3. Learning objectives
By the end of the session you should be able to:
Have confidence explaining the different types of
business protection
Demonstrate a clear understanding of the types of
business they are designed to protect
Give examples of companies that use this protection and
why
5. Property is anything owned
If you have the right to something because you
purchased it, was given it or it come to be your
possession in any other way
We think of possessions as tangible items
We sometimes think of property as a house,
mainly because that will normally be the most
expensive item we buy
7. Law and general views
There are penalties for stealing
Both legally and socially
If I take something of yours, you would see me
doing it, watch.
Everybody doesn’t like this
You may tell the police
I’m Matt
and sorry
for stealing
Pat’s socks
8. Intellectual Property (IP)
Just
because something
is not tangible
It does not mean we do
not own it
Have you ever had a
good idea and somebody
has tried to pretend it
was their idea
Annoying isn’t it!!!
9. Copyright
Automatically
granted to
artists, musicians
authors
Only protects original
work
Lasts lifetime of artist
Artist may have to prove
the date of
creation
Fee of charge
Do you know
what the
logo looks like?
13. Patents
What
is a patent?
Patents
protect the
features and processes
that make things
work. This lets
inventors profit from
their inventions.
(http://www.ipo.gov.uk/patent.htm)
14. Patents
Protect
how things work,
how its made and what
from
Apply to UK Intellectual
Property Office
Lasts 20 years
Can sell the rights of the
patent
Costs £200
Can you give
me an example?
15. Patents must be
new,
not known anywhere in
the world prior to filing
have an inventive step, not
obvious or a simple adaptation
or combination of existing
products
be capable of industrial
application, having a technical
effect
Normally
to do with technology
18. Trademarks
What is a trademark?
A trade mark is a sign which
can distinguish goods and
services from those of
competitors.
It can be for example words,
logos or a combination of
both
The Windows sound, and the
Nokia ring tone
Do you know
what it looks like?
19. Trademark
Used to protect slogans
and images
Protects the brand
Lasts 10 years
Can be renewed
Approximately £200
within the UK
Trademarks can be used
as a marketing tool so
that customers can
recognise your products or
services
Who has a
Trademark?
Examples please!!
21. Kitemark
UK
product and service
quality certification mark
which is owned and operated
by The British Standards
Institution
Conceived in 1903
One of the oldest product
marks in the world still in
regular use.
products where safety is
paramount, such as crash
helmets, smoke alarms light
bulbs etc....
Do you know
what
the logo
looks like?
Example
products
please
23. Why protect a business idea?
Stop
copies
Retain market advantage
Stop negative advertising
by lesser or inferior
products trading under
your company name
Keep consumer trust in
the products / services
you supply
26. Task
write down at least 3 examples of
firms protected by the following
Patent
Copyright
Trademark
Include
a brief summary of why you
think the business you selected
would be covered by that specific
protection
28. Learning objectives
By the end of the session you should be able to:
Have confidence explaining the different types
of business protection
Demonstrate a clear understanding of the types of
business they are designed to protect
Give examples of companies that use this
protection and why
