The Paradox of Labor, Privacy & Property on the Core Sites of the Sociable Web

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Trebor Scholz' presentation at a panel Discussion with danah boyd and Ethan Zuckerman

Friday, April 13, 2007, 6:30 – 8:30 p.m.
The New School, Theresa Lang Community and Student Center
55 West 13th Street, 2nd floor
New York City

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  • also read:
    http://www.collectivate.net/journalisms/2007/4/3/what-the-myspace-generation-should-know-about-working-for-free.html

    or listen:
    http://www.archive.org/details/Who_Makes_And_Owns_Your_Work_Open_Content_Meeting_Series_With_Trebor_Scholtz_4th_June_2007
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The Paradox of Labor, Privacy & Property on the Core Sites of the Sociable Web

  1. 1. We are outsourcing our memory Kevin Kelly says, "What will most surprise us is how dependent we will be on what the Machine knows - about us and about what we want to know. We already find it easier to Google something a second or third time rather than remember it ourselves." "The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy." <http://wired.com/wired/archive/13.08/tech.html>
  2. 2. The Paradox of Labor, Privacy & Property on the Core Sites of the Sociable Web Trebor Scholz, Institute for Distributed Creativity trebor@thing.net | www.collectivate.net Content protected by Creative Commons non-commercial, share-alike license
  3. 3. Labor? Core sites of the sociable web (not the mom and pop stores)
  4. 4. With Paolo Virno, labor longer happens solely when an object is produced. It takes on the form of a virtuosic performance with the laborer taking on the role of a speaker.
  5. 5. The Social Factory If in its beginning the factory came out of the social body and tended to separate itself from it in order to elaborate its own rules of operation, it must now reincorporate this social body in order more than ever to dominate it. --de Gaudemar http://libcom.org/library/deleuze-marx-politics-nicholas-thoburn-4
  6. 6. Top 10 -- 40% The sociable web makes people easier to use. The popularity of the core sites is owed to the wealth of content generated by visiting net publics. Community is the product. www.sina.com.cn, www.baidu.com, www.yahoo.com, www.msn.com, www.google.com, www.youtube.com, www.myspace.com, www.live.com, www.orkut.com, and www.qq.com http://www.roughtype.com/archives/2006/12/sharecropping_t.php http://www.readwriteweb.com/archives/long_tail_shrinking.php
  7. 7. Internet in China 100 mio net users in China huge difference between city and rural areas 400 million mobile phone users emphasis on mobile Internet 4 out of the top ten sites online are Chinese
  8. 8. 50.000 visitors a day, 700.000 pages
  9. 9. What the MySpace Generation Should Know About Working for Free Very few context-providers get rich on the backs of the very very many.
  10. 10. Naturalized capitalism
  11. 11. Affect
  12. 12. Contemporary capitalist production mobilizes to its advantage all the attitudes characterizing our species, putting to work life as such. --Paolo Virno
  13. 13. Comment, tag, rank, forward, read, subscribe, re-post, link, moderate, remix, share, collaborate, favorite, write; flirt, work, play, chat, gossip, discuss, learn
  14. 14. Time 11.9% http://blog.compete.com/2007/02/05/compete-attention-200/
  15. 15. 51 18 http://en.wikipedia.org/wiki/Myspace http://en.wikipedia.org/wiki/Facebook#Statistics
  16. 16. $583m 1.65 billion http://news.bbc.co.uk/2/hi/business/4695495.stm http://www.pbs.org/mediashift/2006/10/crazy_crazy_crazygoogle_spends.html
  17. 17. ... they gain friendships, share their life experience, archive their memories, they are getting jobs, find dates, fame, and can “egocast,” as well as contribute to the greater good, social enjoyment, pleasure of creation ...
  18. 18. Value: attention, ads, content (blog posts, video), profiles, consumption, transaction commissions, spam, spam, and spam (and spam)
  19. 19. http://www.flickr.com/photos/gimble/429797365/
  20. 20. Privacy on MySpace MySpace.com also logs non-personally-identifiable information including IP address, profile information, ... this data is used to ... improve the website services. This non-personally-identifiable information may be shared with third-parties to provide more relevant services and advertisements to members. http://collect.myspace.com/misc/privacy.html
  21. 21. http://www.wired.com/techbiz/media/news/2006/03/70501
  22. 22. http://news.bbc.co.uk/2/hi/business/6305957.stm
  23. 23. <http://www.yaadz.com/>
  24. 24. http://www.amazon.com/gp/cdp/member-reviews/AFVQZQ8PW0L/ref=cm_pdp_about_see_review/ 104-3003194-7485555?ie=UTF8&sort%5Fby=MostRecentReview
  25. 25. http://www.amazon.com/gp/cdp/member-reviews/AFVQZQ8PW0L/ref=cm_pdp_about_see_review/ 104-3003194-7485555?ie=UTF8&sort%5Fby=MostRecentReview
  26. 26. Facebook Profiles Favorite music, books, movies, address (home town), phone number, email, clubs, jobs, educational history, birth date, sexual orientation, interests, daily schedules, relation to friends, pictures
  27. 27. Property and Privacy in Facebook By posting User Content to any part of the Site, you automatically grant ... to the Company an irrevocable, fully paid, worldwide license to use ... and distribute such User Content for any purpose Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services ... http://www.facebook.com/terms.php http://www.facebook.com/policy.php
  28. 28. Rupert Murdoch (FOX and FOX News right-wing propaganda media monopoly)
  29. 29. Fox Interactive and MySpace HQ
  30. 30. The Rights and Wrongs of Labor and the Core Sites of the Sociable Web The Amorality of the Sociable Web
  31. 31. http://www.roughtype.com/archives/2005/10/the_amorality_o.php
  32. 32. http://www.lessig.org/blog/archives/003570.shtml
  33. 33. Facebook & MySpace Mobile Mobile content-contribution will increase centralization of the web
  34. 34. Uganda
  35. 35. Which politics are we supporting by contributing to a particular platform?
  36. 36. “Communal Unshackling” Give net publics control over their content Transparency (privacy, property, ownership) Really share the created monetary value
  37. 37. Thanks.
  38. 38. We are outsourcing our memory Kevin Kelly says, "What will most surprise us is how dependent we will be on what the Machine knows - about us and about what we want to know. Trebor Scholz. We already find it easier to Google something a second or third time rather than remember it ourselves." Institute for Distributed Creativity "The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy." trebor@thing.net <http://wired.com/wired/archive/13.08/tech.html> http://collectivate.net/journalisms
  39. 39. We are outsourcing our memory Kevin Kelly says, "What will most surprise us is how dependent we will be on what the Machine knows - about us and about what we want to know. We already find it easier to Google something a second or third time rather than remember it ourselves." "The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy." <http://wired.com/wired/archive/13.08/tech.html>

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