Five Guys Business Analysis
Five Guys is a fast casual restaurant chain that originated in Arlington, Virginia[–>0] within the Washington Metropolitan Area[
–>1]. The chain sells
mainly hamburgers[–>2], hot dogs[–>3] and French Fries[–>4]. Five Guys enterprises has grown from a single family owned restaurant to a franchise
with 450 locations in thirty states. Five Guys opened its doors to Arlington, Virginia in 1986. The restaurant was started by four brothers who were
given the choice to start a business or go to college by their parents. The burger and fry shop drew in a 'cult–like' clientele base which demanded the
opening of four additional locations in the Metro D.C. area between 1986 and 2001.
At that point, the family decided that they should expand ... Show more content on Helpwriting.net ...
Lawsuit, Mad Cow Disease, etcВ·Five Guys has very strict rules on how the burgers should be prepared, leaves no room for change|
It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise
and everyone should be comparing pros and cons.
If we look at the fast food industry today there is room for success. Based on RNCOS' new US Fast Food Market Outlook 2010, fast food industry
growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the
$170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious.
People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.
Five Guys is one of the fast food franchise industries that is growing rapidly. Within five years, they've opened over 300 restaurants. The basic fees
and costs are also more economical than many other competitors. Their franchise fee is $25,000 where as $45,000 for McDonald's and $50,000 for
Burger
... Get more on HelpWriting.net ...

The Pestle Analysis Of Subway
4.3PESTLE Analysis
PoliticalSingapore's political is orderly and stable. It is also the top 3 in the world free from corruptions. It is also cited from sources that Singapore
is the world's easiest place to do business and also the best business environment in Asia Pacific and the world.
EconomicSingapore's economic factors is developing at a fast pace as a vibrantly free market economy. Singapore's per capita income is the highest in
ASEAN and are also encouraging new entrepreneurs and franchises to set up their bases here.
SocialSingaporeans tends to have a busier life style as compared to others and thus they're opting for healthy yet fast food. Healthy living are rising as a
trend.
TechnologicalSingapore is a technological advanced country with SUBWAY implementing... Show more content on Helpwriting.net ...
In the US, Mcdonalds is having 3 times the amount of sales than Subway despite having lesser outlets.
In terms of IT, other competitors are adopting much more technological strategies. For example, Mcdonalds have their own self service ordering
kiosk and also valued added self service customise your own burger kiosk. KFC and PizzaHut have their own website ordering delivering and a mobile
application. Having only the VisapayWave might not be attract to capture some customers over.
7Recommendations
I would strongly recommend SUBWAY to adopt more technological strategies to attract a bigger group of customers. SUBWAY could also come
out with more menus with more varieties. SUBWAY could implement a self ordering and a self payment kiosks and placed them near to a small
counter that specifically targets at the collection of subs for self ordering and payment only. SUBWAY Singapore could also have this little mobile
application/ website that allows customers to pre order their subs and paying online before going to their nearest subway to collect it/ arrange a
delivery for

Mcdonalds vs Burger King
In 1940, McDonald's was first opened in San Bernardino, California by two men, Dick and Mac McDonald. At first, it was called McDonald's
Bar–B–Que. In 1948, the restaurant was shut down for three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers,
soft drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they changed their menu and stop serving
Bar–b–Que.
In 1954, Burger King was first opened by Keith Kramer and his wife. It was first named Insta Burger King, because they used an insta broiler. Since it
was failing in 1959, James McLamore and David R. Edgerton purchased it and changed its name to Burger King. The duo ran the company as an
independent entity ... Show more content on Helpwriting.net ...
But the ones Burger King's has are not as crispy and the ones McDonalds has. They say they are all white meat but I beg to differ. If it is all white
meat then it is the bone to. I must say that the new chicken tenders at Burger king are much better than the old one I would still rather have the ones
from McDonalds then from Burger king. McDonalds has chicken select and Burger King has just came out with chicken strips. Everything right
down to the size count and the sauces to go with it. One thing that Burger King is starting new is that they are trying to introduce all fresh items on
its menu. They are using new fresh cut lettuces, onions, salads, and trying to become a healthier restaurant. Something new that McDonalds is trying
is in their kid's meals they are giving a smaller fry and also giving the kids apple slices. Burger King has yet to jump on this concept, but I'm sure it
is not too far behind. So as you can see right down to the mascot Burger King is trying to keep up with everything that McDonalds does.
The fast food business is a multi–billion dollar industry. The two businesses running in the lead is McDonald's and Burger King. McDonalds is still
the leader of the pack with Burger King not too far behind. The two fast food businesses are in close competition with each other. And have sales
above all the rest. There are McDonald's and Burger King corporate

Case Study : Integrated Business Operations Essay
Question 1.1
Integrated business operations; This is the business in which a franchisee can sell his/her business to franchise according to his/her wish.It is a master
franshise. or A term used to define a company that combines two or more operations or divisions and operates as a single business unit. This
collaborative method of conducting business offers cost savings and increases efficiency.
Example ; Revlon is an American brand but they have there many franchise in new Zealand also.
Read more: http://www.businessdictionary.com/definition/integrated–operations.html#ixzz3XpBSSDSl
Single product or service operations; In this franchiser can establish his/her business at new place. At that place where they don't have much experience.
Example; To Establish the Revlon in New Zealand
Manufacturing and wholesale; Where the franchisee under license manufactures and distributes the franchisor 's product (eg. Soft drink bottling
arrangements).
Manufacturing and retail; Where the retailer as franchisee sells the franchisor 's product directly to the public. (eg. New motor vehicle dealerships).
Wholesale and retail; Where the retailer as franchisee purchases products for retail sale from a franchisor wholesaler (frequently a cooperative of the
franchisee retailers who have formed a wholesaling company through which they are contractually obliged to purchase. eg. Hardware and automotive
product stores).
Retail product; Retail product is that which is supplied by the

Burger King Case Study
In the Fast Food Industry research task, I did an extensive comparative study on McDonalds and Burger King. Paying special attention to Marketing
and Social Responsibility areas, I then came to a conclusion of which Fast Food franchise is more successful and made recommendations for the
"unsuccessful" company on how they can improve on their current business model.
Burger King was found in 1953 and named InstaBurger King. Its Head office is based in America, Florida and is a chain of hamburgerfast food
restaurant. InstaBurger King had financial difficulties in 1954, David Edgerton and James McLamore bought the company and renamed it "Burger
King".
When "Burger King" originally opened in 1953, the menu consisted of basic hamburgers, French fries, soft drinks, milkshakes, and desserts. When it
was bought and renamed in 1954, Burger King's new owners introduced the Whopper sandwich in 1957 to expand the menu. It was a way of
differentiating Burger King from other burger fast food restaurants at the time. Since the change the Whopper has become the focus of its advertising.
The company then started to name its new kiosk–style restaurants Whopper Bars. Burger King seeks to satisfy their customers and to maximize their
profits. Burger King turns over 11,000 branches today and started off with only 1 store in Miami, Florida.
McDonalds opened in 1955. They view themselves as a franchisor and believe that franchising is important to delivering customer experiences and
gaining

