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Social Media for the Scared February 2014

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Day long course designed for the Church of England, encouraging people to think about why, what, when, etc. to use social media, provided by Dr Bex Lewis, Director of Digital Fingerprint Social Media Consultancy.

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Social Media for the Scared February 2014

  1. 1. SOCIAL MEDIA FOR THE SCARED This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Dr Bex Lewis, Digital Fingerprint URL: http://j.mp/cofesmsfeb14 February 2014 for: http://www.churchcommstraining.org
  2. 2. https://twitter.com/drbexl
  3. 3. Let‟s “tweet” each other…
  4. 4. SOCIAL media
  5. 5. What do many people think digital is about? Image Credit: Facebook Meme
  6. 6. What is Social Media? http://youtu.be/MpIOClX1jPE
  7. 7. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  8. 8. Top Men of the Church = Online
  9. 9. http://bigbible.org.uk/2012/12/thepopes-first-week/
  10. 10. #ChristmasStarts
  11. 11. #ChristmasMeans
  12. 12. #ChristmasMeans
  13. 13. Social Media: More than the cherry on the cake! Image Credit: Purchased Stockfresh
  14. 14. The Big Questions •Why •Who •What •Where •When • To achieve what? • How do the digital tools help achieve this?
  15. 15. WHY BE ONLINE?
  16. 16. “Fish where the Fish Are” Image Credit: http://www.seedresources.com/view/images/men-fishing-on-rock-outcrop-amidst-breaking-waves-muriwai-beach
  17. 17. http://www.youtube.com/watch?v=FpmM0 2IE6oI
  18. 18. Understand the Culture…
  19. 19. http://www.youtube.com/ watch?v=TXD-Uqx6_Wk
  20. 20. https://www.youversion.com/bible /294/mat.5.13.cevuk
  21. 21. The Church Front Door? For many churchgoing is no longer the „cultural norm‟. People don‟t actively ignore the church: they don‟t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the „digital age‟, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the „front door‟ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/g rowing_churches_in_the_digital_age Image Credit: Sxc.hu
  22. 22. • We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love • (Drescher, 127)
  23. 23. The „Conversation‟ Prism.. http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscapewith-the-updated-conversation-prism/
  24. 24. http://www.mymodernmet.com/profiles/blogs/socialmedia-explained-with-donuts Source: Facebook
  25. 25. Networks of Networks Image Credit: Purchased Stockfresh
  26. 26. Source: Netcasters
  27. 27. Source: Netcasters
  28. 28. • An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  29. 29. • The new technologies will bring „every individual… into immediate and effortless communication with every other‟, „practically obliterate‟ political geography, and make free trade universal. Thanks to technological advance, „there [are] no longer any foreigners,‟ and we can look forward to „the gradual adoption of a common language.‟
  30. 30. • “For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom, for they will read many things without instruction and will therefore seem to know many things, when they are for the most part ignorant and hard to get along with, since they are not wise, but only appear wise.” (Phaedrus 274c-275b)
  31. 31. Socrates! (c 400BC) http://en.wikipedia.org/wiki/Socrates
  32. 32. • “Furedi suggests that moral panics have a tendency to occur „at times when society has not been able to adapt to dramatic changes‟ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Stu dents/lcs9603.html Image Credit: Stockfresh
  33. 33. Digital Literacy • "digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society” Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
  34. 34. Published by Lion Hudson 21 February 2014
  35. 35. #DigiDisciple http://bigbible.org.uk/digidisciple/ Image Credit: http://www.seedresources.com/view/images/ipray
  36. 36. http://bigbible.org.uk/digidisciple/ • Whether as a Christian or a digital explorer, you‟re a newbie or an old hat, a rookie or a bishop (and in the digital sphere, there will be some who fit in all categories), we all have something to contribute to the digital space. The concept of the digital as „space‟ or a „culture‟ is important as we come from a perspective in which: • As Christians we live 24/7 for God, in whatever spaces we live in or engage with (see LICC for more on this). • There is no such thing as „virtual‟ and „real‟ worlds: only online and offline space/cultures – the connection between the two is different for each individual. • We need to take seriously our Christian presence both online and offline. Are we the same person, living by the same values in both „spaces‟?
