Watch the video here: http://www.onpath.com/webinar/nakedtruthmarketing/ We’ve all heard the hype and promise that inbound marketing is the Holy Grail to lead generation. But is it really? Join us for 29 minutes as Darryl Praill (Host, OnPath) and Ardath Albee (CEO, Marketing Interactions) discuss the naked truth about inbound marketing and how to push more qualified leads into the sales funnel.

1. Tuesday December 04, 2012 @ 3:00pm EST Live Webinar
Darryl Praill Ardath Albee
Host CEO
OnPath Business Solutions Marketing Interactions
© 2012. All Rights Reserved. OnPath Business Solutions Inc ®

2. Introductions and Logistics
Viewer Window Control Panel
Twitter Comments: #inboundmarketing

3. Darryl Praill, OnPath Business Solutions
Darryl Praill
Host
OnPath Business Solutions
Twitter: @ohpinion8ted
Email: darryl.praill@onpath.com
Website: www.onpath.com

4. Ardath Albee, Marketing Interactions
Ardath Albee
CEO
Marketing Interactions
Twitter: @ardath421
Email: ardath@marketinginteractions.com
Website: www.marketinginteractions.com

5. Naked Truth About Inbound Marketing
Twitter Comments: #inboundmarketing

6. Naked Truth About Inbound Marketing
Question 1: Can you trace inbound marketing leads
back to the money?
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7. Naked Truth About Inbound Marketing
Question 2: Is it better to buy a targeted list instead of
relying on inbound leads?
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8. Naked Truth About Inbound Marketing
Question 3: Why should inbound leads be qualified
before they go to sales?
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9. Naked Truth About Inbound Marketing
Question 4: What percentage of inbound leads leak out
of the funnel?
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10. Naked Truth About Inbound Marketing
Question 5: How much time are you wasting on
inbound leads that never close?
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11. Darryl s
Darryl’s Final Thoughts
Don’t let the label confuse you: Inbound is only half of the story
• It’s more than just inbound activity – that’s only the Top of the Funnel
• You need an integrated marketing strategy and tactics – inbound,
outbound, t t b tt
tb d top-to-bottom sales f
l funnel coverage
l
• Map your tactics to your Buyer personas, profiles and journey
• Implement and execute an integrated marketing plan
Twitter Comments: #inboundmarketing

12. Ardath s
Ardath’s Final Thoughts
Don’t let the label pull you off course:
• Design content to attract the type of buyer you need
• Allow buyer engagement to guide marketing choices
• C t experiences your b
Create i buyers fi d valuable
find l bl
Direction should not be the main criteria for evaluation.
Twitter Comments: #inboundmarketing

13. Recorded Version
Get the recorded version of this
event next week:
www.onpath.com/webinarlibrary
th / bi lib
Next Event
January 2013
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14. Questions / Comments?
Control Panel
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15. Contact Information www.onpath.com
www onpath com
Darryl Praill Ardath Albee
OnPath Business Solutions Marketing Interactions
Twitter: @ohpinion8ted
tte @o p o 8ted Twitter: @ardath421
Email: darryl.praill@onpath.com Email: ardath@marketinginteractions.com
Website: www.onpath.com Website: www.marketinginteractions.com
Twitter Comments: #inboundmarketing