Overcoming Internal Barriers
Burger King – Are They The True Leader of the Fast Food Industry?
Barriers to success exist for every company regardless of how big or small they are. How a company strategizes for and responds to these barriers will
determine the positioning of the company within the industry and its overall existence.
To indentify potential barriers, a company must first formulate its key strategies for growth. A company can then examine itself internally and
externally to identify barriers that may inhibit the realization of these key goals. For example, a company must be aware of their competition's
strengths and weaknesses as well as their strategic visions. Seemingly, the company and competition have the same target audience so it's... Show more
content on Helpwriting.net ...
Prior to going private, Burger King rebuked the industry trend to focus on healthier alternatives and relied on servicing their long–term customers who
preferred larger and generally unhealthy portions. Trying to satisfy their current customers who were actually dwindling in size at the same time the
economic downturn happened, exposed how the lack of planning negatively affected financial performance by posting weaker than expected financial
results during the second half of 2009.
Before Mr. Hees assumed the leadership role at Burger King, the company experienced a decline in same store sales of 4.6% at the end of 2009.
Consumer eating habits changed considerably during this time and it seemed as Burger King had no sustainable plan for future growth. Mr. Hees
brought a new vision to Burger King and a willingness to try new things to meet the changing demands and expectations of the fast food customers.
Burger King experimented with smoothies and salads and even considered a home delivery program. In 2012, while revenue declined by $300 million,
same store sales increased at 3.2% which is a strong indication of customers returning.
Under the new ownership of 3G Capital, Burger King has clearly identified its barriers and successfully overcome them. In my opinion, Burger King
was misguided in not embracing the healthier lifestyle movement sooner and failed to focus on future

The Opmentual Analysis Of Burger King : Language And...
This Burger King advertisement, was released in Singapore in 2009 and has seen an array of scrutiny since its original release. The ad uses language
and photo placement to insinuate certain sexual acts, that many found offensive. Therefore, customers, journalists, and even the woman featured within
the advertisement, have given backlash to the major fast food chain in response to their rather scandalous ad. The photo featured within the ad was
purchased from a third party stock photo company. Within this specific shoot the woman was asked to portray a variety of emotions. When the
advertisement,was released and she was never informed that her photo would be used in such an inappropriate advertisement. The woman was so
upset that she called for a boycott of Burger King until the ad was pulled.
Nevertheless, Burger King released a statement in response saying, "Respect for customers and employees is a top priority at Burger King restaurants
around the world. This advert was created by an independent franchise in Singapore in conjunction with a local promotional offer. This ad was not
released in any other markets.". To many this ad was incredibly disrespectful to not only the woman pictured, but to women as a whole. As a gender as
a whole, women are consistently used as sexual objects to sell anything and everything.
Conversely, some praised Burger King for their "edginess", as said by Scott Purvis, president of Gallup & Robinson, a marketing and advertising
research firm

A Brief Note On The Fast Food Industry Essay
2.3Fast food sector
The commercial activity has a great importance in MГ©xico, independently of the different categories on the market, especially in the fast food sector,
since the remarkable growth in the sector sales has been accelerated, as well as the amount of companies where this sort of products are promoted and
commercialized.
The fast food market is constituted by the companies, as well as small ones or transnational, dedicated to the manufacturing of food consumption
products; in that manner, since the 90s a turning point in public politics is marked, with the signing and implementation of the North American Free
Trade Agreement (TLCAN by its acronym in Spanish) a process begins that allowed that transnational companies, including a diversity of franchises,
were inserted in the service sector dynamic. Burger King, as the rest of franchises installed in MГ©xico and the State of Sonora, is a chain of
restaurants specialized in hamburgers. These types of franchises are characterized for its excellent service and quality in its products, which are
provided by this food chains worldwide recognized.
Fast food restaurants offer the opportunity of ordering in the facilities or in a drive–thru, presenting an alternative of selection according to customers'
preferences. Is well known that these companies invest great sums of money and time in the development and application of new services, products,
techniques and equipment used or will be used in the future. The Burger

Insta-Burger King
The King rules one whooper of the fast food empire. They operates one of the world largest hamburger chain with more than 13000 outlets in USA
and in more than 100 countries. he company began in 1953 as Insta–Burger King, a Jacksonville Florida–based restaurant chain. After Insta–Burger
King ran into financial difficulties in 1954, its two Miami–based franchisees, David Edgerton and James McLamore, purchased the company and
renamed it Burger King. In addition to its popular Whopper sandwich the chain offers a range of burgers, chicken sandwiches, salads and breakfast
items along with beverages, desserts, and side dishes. Many of the eateries are stand–alone locations offering dine–in seating and drive–through
services. The chain also includes ... Show more content on Helpwriting.net ...
Burger king positioned their market as high quality, great tasting and affordable food. Burger king offers more variety than McDonalds.
4P's of Marketing Mix
Product
As a fast food hamburger restaurant (FFHR) chain, Burger King serves, hamburgers, cheeseburgers as well as Fries, Salads, Hash browns, Onion
rings, Coffee, Juice, Shakes, cookies and pies.
Burger King sets itself apart from competition with its "have it your way" theme which allows individualize each orders with various options including
fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion.
Burger King has signed a licensing deal with ConAgra Foods Lamb Weston which will result in offering a retail line of microwaveable Burger King
Brand French fries at select retailers in the United States, including Wal–Mart.
Price
Burger King recently joined McDonalds in offering a $1 double cheese burger.
Some of its franchises claimed that reducing price will hit their profits.
Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer

Burger King: Selling Whoppers in Japan
This particular case is about the implementation of the popular fast–food chain, Burger King, into the Japanese market. Despite its' strong market
position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger
King's current situation and problems and suggest alternatives. The situation at hand is Burger King's downfalls within the competitive Japanese market.
Burger King faces tremendous competition. McDonald's controls half of the entire fast–food market in Japan having 2,000 outlets and generating $2.5
billion in sales. KFC has 1,040 stores making it number two in the fast–food market. The most effective way to analyze Burger King's situation is ...
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There was a lack of consistency in terms of marketing and long–term strategies for success. Ultimately, Burger King failed in defining its own company
culture. This weakness incurs another weakness: the development of weak relationships between the company and franchisors.
Second, Burger King presents some weaknesses in the financial field. Burger King's revenues have fluctuated since the economic recession. Noting
important figures in 2010, revenues declined to $2.5 billion, a 1.4% drop from 2009. Those past performances are lower than others as we can see in
this chart provided by Capital IQ:
Even if Burger King covers a large number of countries all around the world, the international brand depends heavily on the United States' market
which represents 60% of its sell points and about 68% of its revenues. Even though America is great for Burger King's market success, that dependence
can represent problems if the brand undergoes a local recession, social claims or regulation changes. The international franchises are also dependent on
a few distributors. Both dependencies create weaknesses and increase risk of disruption in Burger King's supply and distribution network.
Burger King's main weakness regarding the Japanese market is facing all of its international brand competitors. Focusing specifically on the
competition between McDonald's and Burger King, we see that it was very intense with real "price

