The document discusses the gaming market projected to reach $180.1 billion in 2021 and highlights the role of Microsoft PlayFab in supporting over 3,000 developers. It elaborates on live operations (liveops) for enhancing player engagement, improving game performance, and maximizing revenue through data-driven strategies. Additionally, it details various practitioners, their goals, and the tools necessary for effective liveops implementation.

1. de:code 2019 DP08
A
Azure PlayFab LiveOps

2. 1 Newzoo: Games market expected to hit $180.1 billion in revenues in 2021
https://venturebeat.com/2018/04/30/newzoo-global-games-expected-to-hit-180-1-billion-in-revenues-2021/

3. 2018 Microsoft PlayFab

4. Azure PlayFab

5. More Than 3,000 Developers and Growing

10. Top grossing games worldwide
1. League of Legends
2. Honor of Kings (Arena of Valor)
3. Dungeon and Fighter Online
4. CrossFire
5. Monster Strike
6. Clash Royale
7. Fate/Grand Order
8. Candy Crush Saga
9. Pokemon Go
10.Player Unknown’s Battlegrounds
2017 2018
1. Fortnite
2. Dungeon and Fighter Online
3. League of Legends
4. Pokemon Go
5. CrossFire
6. Honor of Kings
7. Fate/Grand Order
8. Candy Crush Saga
9. Monster Strike
10.Player Unknown’s BaSlegrounds
90% carryover

11. Microsoft Game Stack
IT’S CALLED
DESIGN AND PROCESS
FOR CONTINUAL ENGAGEMENT
LIVEOPS

12. Live Game
•
→
•
Opera-ons
•
• →
•
LiveOps = Live Game + Operations
Time
Player
Engagement
Packagedgam
e
Live game
Live game + Operations
+ Operations

13. 2 DAU
0
500
1,000
1,500
2,000
2,500
3,000
1
5
9
13
17
21
25
29
33
37
41
45
49
53
57
61
65
69
73
77
81
85
89
93
97
101
105
109
113
117
121
125
129
133
137
141
145
149
153
157
161
165
169
173
177
181
185
DAU

15. LiveOps
LiveOps
Microso- LiveOps
h/ps://docs.microso-.com/ja-jp/gaming/playfab/personas/liveops/liveops

16. LiveOps

18. PlayFab

20. PlayFab
PC
BI /
A/B
In-Game
lobby

22. PlayFab

24. PlayFab

25. room6
9

26. SWITCH
ID@Xbox

27. 5 29

28. PlayFab
PlayFab
Unity SDK
Unity
SDK
1. PlayFab +
2. Unity SDK
3. Unity
4. Login +

29. PlayFab Unity

30. PlayFab

31. PlayFab
● Unity
●
●
●
○ MAU API

32. ...
10
1
Limits Searchable event history
raw csv

33. PlayFab
Unity
/
/
/
→
→
Limits
Limits

34. PlayFab Insights
Azure, AWS Add-on
Player Segment
Friends Player Data
Cloud Script Automation

35. Beta Computing
ONLINE

36. PlayFab Beta Computing
ONLINE
2019 4 25
OS iOS /Android
50
•
•
•
•
• ( )
•
• IAP
• CloudScript
• 1 1
•
•
Gliko2

37. (Cloud Script)

38. https://playfab.com/using-photon-playfab

39. LiveOps
PlayFab

40. Don’t think
just Feel.

41. LiveOps
Live Ops
•
•
•
• UA
Live Ops
•
•
•
•

42. LiveOps
1: LiveOps Basics
2: LiveOps Optimizing
3: LiveOps Mastery
0. Live Game
Game Studios and Games

43. LiveOps
1: LiveOps Basics
2: LiveOps Optimizing
3: LiveOps Mastery
0. Live Game
Goals:
• Improve game’s
performance
• Extend games life
• Respond to feedback
AcGons
• Adjust game balance
• Add new content
• Fix bugs
PracGGoners
• Live content team
• Build team
Goals:
• Optimize player experience
• Increase revenue
• Reduce risks
Actions
• Segment players
• Target offers and content
• Predict churn
Practitioners
• Data analysts
• Product managers
Goals:
• Strengthen brand and loyalty
• Organic growth and sustainment
AcGons
• Social features
• Community events
• ModeraGon
PracGGoners
• Community teams
• Customer support
• MarkeGng
Game Studios and Games

