What you should be looking at to ensure you understand your fans better.

1. Facebook Insights

2. Content of this presentation.
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What is Facebook Insights.
Why do we need Facebook Insights?
Benefits of Facebook Insights
Limitation of Facebook Insights
Key Metrics of page level & post level.

3. What is that
what attracts
our fans.
Gives
aggregate
data (Who
are fans,
demographics
features )
What is
Facebook
insights
Tell us where
we are &
where we are
heading to
Available to
pages when
they cross
more than 30
likes
Helps in
measurement
of
performance

4. Benefits of
Facebook
Insights.
Helps in
understanding
the fluctuation
through graphs.
To modify the
content
accordingly
Useful tool to see
which posts are
succeeding in
generating new
likes or what
pushes people to
unlike the page.
To meet the
wants &
expectation of
our audiences
Provides
specific data
about the fans.
Helpful in
understanding
how people are
engaging with the
content present
on your page &
source of likes
Improving the
relationship
with fans &
their business
through
Facebook.

5. Functions of Facebook Insights
Track & Analyze- New & lifetime likes
of the page
Measurement –
Page engagement
& Virality
View - the user’s
demographics for
the page
including gender
& age & location
Monitor Your active
users

6. Understanding Facebook Insights

7. A deep dive on understanding Likes

8. What do we look in Like Tab
Total Number of likes on a
particular day.
Net likes
Unlike
Organic likes
Paid Likes
Sources of likes

9. A deep dive on understanding Reach

10. What do we look in Post Tab

11. What is the Total Reach of the page.

12. A deep dive on understanding
Visits

13. A deep dive on understanding
Post Tab

14. A deep dive on understanding
People

15. What is Engagement rate ?
• Engagement rate is the percentage of people who saw a post that liked, shared, clicked
or commented on it. To see the engagement rate for the posts:
How do we calculate Engagement rate ?
Daily Engagement rate = Likes + Comments + Shares of a given day
___________________________________ X 100
Total Number of fans of a given day

16. What do engaged users mean to us.
• Most valuable audience.
• Higher chance of being prospective buyers of the product.
• Higher chances of influence their friends.

17. Engagement Rate Benchmark
Fan Base Wise
Industry Wise
Source: Socialbakers.com
Source: Socialbakers.com

18. What is Virality rate
Percentage of people who have created a story from your Page post out of the total number of
unique people who have seen it.
How do we calculate Virality?
Page Virality = Talking about this
______________ X 100
Total Reach
What is the benchmark for Virality
Median Virality Rate is 1.92%
Strong Virality Rate is 2.5%.

19. When exporting data from the metrics what do we get ?
Likes (of page on that day/of a particular post)
Engaged users
Page views
Post reach
Like source
External reference
Negative Feedback
Lifetime total likes
Daily new likes
Daily Unlikes
Engages users
Page views
Page reach
Post reach

20. Page level Data
Daily People Talking About This
Daily Reach of page posts
Daily Page Stories
Daily Organic Reach of Page posts
Lifetime Total Likes
Daily Paid Reach of Page posts
Daily New Likes
Daily Viral Reach of page posts
Daily Unlikes
Daily Total Impressions of your posts
Daily Friends of Fans
Daily Organic impressions of your posts
Daily Page Engaged Users
Daily Paid impressions of your posts
Daily Total Reach
Daily Viral impressions of your posts
Daily Organic Reach
Daily Total Consumers
Daily Paid Reach
Daily Page consumptions
Daily Viral Reach
Daily Negative feedback
Daily Total Impressions
Daily Negative Feedback from Users
Daily Organic impressions
Daily Total check-ins
Daily Paid Impressions
Daily Total check-ins
Daily Viral impressions
Daily Total check-ins using mobile devices

21. Post level Data
Lifetime Post Total Reach
Lifetime Post organic reach
Lifetime Post Paid Reach
Lifetime Post viral reach
Lifetime Post Total Impressions
Lifetime Post Organic Impressions
Lifetime Post Paid Impressions
Lifetime Post Viral Impressions
Lifetime Engaged Users
Lifetime Talking About This (Post)
Lifetime Post Stories
Lifetime Post Consumers
Lifetime Post Consumptions
Lifetime Negative feedback
Lifetime Negative Feedback from Users
Lifetime Post Impressions by people who have liked your Page
Lifetime Post reach by people who like your Page
Lifetime Post Paid Impressions by people who have liked your Page
Lifetime Paid reach of a post by people who like your Page
Lifetime People who have liked your Page and engaged with your post
Lifetime Post Stories by people who have liked your Page

22. Thank you