What Are The Competitors Of Mcdonalds
Competitors of McDonalds
The main competitors of McDonalds are Burger King and KFC as they are both fast–food restaurants and they are famous worldwide.
McDonalds have a strategy to beat their customers by using billboards that mock their competitors. Such as if you look below, you can see that
McDonalds is mocking Burger King by saying that 4 bucks for an espresso is dumb and that customers should come to McDonalds to buy espresso.
They also talk to the children's that come to buy food there, therefore customers like their interactions with the children so McDonalds interact a lot
more with their customers than their competitors.
They make tough decisions more often than their customers such as recently they brought in the MacAfee. This was a tough decision as it cost a lot
of money and if customers didn't use the MacAfee, then they would have lost a lot of money. So they are able to take the risks of making big decisions
that's why they do better than their competition.
They also innovate better than anyone else in the fast–food industry such as, the foods they invent a lot more foods than any other businesses.
McDonalds innovated McGriddle back in 2003 and it became a major success, at first no one was interested then after they tasted the food, they started
loving it. Therefore they innovate more than any other business.
McDonalds are always first at everything, they were one of the first to enter the fast food industry and also they were the first one to bring in

Mcdonald's Fast Food Case Study
Almost everyone has eaten at a McDonald's location and roughly 1 out of every 10 people has worked at this fast food chain at some point in their
lives. I belong to both these groups and I have also heard much of this restaurant from business school. The corporation has a few simple goals that are
versatile in different environments and cultures. "McDonald's main aims are to serve good food in a friendly and fun environment, to be a socially
responsible company, and to provide good returns to its shareholders." (McDonald's). These are the principles that guide MCD both domestically and
globally. The first objective of serving good food in a friendly and fun environment is relative. I used to work at a McDonald's franchise that was not
owned by corporate. Our restaurant did not have a play area like one would expect to see at McDonald's and many other chains. We still had happy
meals that came with cheap toys but that was about as fun as it got for our customers. It was a somewhat fun environment for the employees. Often,
my coworkers and I would show up so stoned that we were proud just to be functional. Our managers would laugh at us and there were never
repercussions for any of our actions. At least one person often had inappropriate music playing loud enough for customers to hear. One of our
managers would show up drunk from time to time on her off days. I do not agree that the food is good. McDonald's is considered to have some of the
lowest quality burgers

Case Analysis: Quick Is A Hamburger Fast Food Restaurant...
1.Presentation of the Company:
Quick is a hamburger fast food restaurant chain created by FranГ§ois Vaxelaire in Belgium in 1968, making it the first one to be introduced in Europe.
It was then established in France in 1980. With sales worth over1.029 billion euro in 2014, Quick is now considered the main competitor of
McDonald's in France. The company represents 495 restaurants operating under the brand in 6 territories including France, Belgium, Luxemburg,
RГ©union, New Caledonia and Martinique, with 75% of the Quick restaurants operating as a franchise. The fast food restaurant employs over 19.000
people worldwide, and it is very proud of being loyal to its strong values that are shared by the employees throughout Quick. These values incorporate
simplicity, generosity and enthusiasm.
The Brand has changed their slogan 14 times over the past 45 years, varying all the way from "Quick, the restaurant of freedom" (1971), to "The best
for you, every day" (2011), and to "A taste of legend", being the one on at the present.
2.Problem Identification: Cause and Effect
We have noticed... Show more content on Helpwriting.net ...
This is a very costly process, in an acquisition that has to be fulfilled in as little time as possible. Moreover, it has been announced that Burger King
France is rebranding Quick, but it is extremely difficult to find any further information on the purchase.
How the company reacted
Even though the rebranding is not completely fulfilled yet, the lack of transparency arises many questions not only to customers and employee, but
surely to all of the stakeholders of both, Burger Kind France and especially Quick. The fact that Quick showed little to no reaction at all might be
concerning especially for employees, who must be unsure about the future of their careers.
3.Managerial

Intellectual Property: Burger King In Florida
Intellectual Property
Student Name
Professor Name
Date
Intellectual Property
Burger King
In Florida, there is a national trademark over the name "Burger King" of an organization, Burger King; while over the same term, the Hootses had an
Illinois (state–level) trademark. The court chose that the federal trademark trumped the state one, and along these lines, the Hootses could not keep
Burger King from entering the country. Be that as it may, the Florida burger intrusion could not take up the entire country. The court also decided that,
for a 20–mile range around Mattoon, the Hootses actual use of the trademark was not to be meddled with, and Burger King, therefore, barred from
opening any franchises inside that area.
A federal lawsuit is prompted by a brand dispute including the proprietors of the identically named Burger King, whose outcome considered to the
extent of the law of Lanham trademark and demonstration in the U.S.; while an existing trademark held in South Australia by the same name shop
forced the business for changing the name in Australia. From different suits, legal judgments have set legitimately binding law points of reference
regarding ethical business practices, the franchise agreements' constraints, long–arm statutes; these choices' noteworthy portion have categorized
general dealings of business that keeps on shaping the entire market (Nordemann, 2014). ... Show more content on Helpwriting.net ...
Lee
The Supreme Court, in this case, inspected two provisions of the inter partes survey, a procedure made for giving a cost–effective substitute to a
lawsuit for determining particular difficulties to the validity of the

Burger King
Since the 1950's, Burger King has been offering its famous flame–broiled fast food burgers throughout the United States and, eventually, the world.
Burger King, also known by the initials B.K., has evolved from a small Florida–based hamburger chain to one of the most well–known and recognizable
fast food franchises on earth.
The first Burger King restaurant opened in Jacksonville, Florida under the name Insta–Burger King in 1953. In 1954, the Burger King Corporation was
founded by Miami–based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967,
it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King ... Show more content
on Helpwriting.net ...
The company is able to grow while minimizing large capital expenditure, meanwhile it collects fees and royalties from each franchise added.
Weaknesses:
Vulnerability to Labor and Regulatory Influences
Although the company operates in many international venues, the majority of restaurants are in the United States. This concentration of operations in
one geographic area increases company's exposure to local factors such as labor strikes and the influence of regulatory changes.
Reliance on so–called "Super Customers"
There is some indication that Burger King may have been slow to transition to leaner and healthier restaurant fare in favor of pleasing its long term
customers who are fans of the big larger portion sandwiches.
Opportunities:
New Breakfast Food Initiative
Burger King is seeking to overhaul its breakfast menu and will add Starbucks Corp.'s Seattle's Best Coffee to all its U.S. restaurants. It has introduced
earlier restaurant opening times in its United Kingdom locations.
New Healthier Menu Items
Burger King sponsoring its biggest new product launch in years by introducing the Tendercrisp, Premium Chicken Burger and accompanying the
launch with a marketing campaign called "cheat on beef".
National Urban Community Marketing Initiative
Burger King is seeking to strengthen its standing in the African American Community through its new "next best move" promotion which includes a
well publicized tour

