Social Media Lead Generation - Webinar
•
0 likes•410 views
The document summarizes a webinar on social media hosted by Darryl Praill of OnPath Business Solutions. It introduces the panelists - Robert Wynne of Wynne Communications and Jim Sterne of Target Marketing. The webinar involved the panelists answering questions from attendees on topics like measuring social media ROI and whether social media is a waste of time. It concludes with final thoughts from Robert Wynne and Jim Sterne. Contact information is provided for follow up.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to Social Media Lead Generation - Webinar
Similar to Social Media Lead Generation - Webinar (20)
Recently uploaded
Recently uploaded (20)
Social Media Lead Generation - Webinar
- 1. Thursday September 27, 2012 @ 3:00pm EST Live Webinar Darryl Praill Robert Wynne Jim Sterne Domanski Host Partner Author, Social Media Metrics OnPath Business Solutions Wynne Communications Target Marketing © 2012. All Rights Reserved. OnPath Business Solutions Inc ®
- 2. Introductions and Logistics Viewer Window Control Panel Twitter Comments: #socialrodeo
- 3. Darryl Praill, OnPath Business Solutions Darryl Praill Host OnPath Business Solutions Twitter: @ohpinion8ted Email: darryl.praill@onpath.com Website: www.onpath.com
- 4. Robert Wynne, Wynne Communications Robert Wynne Partner Wynne Communications Twitter: @robwynne Email: rob@wynnepr.com Website: www.wynnepr.com
- 5. Jim Sterne Target Marketing Sterne, Jim Sterne Author, Social Media Metrics Target Marketing Twitter: @jimsterne Email: jsterne@targeting.com Website: www.targeting.com
- 6. Social Media Rodeo Question 1: Is social media a waste of time? Twitter Comments: #socialrodeo
- 7. Social Media Rodeo Question 2: How are some companies using social media to generate sales leads? Are they A th good leads or just noise? dl d j t i ? Twitter Comments: #socialrodeo
- 8. Social Media Rodeo Question 3: How are some companies monitoring social media comments and trends? Should th b th ? Sh ld they bother? Twitter Comments: #socialrodeo
- 9. Social Media Rodeo Question 4: What are the best ways to engage with prospects using social media? Should you engage to sell or for brand awareness? Should you engage at all? Twitter Comments: #socialrodeo
- 10. Social Media Rodeo Question 5: How do you measure the ROI of social media? Can C you measure it? I it worth measuring? Is th i ? Twitter Comments: #socialrodeo
- 11. Social Media Rodeo Robert s Robert’s Final Thoughts 1. Social Media is a waste of time for public relations. 2. Reporters don't like to be pitched on FB, LinkedIn or Twitter. Email is preferred, then phone. 3. All of my major placements came from email pitches or personal contacts. 4. 4 What's more important - a bunch of Likes and Followers or a big story Followers, in the Wall Street Journal? 5. Online Social Media needs to be replaced with Real Social Media .... in Person. Twitter Comments: #socialrodeo
- 12. Social Media Rodeo Jim s Jim’s Final Thoughts 1. Monitor your name, competitors and industry 2. Participate only if you have specific goals 3. Don't get wound up by Followers or Likes 4. Social can work for direct response and Branding p g 5. Transparency & Authenticity trump Quantity Twitter Comments: #socialrodeo
- 13. Recorded Version Get the recorded version of this event next week: www.onpath.com/eventslibrary th / t lib Next Event October 25, 2012 ,
- 14. Questions / Comments? Control Panel Twitter Comments: #socialrodeo
- 15. Contact Information www.onpath.com www onpath com Darryl Praill Robert Wynne OnPath B i O P th Business Solutions S l ti Wynne Communications W C i ti Twitter: @ohpinion8ted Twitter: @robwynne Email: darryl.praill@onpath.com Email: rob@wynnepr.com Website: Website www.onpath.com onpath com Website: Website www.wynnepr.com nnepr com Jim Sterne Target Marketing Twitter: @jimsterne Email: jsterne@targeting.com g g Website: www.targeting.com Twitter Comments: #socialrodeo