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個人からトリプル A タイトルのゲーム開発者まで。Azure PlayFab で LiveOps しよう

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de:code 2019 DP08の資料です。事前に公開させていただきます。

2019 年 3 月、マイクロソフトはゲーム開発会社様向けに様々なクラウドサービスやツールを集めた「Microsoft Game Stack」を発表しました。
その中でも中心となるクラウド サービスが「PlayFab」です。スタンドアロンのゲームの分析やコンテンツ運用を簡単に実現します。
今回は PlayFab とは何か?ログインや課金の分析について、リアルタイム分析の高度な活かし方をご紹介します。
また、GameJam で作り始めたゲーム「ことだま日記」の開発を通じた、具体的な PlayFab の活用についてお話させていただきます。

https://www.microsoft.com/ja-jp/events/decode/2019session/detail.aspx?sid=DP08

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個人からトリプル A タイトルのゲーム開発者まで。Azure PlayFab で LiveOps しよう

  1. 1. de:code 2019 DP08 A Azure PlayFab LiveOps
  2. 2. 1 Newzoo: Games market expected to hit $180.1 billion in revenues in 2021 https://venturebeat.com/2018/04/30/newzoo-global-games-expected-to-hit-180-1-billion-in-revenues-2021/
  3. 3. 2018 Microsoft PlayFab
  4. 4. Azure PlayFab
  5. 5. More Than 3,000 Developers and Growing
  6. 6. Top grossing games worldwide 1. League of Legends 2. Honor of Kings (Arena of Valor) 3. Dungeon and Fighter Online 4. CrossFire 5. Monster Strike 6. Clash Royale 7. Fate/Grand Order 8. Candy Crush Saga 9. Pokemon Go 10.Player Unknown’s Battlegrounds 2017 2018 1. Fortnite 2. Dungeon and Fighter Online 3. League of Legends 4. Pokemon Go 5. CrossFire 6. Honor of Kings 7. Fate/Grand Order 8. Candy Crush Saga 9. Monster Strike 10.Player Unknown’s BaSlegrounds 90% carryover
  7. 7. Microsoft Game Stack IT’S CALLED DESIGN AND PROCESS FOR CONTINUAL ENGAGEMENT LIVEOPS
  8. 8. Live Game • → • Opera-ons • • → • LiveOps = Live Game + Operations Time Player Engagement Packagedgam e Live game Live game + Operations + Operations
  9. 9. 2 DAU 0 500 1,000 1,500 2,000 2,500 3,000 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89 93 97 101 105 109 113 117 121 125 129 133 137 141 145 149 153 157 161 165 169 173 177 181 185 DAU
  10. 10. LiveOps LiveOps Microso- LiveOps h/ps://docs.microso-.com/ja-jp/gaming/playfab/personas/liveops/liveops
  11. 11. LiveOps
  12. 12. PlayFab
  13. 13. PlayFab PC BI / A/B In-Game lobby
  14. 14. PlayFab
  15. 15. PlayFab
  16. 16. room6 9
  17. 17. SWITCH ID@Xbox
  18. 18. 5 29
  19. 19. PlayFab PlayFab Unity SDK Unity SDK 1. PlayFab + 2. Unity SDK 3. Unity 4. Login +
  20. 20. PlayFab Unity
  21. 21. PlayFab
  22. 22. PlayFab ● Unity ● ● ● ○ MAU API
  23. 23. ... 10 1 Limits Searchable event history raw csv
  24. 24. PlayFab Unity / / / → → Limits Limits
  25. 25. PlayFab Insights Azure, AWS Add-on Player Segment Friends Player Data Cloud Script Automation
  26. 26. Beta Computing ONLINE
  27. 27. PlayFab Beta Computing ONLINE 2019 4 25 OS iOS /Android 50 • • • • • ( ) • • IAP • CloudScript • 1 1 • • Gliko2
  28. 28. (Cloud Script)
  29. 29. https://playfab.com/using-photon-playfab
  30. 30. LiveOps PlayFab
  31. 31. Don’t think just Feel.
  32. 32. LiveOps Live Ops • • • • UA Live Ops • • • •
  33. 33. LiveOps 1: LiveOps Basics 2: LiveOps Optimizing 3: LiveOps Mastery 0. Live Game Game Studios and Games