Privacy : The Legal, Legitimate Government Of A State And...
There is a myriad of systems of government de jure across the globe, that is, "the legal, legitimate government of a state and is so recognized by other
states" (USLegal, 2001). Governments are different, equally, laws from country to country; legislators in diverse countries have diverse written laws.
Consequently, privacy doctrines are generally dissimilar: "what it is, how it should be protected, and how much it should be respected by law
enforcement personnel" (UMUC, n.d.). In the United States (U.S.), laws regarding privacy are plentiful: we have hundreds of laws with regard to
privacy: Criminal laws, privacy tort laws, regulations, policies, federal statutes, etc. Similarly, each state has its own laws, regulations, and ... Show
more content on Helpwriting.net ...
Likewise, guarding that personal information is rapidly gaining increasing significance. There is a need for the establishment and implementation of
information privacy laws and standards to protect, such as social security numbers, home addresses, and health records. Fast food restaurants collect
such privacy information in order to learn about their customer's behaviors, for example, who orders what menu items, at what times of day, and from
what particular franchise location. Likewise, when creating marketing strategies, these restaurants are able to better target customers with ads and
commercials that better wet appetites. On the surface, this may seem legitimate, but weighty issues such as consent to acquiring this personal
information cannot be implied by circumstances rather than giving an individual the freedom of choosing to consent.
McDonald's, Burger King, and Wendy's International McDonald's. Ray Kroc proposed an idea to two self–service restaurant owner brothers, Dick and
Mac MacDonald, in San Bernardino, California (Hess, 1986). He later devised "The McDonald's System, Inc.," (The Ray Kroc Story, n.d.) a plan to
open McDonald's restaurants across the United States celebrated for their making food that was "of consistently high quality and uniform methods of
preparation" (The Ray Kroc Story, n.d.) quickly available to their customers. His train of thought was to have ordinary people and merchants buy into
the business by

Fast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often
necessary to grab food on the go because there just isn't enough time to cook at home. This is the main reason behind the tremendous success of fast
food giants such as McDonalds and Burger King. McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving
around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated
by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. ...
In the Article "Best Tasting Fries, Aaron Francis explained that "McDonald's fries are the best tasting fries that he has tasted in a long time"
(9).On the other hand Burger Kings food taste horrible, the fries is salty and saggy, the burgers are huge and sloppy with a lot of calories which is
unhealthy. In the Article "Horrible Fast Food, Edwin Michaels explained that "Burger Kings food is atrocious" (4).So it is very obvious that
McDonalds is the best of the two. In this economy it is very important for people to spend their hard working money on food with reasonable
prices. McDonalds is one of the most reasonable priced fast food restaurants in the nation. It is quite affordable and has many different food items
to choose from. The food that is sold for the price of a dollar on their famous dollar menu is amazing. In the Article "Hard Times, Randy Baldwin
explains that "McDonalds is a life saver when it comes to prices on their menus"(7).Burger King However has larger prices for many of the same items
so no wonder people prefer McDonald's more. The burgers on their menus are very expensive and the average meal ranges from $5 and up while
McDonald ranges from $3 and up. In the Article "Expenses, Michelle Gillis explains that "She will no longer purchase from Burger King because
their prices are too high"(2).Different people from all walks of life has different types of price ranges so it depends on someone's assets

Differences Between Mcdonalds And Burger King
Comparative study
Product
Similarities: McDonalds and Burger King both specialise there products in hamburger forms. They are both recognised for their type of meat used
which are mainly beef and chicken. Both of their menus accommodate children which also includes a toy, as this will attract children to eat there more
often. Their menus are similar since they both do milkshakes, nuggets etc. Both franchises include share boxes meals which supports about 4 people,
depending on the available options.
Differences: The packaging from the McDonalds is better as customers can have it later because the burger is protected by means of cardboard
whereas Burger Kings' packaging is rather messy and not as convenient to be kept for eating later as ... Show more content on Helpwriting.net ...
McDonalds and Burger Kings promote products with the same intention of attracting more customers and having a good communication system. They
both use the same tactics in promotional mix which are Advertising, Sales promotions, Public relations, Direct selling.
Differences: McDonalds has an ambassador program called Moms' Quality Correspondents (this is a link) which promotes healthy eating options
available as well as reassures customers about the food quality. Burger King promotes dedication to their commitments for their customers, food and
environment however they do not substantiate their commitments with examples in comparison to McDonalds, as we can see evidence in nutrition is
crucial to consumers. Everybody is health conscious when it comes to eating franchise food, people would not want to consume a product that will
have a negative impact on their health. McDonalds uses different forms of communications to customers it ranges from TV, radio, print media and
online media for its advertisements however in the survey the manager of McDonalds feels that television is the most effective way of advertising
their products. Burger King advertises on TV, online and print media, Burger King offers sales promotions in forms of coupons through Burger King
mobile app and website. McDonalds public relations activities reinforces the business to the target market by means of

Compare And Contrast Burger King And Mcdonalds
Introduction
When you think of a fast–food restaurant typically the first restaurants that come's to mind are McDonald's and Burger King. They are both highly
established global brands are one of the leading fast food brands in the world. These international lead markets have found ways to meet their
customer's expectation for years making them the most highly known fast–food chain in the world. Thus, this report will critically analyze and
compare two global corporations in the tourism industry. It will be divided into four sections. I will first outline the background history of both global
corporations. Secondly, I'll be comparing and evaluating both companies' efforts to make operationsmanagement and supply chains more sustainable, as
well as highlighting their strength and weakness. Finally, I'll be providing suggestions for additional initiatives for each company for future benefits.
Companies Overview
McDonald's is known as one of the largest global fast food chains in the America and the largest restaurant company in the world (p.5 SWOT). It was
founded in 1954 by Ray Kroc in California (McDonald's 2017 ). They have about 36,899 local restaurants that serve about 50 million people in more
100 countries every day (SWOT Analysis 2017, 5). Recently, McDonald's has been ranked as the top 20 brands in the 100 most powerful companies
(SWOT Analysis 2017, 5). Their strong brand portfolio has allowed them to sustain themselves as the number one in the fast food chain

Book Report On Burger King Essay
Preface information on Burger King:
The origins of what is now the international fast food corporation Burger King, began in 1953 in Jacksonville Florida as Insta–Burger King. Inspired
by the recent success of the McDonalds Corporation, Founders/Owners Matthew Burns and Keith Kramer searched for their own gimmick to kick start
their business. They found that Gimmick in two pieces of machines called "Insta–Broilers". The Machines were the cornerstone of the original few
stores, and where required in all stores to broil Burgers. After a year of slow business, the company was sold to Miami, Florida franchisees David
Edgerton and James Mclamore in 1954. Their first issue of business was to change the company name to simply Burger King. Then the two began a
complete corporate restructure of the company, eventually expanding the company to 250 locations nationwide over an 8 year tenure. Burger King
was then sold to Pillsbury Company 1967. In 1978 Burger King made an attempt to revamp the company's structure, by hiring former McDonalds
executive Donald Smith. Smith purposed that the company make many changes including, revamped menus, updated franchise agreements, and
changing the look and logo to look more modern. The Company was sold three more times after poor performance next to its top competitor,
McDonalds. The third time it was sold to investors led by TPG Capital for $1.5 billion in 2002. TPG then took the company public in 2005, where it
was initially publically

