Social media for the scared may 2013


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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • [Form: Twitter exercise]
  • Something about me … often gets people talking to me – esp if I wear t-shirt as in my Twitter photo…
  • Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
  • Is this your experience? Right, so we’re going to see what else we can do with this…
  • Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible…
  • Be aware that ‘social media’ is not someTHING, but a group of THINGS … here’s an idea of how many … and
  • Qualman – 4 mins (business focused, but worth thinking about…)
  • Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say… We’ll come back to this after the break!
  • What you’d expect from working missionally…
  • Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….)
  • Can we move towards something more like this – what does this mean for church leaders, especially you as youth leaders…?
  • This is something that I work with… explain…
  • Apologise to those of you who may already have seen this … seem to produce a new one each year, and last year it was June, but I think it helps set the scene really well as to why this online space is SO important to engage with! (2-3 minutes)
  • This was kinda summed up at a recent conference…
  • This is something we’ve done a couple of times with Big Bible – love to see more – great way to get people to engage with the Bible – think about how to “change” the words to apply in the digital age…
  • Post-it note exercise…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Online/offline = REAL – not the same, but real!
  • POST IT NOTES OR FLIPCHART?Integrity (own comments “I feel, etc.)Self-control (consider consequences of interpretation – inc revisited later) Patience (expectations for response times)Authenticity (consistent to “you”)Trust (information can be out there, don’t speak on others behalf unless permission)Non-manipulative (audience aware, do someone down, bad spin; “If you love Jesus share this”)Respect (encounter different opinions – think through reactions); Good Manners; not ‘entitled’ to respect – respect others first.. Treat as you expect to be treated“Freedom of Speech” – think carefully; LibelSelf-awareness – context; read differently – can you “hear” tone of voiceDon’t press “send” in anger …Kindness – encourage online, messages of supportTransparency – do we know the source of all this… Aliases? Who’s saying what? Accountability. Who are they?
  • Not PUBLISHING, but looking for CONVERSATIONS/relationship building
  • Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.) So…
  • Go live..
  • Another worksheet…
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • It’s not uncommon for a pastor to live in an entirely different neighborhood or community than the people in their church. So, if there’s little opportunity for face-to-face interaction throughout the week, it’s only natural for pastor(al team) to find ways to immerse themselves in the online communities that their congregation is spending so much time in. Zuckerberg – community
  • 7 min vid – not planning to show all!
  • Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
  • Create video – and amplify…
  • 3:41!! Probably would have worked better at 30 seconds …
  • Interesting – viewing numbers – lots re weddings (always a good touchpoint for the church), from Alan Wilson – blogging bishop/celeb … much smaller/more typical numbers for other videos…
  • If you want to see what people have enjoyed in the past year … what will people watch?! Yes,… cats… no we’re not going to look!!
  • 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
  • 1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks…You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
  • Tying into current memes and taking the time to do it well (enough) – this went viral! V good quality – usually immediacy more important than quality. [Harlem Shake?]People listen because these are fun (not preaching) – people also like to insights into a particular way of life … Cultural understanding – does this make sense in an increasingly globalised world – probably – especially after so much focus on Britain/the Royals in the past couple of years…
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • Social media for the scared may 2013

    1. 1. Social Mediafor the ScaredDr Bex Lewis, Digital FingerprintURL: 2013 for: http://www.churchcommstraining.orgThis work is licensed under a Creative CommonsAttribution 3.0 Unported License.
    2. 2. Let‟s “tweet” eachother…
    3. 3.
    4. 4. What do many peoplethink digital is about?Image Credit: Facebook Meme
    5. 5. What is Social Media?
    6. 6.
    7. 7. WHY BE ONLINE?
    8. 8. “Fish where the Fish Are”Image Credit:
    9. 9.
    10. 10. Image Credit: Literacy•"digital literacydefines thosecapabilities which fitan individual forliving, learning andworking in a digitalsociety”
    11. 11.
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    13. 13.
    14. 14. Facebook
    15. 15. Source: Netcasters
    16. 16. Source: Netcasters
    17. 17. • An incredible newtechnology enables thetransmission of text on aworldwide basis. It rapidlyreduces production anddistribution costs and forthe first time allows largenumbers of people toaccess text and pictures intheir own homes.
