My opening talk at FLOSS Metrics 2014 on communicating the value of participation and community work within commercial organizations, and how to avoid getting side-tracked with the data and instead, focusing on success stories and well defined project goals. Learn more and join the community at - http://flosscommunitymetrics.org/

1. Measuring the
dollar value of
participation
Communicating
community with decision makers and
investors

3. Are you an Asset or a Burden?
"Rule No. 1: Never Lose Money.
Rule No. 2: Never Forget Rule No. 1."

4. Survive and Thrive
• Survive - Realize your relevancy
to the bottom line.
• Thrive - Define the higher cause
of your community.
• Balance - Define the ladder of
engagement.

5. Teams Goals:
Survive Create the
Best Product
Be Ahead of
Competition
Be Interoperable
Research and
Innovate
Maximize Profits
Expand Globally
Products
Revenue
Customer Success
Support
Engineering
Marketing & PR

6. What is your contribution?
Understand the Bottom-line
Map the Marketing and Sales strategies
Understand your market and customer needs
Learn the roadmap in details
Explore your boundaries & Challenge them

7. The
Community
Vision
• What are you building?
• Why should people care?
• Who are your members?
• How will they get involved?
• It has to be bigger.

8. The “tension”
• Growing and supporting the community
requires resources
• Succeeding at scale requires global
support and advocacy
• Profits feeding Community feeding
Profits

9. The ladder of engagement
• Why should people care?
• Who are your users?
• What teams can be formed in your community?
• How are members empowered?
• Are you communicating the investment and values?

10. Zohar Babin, Sr. Director of Community & Ecosystem Partnerships
Zohar.Babin@Kaltura.com
@zohar
New York * San Francisco * London * São Paulo * Tel Aviv * Singapore