Swot Of Burger King
SWOT ANALYSIS
Introduction:
SWOT Analysis is a useful technique for a company to understand its Strengths and Weaknesses, and for identifying both the Opportunities available to
the company and the Threats it faces. The reason SWOT is particularly powerful is that, with a little thought, it can uncover opportunities that can be
easily exploited and by understanding the weaknesses one can eliminate threats to the firm. More than this, by looking at the competitors of the firms
using the SWOT framework, one can start devising strategies that could help the firm distinguish themselves and successfully compete in the market.
Following are the four pillars of SWOT analysis:
Strengths: characteristics of the company that give it an advantage ... Show more content on Helpwriting.net ...
Burger King is second to McDonalds and other restaurants in competition are fighting for market share by increasing number of stores and increasingly
healthy food choices at their restaurants.
Cultural differnces and religious beliefs in India influence the mass to a great extent so the main products like the whooper which is made of beef will
not sell here which can cause great loss.
Complex tax structure and changing government policies make it tough for new entrants to prosper.
SWOT ANALYSIS FOR MCDONALDS IN INDIA:
Helpful for McdonaldsHarmful for mcdonalds
Internal FactorsStrengths:
Flexibilty and innovation in products.
Excellent supply chain management.
Affordable Prices.
Centralized customers support service. Weakness:
Limited menu.
Inefficiency in home delivery.
Harmful packaging material leading to global warming.
It has not yet accomplish going on the trend of organic food.
External FactorsOpportunities

Expansion as India is a huge market.
Improved home delivery.
Environmentally friendly packing.
Growth in the fast food industry.Threats:
Changing customer preferences.
Religious and political confrontation.
Competition from local food

Mission Statement: Burger King: Business And Management
Business and Management
Burger King Burger king is a world–wide known fast food restaurant. Everyone has visited Burger King at least once in their lives. It was founded in
1954 in Miami by David Edgerton and James McLamore. Obviously it is served globally and the revenue is 4.05 billion. The company's mission
statement is as follows, "offer reasonably priced quality food, served quickly, in attractive, clean surroundings." Burger King's mains aims is to be the
top market leader in the fast food industry. There are other very tough competitors out there in the market such as McDonalds. McDonalds currently
holds the top position and therefore Burger King aims to be the franchise that will take over McDonald and allow the franchise to grow literally ... Show
more content on Helpwriting.net ...
Paintball is the next big thing in the sporting industry. Paintball is up more than 84% to 9.4 million U.S. players within the past five years
according to the National Sporting Goods Association. The main aim of this business is to expand worldwide. This will give Outlaw paintball the
chance to dominate the paintball business. The objectives of this business is to provide consumers with paintball equipment and gear. Also, to have
limited edition stocks that will attract new customers. It is also a unique business that will definitely shake up the definition of sports in the
upcoming years. This will be different from all the ordinary other Paintball services around the world, it will have unique features that have never
been seen. The prices will be cheaper in order to attract more customers and the location for this business will be set in the perfect places. This will
definitely give a chance for their company to shine and be different from all the other companies. Mission statement of this company would be as
follows "We attempt on keeping our customers satisfied and entertained at all times with an affordable price for the products. We will be dedicating
our time to expand worldwide for the upcoming

Mcdonalds Case Study
McDonald's Case Study
G. Scott Truman
MGMT 1451 Capstone: Business Management
March 22, 2011
Introduction In 1955, Ray Kroc founded the McDonald's Corporation after partnering with Richard and Maurice McDonald to franchise a small
restaurant that sells burgers, french fries, and beverages (Dess–Lumpkin–Eisner, 2009). Kroc bought out the McDonald brothers in 1961 for 2.7
million dollars and began a campaign to open McDonald's restaurants around the nation and ultimately around the world (Dess, et al., 2009).
McDonald's has grown to become the largest restaurant chain in the world (Dess, et al., 2009). It all started with a vision by a milkshake machine
salesman from Oak Park, Illinois (Dess, et al., 2009). He envisioned a ... Show more content on Helpwriting.net ...
Competition was at an all–time high between McDonalds and the other big players in the fast food industry – Burger King, Wendy's, and Taco Bell
(Dess, et al., 2009). McDonalds, it seemed, was also competing against itself (Benvenuti, et al., 2003). McDonald's growth coupled with a proper lack
of over site put newly franchised restaurants in the position of competing against more established ones in close proximity and cutting into their profit
margins (Benvenuti, et al., 2003). Price wars with Burger King started to cut into the bottom lines of the franchisees, causing tension between them and
Corporate McDonalds (Dess, et al., 2009).
Financial Ratio Analysis
Current Ratio This ratio measures a company's ability to use its assets to pay off its liabilities. It is a measure of short term liquidity and is calculated
by dividing the current assets by the current liabilities (Dess, et al., 2009).
200820072006
3,517,600 = 1.393,581,900 = .802,136,400 = .71
2,537,9004,498,5003,008,100
In 2008, McDonald's has it total liabilities covered. They have $1.39 in current assets for every dollar of current liabilities. In 2006 and 2007 this is
not the case. Their liabilities were greater than their assets indicating their net working capital was negative.

Profit Margin This ratio measures how much profit is generated by every dollar of

Factors Affecting The Business Environment
Business Environment There are many factors that need to be taken in account when opening a business. One very impactful factor is the economy. In
a strong economy, disposable income is high and unemployment is low. As a result, consumers confidence during this time prompts them to purchase
both essential and nonessential goods and services. Though during an economic slowdown, consumers become a lot more concerned about their
expenditures and their job stability, this in turn leads to decreased revenue for businesses. Population also influences the total income for a business. In
a place where the population grows very slowly, an individual has to deal with the possibility of not attracting a lot of new customers and sticking with
their current market share. During this time it is very important to focus all efforts on customer service so the business does not lose current customers.
Slow economy and population are not the only factors that reduce total revenue, a high unemployment rate can also drastically impact your business.
Unemployment cuts down on a person 's wants, leading to decreased revenue for businesses. Another growing trend is eating healthy. Wendy's is
known for its delicious yet incredibly unhealthy hamburgers. In order to constantly attract new customers the management needs to add some more
healthier options. Currently, everyone is worried about their health and diet. During this time it is very hard for a fast food restaurant to stay on top of
sales.

