How much of a carrot are subventions when it comes to enticing international associations to choose a specific destination? Is there another side to subventions besides monetary gain for associations? Could subventions be considered part of a legacy programme of a destination with obligations to the association to give back to the local community? Let’s flip the coin and carefully examine all aspects. How can we change the perception of something with a negative connotation and turn it into added value for both the association and destination? Be inspired to find new ways of financial support and unique giving back to the community.