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State of Social Media

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This upbeat, energetic presentation highlights the basic to complex state of social media, digital marketing and content strategies in marketing today. Dennis Schiraldi talks about the early days of marketing a medical practice via digital marketing at a time that most of the world questioned the validity of marketing healthcare on Facebook, Twitter, YouTube and the web. Dennis is the founder of www.doyolive.com a digital marketing and UX design conference being held in Youngstown, Ohio on August 4, 2016.

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State of Social Media

  1. 1. The State of Digital by Dennis Schiraldi @dschiraldi
  2. 2. Agenda • Introduction • Marketing – Compelling Storytelling • Education on Digital Marketing • Why Digital Marketing • Facebook • DOYO Live
  3. 3. My path… Cleveland – NYC – Columbus - Youngstown
  4. 4. 19
  5. 5. Why?
  6. 6. 95% of all buying decisions start with online search – over 50% of decisions involve social media
  7. 7. Thank You Economy
  8. 8. Critical Mass Bi-Directional Engagement Cost Effective ROI Analytics
  9. 9. Omni-Channel
  10. 10. The new standard in network television, radio, publishing, advertising, etc…
  11. 11. Thank You!
  12. 12. Fun…
  13. 13. Family fun day…
  14. 14. Family…
  15. 15. Journal…
  16. 16. It’s about finding lost dogs…
  17. 17. New buttons…
  18. 18. Story telling…
  19. 19. Lead ads…
  20. 20. Emergency locator…
  21. 21. Solidarity…
  22. 22. News…
  23. 23. Business…
  24. 24. Bar in Youngstown Why doesn’t this work?
  25. 25. Why does this work? Read the fine print…CYO Marketng provides marketing consultation informally from time to time.
  26. 26. Mission: Dedicated to educating marketing and design professionals, business owners & sales executives on digital marketing and interactive design. Goals & Objectives • Stimulate the economy of Youngstown, Ohio • Create Jobs • Purpose Driven – Give back, way finding signage, The Rich Center for Autism, YSU. Mission + Goals & Objectives
  27. 27. Long Term Plan • Year 1 – 200 participants – 1 day event • Year 3 – 500 participants – 1 day event • Year 5 – 500 – 1,000 participants – 2 day event Logistics • Year 1 - YSU – WCB • Year 2 – DeYor + Breakout Sessions in Downtown Infrastructure + Dining Establishments • Year 5 – Hotels
  28. 28. Educational Content 365 x 24 x 7
  29. 29. DOYO Live - Keynote Speakers Joe Pulizzi – CEO of CMWorld Nate Riggs – CEO – NR Media Group
  30. 30. FAQ’s about DOYO • 2 – Keynotes Speakers • 15 – Breakout Sessions • 17 – Hours of Content • Networking • Inspiration Discovery Lab Visit: www.doyolive.com
  31. 31. Join us – August 4, 2016 Youngstown State University – Williamson College of Business www.doyolive.com - Register using “EAG” in the promo code get 20% off registration. For you and everyone you refer! Until April 30, 2016
  32. 32. Claim your free copy of… Go To www.DOYOLive.com and complete the subscribe to list button today! Content Inc by Joe Pulizzi – Founder of the Content Marketing Institute & Content Marketing World
  33. 33. Things the cost $150 • Cell phone bill • Cable TV • Dinner and drinks on a Friday night • Monthly tab at Starbucks • Lunching daily at your favorite downtown establishments • Family of 5 trip to the movies and popcorn, wait that cost a lot more. • Theatre Tickets • 2 - Concert tickets at the Covelli • 52 week subscription to Vindicator $202.80

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