Burger King: SWOT Analysis: Burger King
1. Introduction Customer service is the act of taking care and meeting the needs and desires of any customer by providing and delivering services of
high quality and assistance at professional level. We have many such organisations which are dedicated to their profession and providing their quality
services to their clientele. Taking the example of Burger King (BK) a multi–national chain of hamburger fast–food organisation with millions of
customers worldwide. Burger King was founded in 1954, is the world's second largest fast food hamburger chain. It is also known as the original Home
Of The Whopper. BK is committed to serve their products with premium ingredients, signature recipes, and family–friendly dining experience is what
has defined ... Show more content on Helpwriting.net ...
Home meal delivery 3. Full adaptation of its new practices 4. Changing customer habits and new customer groups 1. Saturated fast food markets in
the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations 5. Lawsuits against
McDonald's 2.3. Established Market Share Among Fast Food restaurant chains, Burger King is second largest company and it holds a 15% share
of the United States market. The company's profitability has also increased in recent years. Burger King is most recognise among the people and it
is due to its quality service and product ,the company is well known for its Whopper and it is known as the king of whopper. The company was
recently ranked 7th in brand awareness. 2.4. Superior Growth Plan Approximately 90% of Burger King Restaurants are owned and run by
independent owners , many of them belongs to family business that have been in business for decades. The company is able to grow while
minimizing large capital expenditure, meanwhile it collects fees and royalties from each franchise added. 3. Organisational trends in behaviour or
performance. The organisation is looking forward, try to change its trend like in daily menu, and will add Starbucks, costa to all its U.S

Burger King
Case Study: Burger King Beefs Up
By Janet Mosha
Burger King is the world's largest chain of flame–broiled fast food restaurants. Its core competency is its flame–broiled burgers; whereas other fast
food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame–broiled burgers with any options that a customer
might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers, fries, shakes, and sodas;
but they have chosen to expand to offering chicken, fish, salads etc. Although they offer these extra items, they have elected to stay true to their
original flame–broiled burgers and their chosen strategy is to focus on the whopper as their ... Show more content on Helpwriting.net ...
When people are in a center–like environment for example a mall then it is easier to pick whatever food is there rather than to look elsewhere and
return to hang out or shop; therefore Burger King would have an upper hand if it is one of the foods available.
Burger King is headquartered in Miami, because of its near proximity to Latin America. This strategic position has allowed Burger King to ensure its
presence in the Latin community. The South Americans who make a pit–stop in Miami in order to enter the United States are familiarize themselves
with the Burger King products, and Burger King is also able to test the products on indigenous Latin community, before expanding to the Latin
countries without the fear of undergoing rejection. This location in Miami has simplified their entry into the Latin countries and businesses seeking
franchises find it easier to work with them. Burger King has strengthened their global competitive position in the Latin countries, but we find that these
countries are not heavily populated; they should also try to expand to denser populations like those of China, India, Nigeria etc. this could prove to be
more profitable in the long run. Burger King can use the South American countries to understand how to expand appropriately in other

Burger King Marketing: Marketing Mix Of Burger King
Burger King Marketing mix
Price
Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the customers and sees to it that the customers feel
satisfied paying the price they are for the items so the prices range from easily accessible to, to high price range as it has a vast number of customers
from different income range. The prices are also determined by looking after the prices of its competitors.
п‚§Burger King recently joined McDonalds in offering a $1 double cheese burger.
п‚§Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer drink.
п‚§The company also will continue to sell its new premium burger, the Steakhouse XT, for $3.99 through... Show more content on Helpwriting.net ...
It then introduced items like "Whopper sandwich" to its menu. Burger king is very well known for its quarter pound hamburgers.
A special sandwich line and breakfast like was also introduced in 1979. At present the menu consists of grilled meals like whopper meals, mushroom
and Swiss meal, steakhouse meal, sides like fries, chicken tenders, mozzarella sticks, onion rings, salads, kid's meals, beverages and desserts.
Process
п‚§A Burger King strategy has focused the customer segment that spends the most money at its restaurants. These young men and women visit
fast–food burger chains on average almost 10 times per month.
п‚§The company has employed a combination of "loss leader" promotions" coupled with upsells of more expensive menu items, specifically
higher–margin French fries and soft drinks.
п‚§Recently Burger King has concentrated on adding restaurants and entering new strategic markets. They have added over 400 new restaurants in the
last three years.
п‚§The company seeks to further growth and popularity via its innovative marketing promotions such as the King television commercials.
Physical

McDonaldвЂ™s vs. Burger King Essay
Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald's and Burger King are the two biggest burger fast
food chains in the world. So let me ask you this, who has a better menu? Who's Cheaper? And which one is healthier? This debate will once and for all
come to an end, once all of these points have been met throughout my paper. McDonald's vs. Burger King has been a long running argument. You will
finally come to realize that McDonald's is the better choice for you. When you think of McDonald's or Burger King you probably think of the Big Mac
and the Whopper because they are their most famous sandwiches. "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed
... Show more content on Helpwriting.net ...
McDonald's and Burger King both offer kids meals, but McDonald's however has more appealing options. These options range from food and
drink items, to the packaging they come in. Many times McDonald's relates their toys to "the latest big movie or a popular television show"
(DePietro, 2010). This could vary depending on the restaurants location. Burger King has 11,100 locations worldwide where McDonald's has over
30,000 locations (Brantley, 2007). Because there are so many Burger King's and McDonald's around the world, the toys are sure to vary
depending on the most popular movie and television show out in that country. Although there is one thing that really separates these two kids'
meals from each other, and that's the price. A Burger King Kids meal can cost as high as $5.00 depending on your location. Whereas the
McDonald's happy meal will cost you up to $3.00. Cost is really one of the biggest differences between these two franchises. Aside from both
places offering the dollar menu, their overall pricing on other items, is very different. A McDonald's value meal can cost up to $4.00, whereas
Burger King's value meals can cost up to $6.00! Saving a few bucks by going to McDonald's sounds a lot better than spending unnecessary amounts
of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King's profit
dropped 10% in its second quarter, while McDonald's sales grew a solid

The Fast Food Industry Is A Multi Billion Dollar Industry
`The fast–food industry is a multi–billion dollar industry that has generated about 200 billion U.S. dollars just in 2013 alone. This industry employs
approximately four million people across the country with 83% of U.S. consumers dining at fast–food restaurants at least once a week. The word
"fast–food" made its addition to the Merriam–Webster dictionary during the early 1950's. The fast–food industry's (also known as Quick Service
Restaurants) modern system of fast–food franchising is said to have begun in the 1930's. These franchises focus on executing high–volume, low–cost,
and high–speed products. Many American fast–food companies are franchised in over 100 countries in today's society. There are numerous different
types of fast–food restaurants like on–premises restaurants; drive–thrus; take–out; and cafeterias/buffets. Due to the nature of the service, the food
tends to be preheated and/or precooked in–order to keep up with the busy lives of today's modern nomadic community. All the food is standardized
and shipped from a central distribution hub. Within the last decade, there has been an increased demand for better quality of food from fast–food
restaurants. Usually the food is highly processed with high fat content that is mass–produced to all franchises. This has been a huge issue for fast–food
companies to get a handle on because of the national initiative to control obesity in America. In response to the health movement across the U.S.,
fast–food companies