  37. 37. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-adigital-disciple-with-changingworship
  38. 38. Human Beings at Machines, not “are machines” http://www.sxc.hu/photo/192333
  39. 39. Love thy neighbour? • What does it mean to „love your neighbour‟ in a world in which a „friend‟ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you‟ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? • Tweet if You Heart Jesus, p.xiv
  40. 40. http://bigbible.org.uk/2012/10/e vangelism-through-story/
  41. 41. http://bigbible.org.uk/2012/09/wisdom-from-the-bibleon-building-a-digiparadise-by-vahva/
  42. 42. Push/Pull Media… Image Credit: Stockfresh
  43. 43. Who are you? • What are your values? • What do you stand for? • What is your „tone of voice‟? • What can you contribute to the conversation? • Locally? • Nationally? • Globally?
  44. 44. What Biblical values do we want to see in our (digital) world? Image Credit: iStockPhoto
  45. 45. The Fruits of the Spirit…?
  46. 46. Possibilities & Fears
  47. 47. http://www.rgbstock.com/download/fishmonk/miaHgsm.jpg // http://www.rgbstock.com/download/chidseyc/mAbSBWW.jpg
  48. 48. DON‟T LOOK TO “PUBLISH” BUT ENGAGE IN A CONVERSATION http://www.sxc.hu/photo/1382970
  49. 49. Who is your audience? Image Credit: Purchased Stockfresh
  50. 50. DISCUSS: Your audience • Turn to person next to you. • Who are you interested in reaching/listening to? • What „problems‟ are you seeking to solve for them? Image Credit: Purchased Stockfresh
  51. 51. Personas http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
  52. 52. • What do you have in place now, and what tools are you already using? Image Credit: Purchased Stockfresh
  53. 53. A Clear Plan • Avoids • Wasted Time • Wasted Effort • Backlash from those who don‟t see social media as „working‟ • Social Media fatigue • Missed Opportunities Image Credit: Purchased Stockfresh
  54. 54. “Call to Action” • Those were the more creative ones. But the majority read like this: • Do mail your acceptance to me today. • So act right now. The postage is paid and you’ve got nothing to lose but a great garden to gain! • SEND NO MONEY NOW! But please mail your card today! • So if you’re looking for knowledge, a rewarding adventure, and the advantage a future perspective can offer, mail the enclosed card today! • http://blog.crazyegg.com/2013/07/24/call-to- action-examples/
  55. 55. “Call to Action” • Don‟t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
  56. 56. Shareability • Knowing • Your Audience • Your Values • What motivates you to share? • Funny? • Poignant? • For a particular person? http://bzevents.com/blog/wpcontent/uploads/2012/09/Instagram-wedding-
  57. 57. Humour http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-e/
  58. 58. Vulnerability http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-
  59. 59. Sermon Soundbites
  60. 60. The Visual… https://www.facebook.com/bigbible
  61. 61. The Power of Pinterest http://www.pinterest.com/TCWomancom/
  62. 62. http://instagram.com/drbexl
  63. 63. http://365project.org
  64. 64. COPYRIGHT Really important to be aware of…!!
