This document outlines an educational session on subventions in the international congress and convention industry. The session aims to discuss whether subvention is a "dirty word" and current practices around subventions. The agenda includes an introduction, defining subventions, a group exercise on issues around cash vs strategic partnerships, examples of subvention programs, and a summary. The document also includes slides asking attendees about their organization and views on subventions, defining subvention, discussing current practices and secrecy around funds, and how to compete for business without just offering cash through innovative approaches and partnerships.

1. International Congress and Convention Association #ICCAAMP #ICCAWorld
Education sponsor
Just sweetening the deal? Or is
the more to subventions?
Gregg Talley & Nonnie Kubeka

2. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
Structure & Schedule.
11:00 – 12:00 (60 minutes)
• Introduction & Who is in the audience ?(5 minutes- Gregg)
• Is subvention a “dirty word”, definition and current practice – (5 minutes- Nonnie)
• Group exercise (20 minutes – Gregg and Nonnie)
• Audience sharing of discussion issues and comment and categorize using Case Studies (10 minutes)
• Dialogue : How to compete against CASH and Build the strategic partnership with examples and
case studies (15 minutes Gregg)
• Summary & Inspiration to go further! (5 minutes)
ICCA Meetings App | Event code: #AMP | Room & Session

3. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
Your are representing …
• an Association/Society/Institute
• a Destination (CVB, DMO, etc.)
• an Agency (PCO, DMC, AMC, etc.)
• a Venue/Location
• a Media organization
• another Public entity
• another Private entity
• I don’t know
Who is in the audience?
ICCA Meetings App | Event code: #AMP | Room & Session

4. #ICCAAMP #ICCAWorldInternational Congress and Convention Association
Education sponsor
Yes……. or No……
or Maybe
Why?
Is Subvention a “dirty word”
… and with the help of Sli.do.

5. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
Subvention is a form of assistance
Subvention definition

6. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
Subventions
Key objectives and uses for subvention :
1.Attract high yield, high spend international business events linked
to the destination areas of expertise
2. Enable cities and destinations to be competitive;
3. To attract additional international business events that may not
be attracted without subvention

7. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
• Shrouded in secrecy
• Destinations are reluctant
share their policies
• Unwilling divulge the size
of any subvention fund
Current Practice

8. #ICCAAMP #ICCAWorldInternational Congress and Convention Association
Education sponsor
How to compete against CASH –
can you outspend the competition
• Be innovative and creative
• Adopt a more effective joined-up
approach
• Demonstrate a real hunger to win
more international conference and
events business
1. Does your destination have any strategic
subvention plan/ program with budget? No
budgets, are you working to get funding for
subvention
2. What kinds of subvention does your
Destination offer and for what kind of events?
3. Examples that you have come across or
heard about of successful subvention
programs and/or the reverse – negative
issues related to subvention
4. What are other forms of support that can
be offered to international associations?
Group Exercise:
Subvention is not a question of money….

9. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
Case study
28
29
43
45
57
30
57
71
SEASONALITY
POTENTIAL MEDIA COVERAGE
PROFILE OF ATTENDEES
% OF INTERNATIONAL DELEGATES
RELEVANCE OF CONFERENCE TO INDUSTRY SECTORS
DURATION OF THE CONFERENCE
NUMBER OF ROOM NIGHTS
TOTAL NUMBER OF DELEGATES

10. Education sponsor
#ICCAAMP #ICCAWorldInternational Congress and Convention Association
Case Study
Loan for the association to use for marketing of…
Delegate boosting activities
Helping gain sponsorship
Co-funding research or legacy projects
Contribution to Event Marketing
Welcome Reception
Direct Cash
Help with Visas and Airport welcome
Help with negotiating accomodation rates
Organizing and Funding Site Inspections
Venue Discount
5
14
26
5
43
43
43
62
70
70
86

11. #ICCAAMP #ICCAWorldInternational Congress and Convention Association
Education sponsor
Inspiration to go further!
• Subvention is not CASH
only
• Any form of assistance
through a strategic
relationship

12. Provide your session feedback
via the ICCA Meetings App
and help us to shape next
year’s education programme!
International Congress and Convention Association #ICCAAMP #ICCAWorld
Join the online conversation with
the #ICCAWorld #ICCAAMP
Education sponsor

13. #ICCAAMP #ICCAWorldInternational Congress and Convention Association
Thank you!
Education sponsor
#ICCAAMP #ICCAWorld