Sonic Drive-In Restaurant Essay examples
The fast–food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in
the fast–food industry will do their best to make the greater burger, and to make bigger and better fries.
Founded in 1953, Sonic has become the largest drive–in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream
was to own his own business. Sonic Drive–In keeps the 1950s alive through its chain of drive–in restaurants, each complete with speaker–based
ordering systems and carhop servers – some on roller skates. Sonics top competitors are McDonald's, Burger King, and Wendy's. McDonald's is the
leading competitor in the fast–food industry. ... Show more content on Helpwriting.net ...
Exhibit 2. Swot Analysis of Sonic: America's Drive–in
Opportunities: Strengths: Sonics financial performance has had a great growth in the economy. From 1992–2001, net sales increased annually by
27%,19%,25%,22%,21%,20%,17%,8%,and 18%. And on March 22, 2003, Sonic reported net income of $12.6 billion and revenue increased by 19%.
Another opportunity is Sonic is very product differentiated. Sonic is known for its unique made–to–order menu items. Sonic continues to support menu
innovations, such as its breakfast menu, Sonic Summer Nights, toaster sandwiches, extra–long cheese coneys, and frozen and fountain favorites.
Hamburgers are made to order and served in aluminum foil, preserving the heat and drinks are served in Styrofoam cups to preserve the cold.
Opportunities: Weakness: Human resources: There is a low employee rate because of the high turnover. The restaurant industry tends employ more
retirees than the younger generation. However, the industry could strengthen this weakness, by making the companies more attractive to the younger
generation.
Threats: Strengths: Sonic is operating in a fast–food industry that is dominated by large competitors, but through it all Sonic stays on top as the nations
largest drive– in chain.
Threats: Weakness: The rising popularity of dieting could be real threat to Sonic. Sonics competitors have low–carb menus and Sonic does not carry it

Burger King Case Study
The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta–Burger King. After visiting the McDonald brothers' original
store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns), who had purchased the
rights to two pieces of equipment called "Insta–machines", opened their first restaurants. Their production model was based on one of the machines
they had acquired, an oven called the "Insta–Broiler". This strategy proved to be so successful that they later required all of their franchises to use the
device. After the company faltered in 1959, it was purchased by its Miami, Florida, franchisees, James McLamore and David R. Edgerton. They
initiated a corporate restructuring of the chain, first renaming the company Burger King. They ran the company as an independent entity for eight years
(eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury Company in 1967.
Pillsbury's management tried several times to restructure Burger King during the late 1970s and the early 1980s. The most prominent change came in
1978 when Burger King hired McDonald's executive Donald N. Smith to help revamp the company. In a plan called "Operation Phoenix", Smith
restructured corporate business practices at all levels of the company. Changes included updated franchise agreements, a broader menu and new
standardized restaurant designs. Smith left Burger King for

Burger King
Since the 1950's, Burger King has been offering its famous flame–broiled fast food burgers throughout the United States and, eventually, the world.
Burger King, also known by the initials B.K., has evolved from a small Florida–based hamburger chain to one of the most well–known and
recognizable fast food franchises on earth.
The first Burger King restaurant opened in Jacksonville, Florida under the name Insta–Burger King in 1953. In 1954, the Burger King Corporation was
founded by Miami–based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967,
it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King ... Show more content
on Helpwriting.net ...
Burger King said on its Facebook page that the independent audit of land–clearing practices by Sinar Mas' palm oil unit SMART "...raised valid
concerns about some of the sustainability practices of Sinar Mas' palm oil production and its impact on the rainforest," reports AFP.
Burger King said it was looking for a new palm oil supplier for the 176 Burger King restaurants supplied by Sinar Mas, and would be notifying its
suppliers that it plans to discontinue the use of palm oil supplied by the company.
The audit also found that SMART had violated Indonesian law on forest management, and launched operations on almost 38,000 hectares (94,000
acres) of land on Borneo before mandatory environmental studies had been completed, reports AFP. The company also planted palm oil crops in
high–value deep peatland.
SMART said in a statement (PDF) on its website it wasdisappointed with Burger King's decision and that it had "...made mistakes, but these are not to
the extent that it has been made out to be," reports Reuters. SMART also said it had taken the necessary action to ensure that the mistakes would not be
repeated.
* Environmental impact
Macro environmental factors usually include inflation, unemployment, literacy, energy consumption, population, GDP growth etc. Almost all of the
Macro environmental factors affect businesses. I will explain it with some

Advantages Of Mcdonalds And Burger King
I have chosen McDonalds and Burger King as the competing fast food franchises in South African to base my task on. McDonalds The first
McDonalds was started by brothers Richard and Maurice McDonald, better known as Dick and Mac. The first McDonalds was opened in 1930 in
San Bernardino, California. In 1948, McDonald closed down their successful carhop, they were closed down to make McDonalds a self–service
operation. The lack of Jukebox, telephone and tables to sit at, this made McDonalds attract more families than teenagers. The most impressive aspect
of McD's was the quality that the food was created and the efficiency at which the employees worked at. Ray Kroc visited the restaurant in 1954 and
that that the McD's recipes was the ticket to... Show more content on Helpwriting.net ...
BK have paid close attention to the sectors where McD has been lacking in and their packaging of product leaves a long lasting impression on the
customers as it should, with their royalty themed design, everybody can feel the energy that BK puts off and that is what attracts customers. пѓ BK
offer great promotional benefits to their customers on occasion to make the customers feel that the customers are being appreciated. BK and their
kiddie's meal toys is another form of promotion because the toys will attract the children which will attract the whole family in return. Another good
promotional scheme that BK have introduced is the bottomless drinks that you receive when you dine within the restaurant, this gives the customers
more value for their money because you only pay for the drink once and can get it refilled for

When she was younger, she could remember having her choice to either eat at McDonald's or Burger King. 'At the time', she really did not pay much
attention to the menu prices or the nutritional value. Although McDonald's and Burger King are two of the largest fast–food franchises in the world,
they have dollar menus and different nutritional value. If she had a choice between the two popular fast–food restaurants which one would she choose?
Basing her decision on the restaurants' years of experience, what she could get on the dollar menu, and the different nutritional values. McDonald's and
Burger King were established in different years. McDonald's was established in 1955. McDonald's was introduced in San Bernardino California by ...
Additionally, McDonald's and Burger King both have a dollar menu with different selections of food for a dollar. One out of the two offers a
bigger sandwich for a dollar. Will she choose which restaurant she wants to spend her money on based on the size of the sandwich that she can get
for a dollar? Are will she make her choice based on the nutritional value of the food? When choosing a restaurant Americans' should take in
consideration what kind of food, they are putting in their mouth. Have you ever thought about the nutritional value of the popular menu items at
McDonald's and Burger King? They both offer a variety of popular menu selections that. McDonald's sells 560 million big macs' a year. Burger
king sells 700 million whoppers a year. Knowing these facts it is important to know the nutritional value of the food that many Americans' love to
eat. McDonald's and Burger King have different nutritional values on their popular sandwiches McDonald's is known for the Big Mac. The Big
Mac nutritional value is calories 540, fat 29g, sodium 1,040mg and protein 25g. The calories in a big mac are 28 percent of your recommended
daily value based on a 2,000 calorie a day diet. Another popular sandwich McDonald's offers is the Quarter Pounder. This is the nutritional value
without cheese is calories 417, fat 20g. sodium 730 mg, and protein 24g. The recommended daily value is 26 percent. Burger King is known for the
whopper. The whopper

