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Treatment
Devlin - Runaway (ft. Yasmin)
By David Oloko
Genre
The song is by rap artist ‘Devlin’
featuring pop singer ‘Yasmin’ in the
chorus. This makes the the genre of
the music video will be Rap/Grime
with an infusion of Pop. The softer
tone of the song and music video also
moves it slightly away from the
stereotypical grime or rap style.
The product is a music video and
therefore must run longer than the
song itself. The runtime for the song
‘Runaway’ is 3:38. Taking into account
the narrative of the music video and
story-focused intro and outro, the
duration of the product should run for
about 4 minutes.
Duration
Character Breakdown
Emily Smith
Female
In her early 20s
Mixed race
Nursery teacher
Fed up with her job and current living
situation, feels her life needs a
change
Nathan Mine
Male
In his mid 20s
White
Construction worker
Fed up with his job and current
living situation, feels his life
needs a change
Outline
A couple living in a town in London are shown having issues, coping with the stress of
modern life and arguing in their home. They then decide to “runaway” from their regular
lives by getting on a train and leaving to go somewhere else. This is to portray the
theme of escapism and enlightenment in the lyrics of the song. The music video will
then follow their journey, shots of the packing, driving in a car, entering the train station
and leaving on a train. Their destination will not be specified but they will be shown
walking into an open field with the sun shining, metaphorically showing they have
escaped the chains/confinement of urban living and cities; they are free. The couple
then close in for a kiss in the field and it fades to black. Throughout the music video will
be shots of Devlin and Yasmin rapping and singing respectively, intercut with the
narrative scenes.

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Treatment

  • 1. Treatment Devlin - Runaway (ft. Yasmin) By David Oloko
  • 2. Genre The song is by rap artist ‘Devlin’ featuring pop singer ‘Yasmin’ in the chorus. This makes the the genre of the music video will be Rap/Grime with an infusion of Pop. The softer tone of the song and music video also moves it slightly away from the stereotypical grime or rap style. The product is a music video and therefore must run longer than the song itself. The runtime for the song ‘Runaway’ is 3:38. Taking into account the narrative of the music video and story-focused intro and outro, the duration of the product should run for about 4 minutes. Duration
  • 3. Character Breakdown Emily Smith Female In her early 20s Mixed race Nursery teacher Fed up with her job and current living situation, feels her life needs a change Nathan Mine Male In his mid 20s White Construction worker Fed up with his job and current living situation, feels his life needs a change
  • 4. Outline A couple living in a town in London are shown having issues, coping with the stress of modern life and arguing in their home. They then decide to “runaway” from their regular lives by getting on a train and leaving to go somewhere else. This is to portray the theme of escapism and enlightenment in the lyrics of the song. The music video will then follow their journey, shots of the packing, driving in a car, entering the train station and leaving on a train. Their destination will not be specified but they will be shown walking into an open field with the sun shining, metaphorically showing they have escaped the chains/confinement of urban living and cities; they are free. The couple then close in for a kiss in the field and it fades to black. Throughout the music video will be shots of Devlin and Yasmin rapping and singing respectively, intercut with the narrative scenes.