  65. 65. Image Sources, e.g. • FREE • Flickr Creative Commons: http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • Morguefile.com • PAID • http://seedresources.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com Image Credit: Stockfresh
  66. 66. http://scottfisk.com/wpcontent/uploads/2009/06/creative-commonslicense-types-pros-cons1.gif
  67. 67. LUNCH Image Credit: Purchased Stockfresh
  68. 68. Where to post? TOOLBOX
  69. 69. http://www.slideshare.net/drbexl/anoverview-of-social-media-january-2013
  70. 70. Twitter… Image Credit: Landingnet.co.uk
  71. 71. http://pinterest.com/pin/39265827973911808/
  72. 72. http://wallblog.co. uk/2013/03/26/hea t-launchestwitter-awardswhere-socialmedia-and-celebsmeet/
  73. 73. Twitter Spokesperson: • Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. • http://news.sky.com/story/1 022800/senior-bishops-totweet-christmas-sermons
  74. 74. What‟s it good for? • • • • • • • • New connections through shared interests Building your “brand” Pre/During/Post Event Conversations Breaking news Asking questions Share good resources Sharing pithy statements/quotes Being “polemical” Image Credit: Stockfresh
  75. 75. https://twitter.com/biblesummary
  76. 76. https://twitter.com/ccwinch
  77. 77. https://twitter.com/Natwivity
  78. 78. https://twitter.com/spckpublishing
  79. 79. https://twitter.com/c_of_e/
  80. 80. https://twitter.com/ourcofe
  81. 81. RT: The Power of the Retweet Image Credit: Twitter.com
  82. 82. You may also commonly see…. •MT •HT Image Credit: Stockfresh
  83. 83. Trending Topics: 21/9/13: 2357
  84. 84. Hashtags Explained Image Credit: Purchased Stockfresh
  85. 85. Join Pre-Existing Conversations
  86. 86. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more „engagement‟? Image Credit: Purchased Stockfresh
  87. 87. Train Tweets
  88. 88. Manage Expectations •Use the 160 character bio well… • Who • When • What Image Credit: Stockfresh
  89. 89. http://hootsuite.com/
  90. 90. Hootsuite: Pre-Set Tweets
  91. 91. http://www.slideshare.net/drb exl/twitter-13863450
  92. 92. https://support.twitter.com/articles/14589how-to-add-your-phone-via-sms
  93. 93. http://www.slideshare.net/drbexl/daily-twitter-workout
  94. 94. FACEBOOK
  95. 95. http://edudemic.com/2013/03/find-out-if-youre-anaverage-facebook-user-with-this-image/
  96. 96. http://www.socialbakers.com/facebookstatistics/united-kingdom
  97. 97. http://www.socialbakers.com/facebookstatistics/united-kingdom
  98. 98. https://www.facebook.com/drbexl
  99. 99. Choose Who to Share With
  100. 100. What can you do on Facebook? • Find friends • Post status updates • Comment on others photos • Post & Tag people in photos • Offer pastoral care • Leave public messages on the „wall‟ • Send private „messages‟ • Join Groups, Like Pages • Link to other social media • Set up events
  101. 101. Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into „church life‟ e.g. photo sharing • Offer pastoral care • *Youth: PM‟s, CC parents/another leader in • Advertise Events
  102. 102. Pastoral Care: Facebook Image Credit: Purchased Stockfresh
  103. 103. The power of „Like‟
  104. 104. „Amongst Friends…‟ http://edudemic.com/2013/03/find-out-if-youre-an-averagefacebook-user-with-this-image/
  105. 105. https://www.facebook.com/DigitalBibl e
  106. 106. https://www.facebook.com/Digit alBible/info
  107. 107. BigBible: Page https://www.facebook.com/bigbible
  108. 108. Facebook Insights
  109. 109. https://bufferapp.com/
  110. 110. Google Docs
  111. 111. BigRead: Group
  112. 112. Community: Facebook http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  113. 113. Event
  114. 114. • http://digital- fingerprint.co.uk/wpcontent/uploads/2011/06/Settin g-up-a-Facebook-Account.pdf • http://digitalfingerprint.co.uk/wpcontent/uploads/2011/06/Faceb ook-Like-Page.doc • http://www.slideshare.net/drbe xl/facebook-13863451
  115. 115. https://www.facebook.com/help/
  116. 116. BLOGGING
  117. 117. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  118. 118. Ideas for Content? • “See what we‟ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites, etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • „Best Of‟ Content • „How-to‟ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  119. 119. GET INSPIRED…
  120. 120. http://www.buzzfeed.com
  121. 121. http://www.huffingtonpost.co.uk/tech/
  122. 122. http://mashable.com
  123. 123. http://www.reasonsmysoniscrying.com
  124. 124. http://bigbible.org.uk
  125. 125. http://drbexl.co.uk
  126. 126. http://krishk.com
  127. 127. http://richardlittledale.me.uk
  128. 128. http://bishopalan.blogspot.co.uk
  129. 129. http://nickbaines.wordpress.com
  130. 130. http://clairemaxim1.wordpress.com
  131. 131. http://pamsperambulation.wordpress.com
  132. 132. http://cyber-coenobites.blogspot.co.uk/
  133. 133. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  134. 134. Need a Tool? https://wordpress.com
  135. 135. Bundlr: Collect Stories http://bundlr.com/b/digitalparenting
  136. 136. http://digital-fingerprint.co.uk/wpcontent/uploads/2011/06/Setting-up-a-WordPressAccount.pdf http://www.slideshare.net/drbexl/blogging-with-wordpressfor-odhe-jan-13
  137. 137. http://youtu.be/8j-Iy8fP0Ek
  138. 138. VIDEO: ESP YOUTUBE
  139. 139. http://www.jef fbullas.com/2 013/02/11/thefacts-andfigures-onyoutube-in2013infographic/
  140. 140. YouTube: “How To Pray” http://www.youtube.com/results?search_query=how+to+pray&oq=how+to+pray&gs_l=yo utube.3...446.1821.0.1890.11.7.0.0.0.0.0.0..0.0...0.0...1ac.1.11.youtube.