Compare And Contrast Mcdonalds Vs Burger King
McDonald's vs Burger King
в”Ђ
Hudson Gooch
Deutsche Internationale Schule Johannesburg
Business Studies
Research Task
Index
Brief Background
McDonald's
McDonald's is an American fast food restaurant chain. It was founded in 1940 as a barbecue restaurant owned by Richard and Maurice McDonald, in
San Bernardino, California. The first McDonald's franchise using the arches logo opened in Phoenix, Arizona in 1953. Businessman Ray Kroc joined
the company as a franchise agent in 1955 and soon bought the chain from the McDonald brothers. Its headquarters are based in Oak Brook, Illinois.
Today, McDonald's is one of the world's largestfast food restaurant chains, serving 68 million customers each day ... Show more content on
Helpwriting.net ...
From these bar graphs we can see that the service is better and Burger King than McDonald's with the majority choosing 4 for Burger King and the
majority choosing 3 for McDonald's.
These pie charts show that the expected standards of these fast food companies is better kept at Burger King with only 11.8% not being satisfied.
These four pie charts show that there are many more McDonald's stores in South Africa than Burger King outlets due to the average time it would take
to drive to one and the number of stores that people know of.
These two bar graphs show that the value for money at Burger King is slightly higher than the value for money at McDonald's.
These pie charts show that Burger King almost always has enough stock to not run out while McDonald's often runs out of stock. These pie charts show
that McDonald's has a lot more advertising than Burger

Burger King History
Marketing Strategies of Burger King in Introductory Stage
. In 2008, Fortune magazine ranked Burger King Corp. among America 's 1,000 largest corporations and Ad Week named it one of the top three
industry–changing advertisers within the last three decades.
The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand, our company
has never been stronger. We 've got millions of customers, who we love to bits. And our Executive Team, along with each of our individual
employees, ensure our customers always receive exceptional, consistent service (as well as burgers, fries and drinks).
We 've been around awhile – over 50 years – but our success didn 't just happen ... Show more content on Helpwriting.net ...
A WHOPPER that isn 't flame–grilled. That 's completely wrong. Not telling people about how lovely BURGER KINGВ® is. That 's crazy. That 's why
our marketing spend covers regular TV adverts and promotions to build brand awareness and customer loyalty. And because we 're committed to
customer research, it means that we can respond positively and quickly to changing customer tastes and needs.
While we love to hear the "mmmmm 's" and "ahhhh 's" coming out of our restaurants, we like to get a little more info from our customers, so actively
encourage feedback to ensure you get the most from your franchise.
Burger King is the second largest fast food chain in the world, following behind the mighty McDonalds. Burger King was founded in a Miami,
Florida, suburb in 1954 by James McLamore and David Edgerton, following a visit to the original McDonalds in San Bernadino, California. Sensing
that Dick and Mac McDonald were on to something big, the partners created their own version of the fast food genre and named it Burger King.
Restaurant Franchises
Find business articles from leading publications and journals. www.allbusiness.com Restaurant Business Plan
Starting or running a restaurant? These practical tools can help. www.virtualrestaurant.com Quick Service Toronto
Quick Service Dining Toronto, ON. Recommendations & Special

An Investigation On Apples Tax Practices
Therefore, after immense speculation the EU opened an investigation on Apples tax practices in Ireland. After an extensive investigation the EU
issued a ruling that Apple must pay the Irish government up to 13 million Euros in back corporate taxes. Apple is appealing the EU ruling indicting
that they did not violate any laws and should not be forced to pay back taxes. However the most startling aspect of the case is that Ireland is actually
siding with Apple and going against the EU. On the flip side when you look at the intricacies of the situation Irish government is showing solidarity
with Apple because it is well aware of the benefits of having Apple conducting business in Ireland. The Irish government knows that if Apple is forced
to pay back taxes that they will conduct significantly less business in Ireland which would hurt the Irish economy in the long run.
Pfizer/Allergan Merger Pfizer is one of the largest pharmaceutical corporations in the world and is the manufacture of many popular drugs including
Advil. On the other hand Allergan is a smaller pharmaceutical corporation based in Ireland known for making Botox. So, in late October 2015
Pfizer was on the verge of acquiring fellow pharmaceutical company Allergan in a $160 billion dollar deal. Pfizer was intrigued about acquiring
Allergan because the deal would have allowed Pfizer to relocate its headquarters from New York City to Ireland and in turn benefit from their corporate
tax rate lower tax

Business
BURGER KINGВ® IN MALAYSIA
In 1954, James McLamore and David Edgerton opened their first BURGER KINGВ® restaurant in Miami, Florida. These visionaries had extensive
experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive,
clean surroundings. Our Vision today honors their original vision.
When America was introduced to the signature flavor of the Original WHOPPERВ® Sandwich in 1957, it was selling for only 37 cents. It was an
instant sensation and immediately became our flagship product. Today the WHOPPERВ® is world renowned for its flame–grilled taste and the many
ways customers can order it to their liking.
The great success of the early ... Show more content on Helpwriting.net ...
Burger King Malaysia ingin memberi jaminan kepada semua pelanggan beragama Islam bahawa produk kami telah disahkan 100% Halal oleh Jabatan
Kemajuan Islam Malaysia (JAKIM).
Burger King sentiasa memandang serius terhadap status Halal dan kami tidak akan sama sekali berkompromi untuk memenuhi setiap kriteria HALAL
yang telah ditetapkan oleh pihak berkuasa tempatan. Oleh yang demikian, para pelanggan yang kami hargai bolehlah menikmati produk kami tanpa
rasa was–was.
Untuk keterangan lanjut, pelanggan boleh merujuk kepada laman web rasmi JAKIM dan juga laman Facebook, atau menghubungi bahagian Halal Hub
di talian 03 8892 5000/03 8892 5001. Sebarang pertanyaan berkaitan Burger King juga boleh diajukan secara emel kepada
customercare@burgerking.com.my
Industrial Analysis About Burger King Commerce Essay
In this assignment we are required to research about the new cafeteria on Burger King out to the market. This research will include the Legal, Ethical,
Cultural and Industrial analysis about burger King and also the Porters Five Forces. It also includes some strategies about SWOT and PESTEL that are
all being written in the report as a part of this assignment.
Also in this report it show the weakness of Burger

Burger King Case Analysis
The management situation here is that Burger King is attempting market development by expanding into Japan. However, they must first understand
many aspects that influence the Japanese's market. The aspect of Japan economic environment that burger king must understand is that Japan was the
third largest economy in the world, however, know they are struggling to escape deflation and that in turn is lowering living standards according to the
New York times article title "Why Japan's Economy Posted Surprisingly Strong Growth". This aspect in the economy will force Japanese consumer to
demand more value from the product for their yen for them to be satisfied. With declining living standards and deflation, Japanese consumers do not
have much disposable money and therefore would make it difficult for Burger King to give them a good reason to go spend it at BK for a Whopper
instead of a cheap local burger. The political aspect that they must be aware of is that burger king collaborating with Japan Tobacco which is partly
owned by the ministry of finance allows them to also be a government partner. This is advantages in that the government will be supporting them
financially. however, since they have relaxed restrictions on gasoline sales then it shows that Japan will likely be an even better market in a few more
years. The cultural aspect that they must understand is that Japanese youth does like many American styles and are aware of the Hollywood sensations.
This aspect of culture

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