    18. 18. • The new technologies will bring„every individual… into immediateand effortless communicationwith every other‟, „practicallyobliterate‟ politicalgeography, and make free tradeuniversal. Thanks totechnological advance, „there[are] no longer any foreigners,‟and we can look forward to „thegradual adoption of a commonlanguage.‟
    19. 19.• “Furedi suggests that moral panicshave a tendency to occur „at timeswhen society has not been able toadapt to dramatic changes‟ andwhen such change leads thoseconcerned to express fear overwhat they see as a loss of control.”Image Credit: Stockfresh
    20. 20.
    21. 21. #DigiDisciple Credit:
    22. 22.• Whether as a Christian or a digital explorer, you‟re anewbie or an old hat, a rookie or a bishop (and in thedigital sphere, there will be some who fit in allcategories), we all have something to contribute to thedigital space. The concept of the digital as „space‟ or a„culture‟ is important as we come from a perspective inwhich:• As Christians we live 24/7 for God, in whatever spaceswe live in or engage with (see LICC for more on this).• There is no such thing as „virtual‟ and „real‟ worlds: onlyonline and offline space/cultures – the connectionbetween the two is different for each individual.• We need to take seriously our Christian presence bothonline and offline. Are we the same person, living by thesame values in both „spaces‟?
    23. 23. Love thy neighbour?• What does it mean to „love your neighbour‟ in a worldin which a „friend‟ might as easily be the kid fromdown the street you grew up with as a woman inBotswana whom you‟ve never seen in person andonly know in the context of Facebook statusupdates, photos, and notes? What is the nature ofcommunity at prayer in a compline service tweetedeach evening by the cybermonks of a Virtual Abbey?What is the ecclesiological and liturgical significant ofworship in various churches across the theologicalspectrum on the quasi-3D, virtual reality site „SecondLife‟? How can we negotiate spiritual interactionin these contexts without losing sight of basicelements of Christian faith expressed intraditional embodied and geographically locatedpractices of prayer, worship, and compassiontowards others?• Tweet if You Heart Jesus, p.xiv
    24. 24.
    25. 25.
    26. 26. Possibilities & Fears
    27. 27. The Fruits of the Spirit…?
    28. 28. What Biblical values do we want tosee in our (digital) world?Image Credit: iStockPhoto
    29. 29. Don‟t look to“publish” butengage in aCONVERSATION
    30. 30. Human Beings atMachines, not “aremachines”
    31. 31. Who is your audience?
    32. 32.
    33. 33.
    34. 34.
    35. 35. What‟s in the toolbox?
    36. 36.
    37. 37. TWITTER
    38. 38.
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    41. 41.
    42. 42.
    43. 43.
    44. 44.
    45. 45. Twitter Essentials• Tweet: 140 Characters• ReTweet: (RT)• @username• Trending Topic• #Hashtag
    46. 46.
    47. 47.
    48. 48.
    49. 49. FACEBOOK
    50. 50.
    51. 51.
    52. 52.
    53. 53.
    54. 54. What can you do on Facebook?• Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the „wall‟• Send private „messages‟• Join Groups, Like Pages• Link to other social media• Set up events
    55. 55. The power of „Like‟
    56. 56. „Amongst Friends…‟
    57. 57.
    58. 58.
    59. 59. BigBible: Page
    60. 60. BigRead: Group
    61. 61. Event
    62. 62. •••
    63. 63.
    64. 64. BLOGGING
    65. 65. BlogCharacteristics?• A reverse diary (most recent entry first)• A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal tone
    66. 66. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews(Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
    67. 67. GET INSPIRED…
    68. 68.
    69. 69.
    70. 70.
    71. 71.
    72. 72.
    73. 73.
    74. 74. Think About• Who are you blogging for?• How often can you blog?• What style of blog will you use?• What content can you produce?• What do you want Google tofind?• Who else can you bring onboard?
    75. 75.
    76. 76.
    77. 77. YOUTUBE
    78. 78.
    79. 79.
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84.
    85. 85.
    86. 86.
    87. 87. ONE LAST TOOL…
    88. 88.
    89. 89. COPYRIGHTReally important to be aware of…!!
    90. 90. IMAGE SOURCES(E.G.)…•••••
    91. 91.
    92. 92. When? It takes TIME…Source:
    93. 93. Strategise•Which Media?•Who?•How often?•To achieve what?
    94. 94. @drbexl @digitalfprint @bigbible