrics for Content Success
Quality Engagement Revenue

• Akbar Jaffer
• Marketing Technology
Executive
• Email: Akbar@TheJaffers.Net
• LinkedIn: https://www.linkedin.com/in/akbarjaffer
• Twitter: https://twitter.com/akbarjaffer1
• Blog: http://pointofintersection.org/

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Content Marketing Trends 2017 and Beyond: Key Insights for Staying Ahead

1. SUMMARY Content Marketing Trends 2017 and Beyond Akbar Jaffer Marketing Technology Executive Sept. 19, 2016

2. Role of Content in marketing Cultivate Partners Cultivate Customers Increase Brand Sentiment Call To Action Build Brand Audience Gauge Brand Likeness Sell Strengthen Existing Customers

3. Content Marketers Must Keep Up 136k Articles/posts created / hour 440k in 2019 224% 3.52B Mobile Devices in 2017 4.11B in 2019 17%

4. 3 Key Trends in Content Creation Artificial Intelligence Disrupted Expert-Shoring Re-Invented User-Generated Matured

5. What Informs Content Creation? Target Market Consumption Analytics Call To Action BIG DATA

6. 3 Trends in Content Delivery VIRTUAL REALITY AUDIO/VIDEO WRITTEN

7. 3 Key Metrics for Content Success Quality Engagement Revenue

8. • Akbar Jaffer • Marketing Technology Executive • Email: Akbar@TheJaffers.Net • LinkedIn: https://www.linkedin.com/in/akbarjaffer • Twitter: https://twitter.com/akbarjaffer1 • Blog: http://pointofintersection.org/

Content Marketing Trends 2017 and Beyond: Key Insights for Staying Ahead

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