Slides from a training course on using Facebook Insights - what the various metrics measure and how to use them to evaluate and improve your page. Looks at the new Insights Dashboard, and how to export data and manipulate it in Excel.
This was taught in two sessions. Session 1 covered basic metrics, the Insights Dashboard, and how to apply critical thinking and the scientific method towards rigorous decision-making. Session 2 covered how to export data and manipulate it in Excel, including useful Excel skills like performing calculations and using pivot tables.