44. LiveOps
1:
2:
3:
0. Live Game
Game Studios and Games
Goals:
•
•
•
Ac9ons
•
•
•
Prac99oners
•
Goals:
•
• UP
Actions
•
•
•
Practitioners
•
•
Goals:
•
•
Ac9ons
•
•
Prac99oners
•
•
•

45. LiveOps
1:
2:
3:
0. Live Game
Game Studios and Games
Goals:
•
•
•
Actions
•
•
•
Practitioners
•
Goals:
•
• UP
Ac<ons
•
•
•
Prac<<oners
•
•
Goals:
•
•
Actions
•
•
Practitioners
•
•
•
Who?
Example Tools Needed
CI/CD
Build, test, and deploy
pipeline
Content configurations
Who?
Example Tools Needed
Targeted purchase offers
Churn prediction reporting
Recommendation system
Who?
Example Tools Needed
UGC

46. 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep 7-Oct 14-Oct 21-Oct 28-Oct
Redeem Revenue
VC Sale
VC Sale
VC Sale
VC Sale
VC Sale
VC Sale

53. Socializers
Chat
Guilds
Mul2player
Social Events
Social Leaderboards
Trading
Killers
Competitive Events
Tournaments
Multiplayer
Achievers
Achievements
Events
Guilds
Leaderboards
Quests
Tournaments
Explorers
Content Events
Quests
Rare items

54. Socializers
Cosmetics
P2P Trading
Gifting
Killers
Badges
Tournament Prizes
Pay to Win
Achievers
Boosters
Quest Rewards
Collectable Item Sets
Explorers
Large Catalogs
Rare items
Grinding

55. LiveOps

56. LiveOps

57. LiveOps
31%
8%
2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Nov-16
Dec-16
Jan-17
Feb-17
Day 1 Day 7 Day 30
0%
20%
40%
60%
80%
100%
120%
Parkcreation
Packopening
Carouselcards
Placingaride
Connectpath
Learnpeepneeds
Placingbathroom
Placingpaths
Cardupgrade
Ticketpack
Fixingaride
Mechanicalbooth
Coasterturialstart
Finishingacoaster
Placingdecorations
EndofDay1
31%
36%
41%
46%
8%
12%
16%
22%
2%
4%
6%
11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Nov-16
Dec-16
Jan-17
Feb-17
Day 1 Day 7 Day 30

58. PlayFab

59. PlayFab
Insights
• High throughput in-game telemetry
• Azure Data Explorer
• Power BI
•
•
PlayFab
Private Preview

60. PlayFab Insights
Pirivate Preview

65. PlayFab + Azure
Gaming Data
Estate
Games

66. PlayFab + Azure
Gaming Data
Estate
MS DataIn Game Data
Extra
Game
Data
→Actionable Insights

67. l Ironsource
l Playfab
l Deltadna
l Appsflyer
l Google analy8cs
l Zendesk
l Mailchimp
l Facebook
l Simply reserved
3rd party
• AppCenter + AppInsight
– High throughput telemetry
– Data Explorer
–
– Data Packages
• Actionable Insights
– User Acquisition
–
– Monetization
– Recommendations
– Optimizations
–

69. Private Preview
helloplayfab@microso5.com

70. Rules Engine
1.
2.
3. Exchange data with other
tools & services
5.
Match
started
Forum
post
Crash
logged
+10 XP
Login
(via FB)
Win
match
Buy
item
Chat
msg
Support
ticket
ExisLng Backend
Partner Services
PlayFab Backend
The Game
PlayFab Insight
(Azure Data Explorer)
Spent
$10
4.

71. © 2018 Microsoft Corporation. All rights reserved.
© 2019 Microso< Corpora=on. All rights reserved.
( ) de:code 2019 (2019 5 29~30 )