  34. 34. LiveOps 1: LiveOps Basics 2: LiveOps Optimizing 3: LiveOps Mastery 0. Live Game Goals: • Improve game’s performance • Extend games life • Respond to feedback AcGons • Adjust game balance • Add new content • Fix bugs PracGGoners • Live content team • Build team Goals: • Optimize player experience • Increase revenue • Reduce risks Actions • Segment players • Target offers and content • Predict churn Practitioners • Data analysts • Product managers Goals: • Strengthen brand and loyalty • Organic growth and sustainment AcGons • Social features • Community events • ModeraGon PracGGoners • Community teams • Customer support • MarkeGng Game Studios and Games
  35. 35. LiveOps 1: 2: 3: 0. Live Game Game Studios and Games Goals: • • • Ac9ons • • • Prac99oners • Goals: • • UP Actions • • • Practitioners • • Goals: • • Ac9ons • • Prac99oners • • •
  36. 36. LiveOps 1: 2: 3: 0. Live Game Game Studios and Games Goals: • • • Actions • • • Practitioners • Goals: • • UP Ac<ons • • • Prac<<oners • • Goals: • • Actions • • Practitioners • • • Who? Example Tools Needed CI/CD Build, test, and deploy pipeline Content configurations Who? Example Tools Needed Targeted purchase offers Churn prediction reporting Recommendation system Who? Example Tools Needed UGC
  37. 37. 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep 7-Oct 14-Oct 21-Oct 28-Oct Redeem Revenue VC Sale VC Sale VC Sale VC Sale VC Sale VC Sale
  38. 38. Socializers Chat Guilds Mul2player Social Events Social Leaderboards Trading Killers Competitive Events Tournaments Multiplayer Achievers Achievements Events Guilds Leaderboards Quests Tournaments Explorers Content Events Quests Rare items
  39. 39. Socializers Cosmetics P2P Trading Gifting Killers Badges Tournament Prizes Pay to Win Achievers Boosters Quest Rewards Collectable Item Sets Explorers Large Catalogs Rare items Grinding
  40. 40. LiveOps
  41. 41. LiveOps
  42. 42. LiveOps 31% 8% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Nov-16 Dec-16 Jan-17 Feb-17 Day 1 Day 7 Day 30 0% 20% 40% 60% 80% 100% 120% Parkcreation Packopening Carouselcards Placingaride Connectpath Learnpeepneeds Placingbathroom Placingpaths Cardupgrade Ticketpack Fixingaride Mechanicalbooth Coasterturialstart Finishingacoaster Placingdecorations EndofDay1 31% 36% 41% 46% 8% 12% 16% 22% 2% 4% 6% 11% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Nov-16 Dec-16 Jan-17 Feb-17 Day 1 Day 7 Day 30
  43. 43. PlayFab
  44. 44. PlayFab Insights • High throughput in-game telemetry • Azure Data Explorer • Power BI • • PlayFab Private Preview
  45. 45. PlayFab Insights Pirivate Preview
  46. 46. PlayFab + Azure Gaming Data Estate Games
  47. 47. PlayFab + Azure Gaming Data Estate MS DataIn Game Data Extra Game Data →Actionable Insights
  48. 48. l Ironsource l Playfab l Deltadna l Appsflyer l Google analy8cs l Zendesk l Mailchimp l Facebook l Simply reserved 3rd party • AppCenter + AppInsight – High throughput telemetry – Data Explorer – – Data Packages • Actionable Insights – User Acquisition – – Monetization – Recommendations – Optimizations –
  49. 49. Private Preview helloplayfab@microso5.com
  50. 50. Rules Engine 1. 2. 3. Exchange data with other tools & services 5. Match started Forum post Crash logged +10 XP Login (via FB) Win match Buy item Chat msg Support ticket ExisLng Backend Partner Services PlayFab Backend The Game PlayFab Insight (Azure Data Explorer) Spent $10 4.
  51. 51. © 2018 Microsoft Corporation. All rights reserved. © 2019 Microso< Corpora=on. All rights reserved. ( ) de:code 2019 (2019 5 29~30 )

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