19. Engagement strategies –
Some Pointers
Understand needs/concerns/interest/motivation of your
stakeholders
Clear objectives
Emotional trigger points
Conversation not broadcast
Banish dissonance
Be aware of ROI
Trial and error – learn don’t adhere strictly to a strategy that
can be improved or is failing
Competition
Differentiation
Touch points plus
LISTEN
20. How?
How would you build an engagement
strategy?
What would it look like?
What are the steps you would take and
the things you would consider?