  141. 141. http://www.slideshare.net/drbexl/yo utube-13863454
  142. 142. Simple ideas for Video: • Set up a channel, e.g. http://www.youtube.com/mybigbible • Think of the STORIES you have to tell, and how you might tell them – no need for BBC production values • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other‟s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
  143. 143. http://www.youtube.com/mybigbible
  144. 144. http://www.youtube.com/watch?v=gY XGVzPydF8
  145. 145. http://www.youtube.com/watch?v=YefNXk vll30
  146. 146. https://www.youtube.com/user/theyearinre viewUK
  147. 147. https://www.youtube.com/watch?v=4hpEn LtqUDg
  148. 148. http://www.youtube.com/watch?v=WLgUK 27NT_Y
  149. 149. http://www.youtube.com/watch?v=Phsvqb CIaAs
  150. 150. http://www.youtube.com/watch?v=XqWig 2WARb0
  151. 151. http://www.youtube.com/watch?v=ubiWT9 s_tsM
  152. 152. http://www.youtube.com/watch?v=BWwIjr 57aVo
  153. 153. http://www.youtube.com/watc h?v=2lXh2n0aPyw
  154. 154. http://www.youtube.com/watc h?v=jzIBZQkj6SY
  155. 155. http://youtu.be/a5lBd5uQ4jM
  156. 156. http://youtube-trends.blogspot.co.uk
  157. 157. http://blog.upworthy.com/post/72763554347/the-mostupworthy-topics-of-2013
  158. 158. • We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
  159. 159. https://vine.co/v/bTiAYaT2QpD
  160. 160. Audio or Video? https://audioboo.fm/users/51414/boos
  161. 161. RECENT TOOLS…
  162. 162. http://www.whatsapp.com
  163. 163. http://www.snapchat.com
  164. 164. When? It takes TIME… Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
  165. 165. http://www.google.com/alerts
  166. 166. Discuss: Keywords Image Credit: Purchased Stockfresh
  167. 167. Strategise • Which Media? • Who? • How often? • To achieve what?
  168. 168. REMEMBER Social Media: More than the cherry on the cake! Image Credit: Purchased Stockfresh
  169. 169. Don‟t forget… Image Credit: Stockfresh
  170. 170. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
  171. 171. http://www.methodist.org.uk/ministers-and-officeholders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and • • • • deliberation. Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. Be integrated. Wherever possible, align online participation with other communications. Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as
a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  172. 172. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
  173. 173. http://twitterforchurches.com/blog/2009/06/29/crisiscommunications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  174. 174. Principles of Good Engagement • Be interesting • Be encouraging • Be active • Be helpful • Be authentic Image Credit: Stockfresh
  175. 175. “AMPLIFY” aka Share!
  176. 176. What is required? • Back to: WHAT DO YOU WANT TO ACHIEVE? • What feels „acceptable‟ as a starting point? • Platform? • Frequency? • Personal/Organisational? • Shared? • What will your “KPIs” look like? Can such things be defined in numbers? • Sustained is better than „energy burst‟ followed by „dead space‟…
  177. 177. http://j.mp/cofesmsfeb14 @drbexl @digitalfprint @bigbible

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