Why it Pays to Be Likeable - Dave Kerpen, Likeable Local

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

NY Times Bestselling author and CEO of Likeable Local Dave Kerpen will share 7 best practices for using social media and social business principles to build your business in this can't miss keynote.

Marketing

KEYNOTE
Dave Kerpen@DaveKerpen | dave@likeable.com
CHIEF EXECUTIVE OFFICER,
LIKEABLE LOCAL
NEW YORK, NY ~ MAY 8 – 9, 2017 | DIGIMARCONEAST.COM
#DigimarconEast
Why it Pays to Be Likeable

#DigimarconEast
7 Simple Likeable Concepts to Drive Results

#DigimarconEast
7 Simple Likeable Concepts to Drive Results
1. Listen First & Never Stop Listening

#DigimarconEast
7 Simple Likeable Concepts to Drive Results
1. Listen First & Never Stop Listening
2. Develop a Signature Style

#DigimarconEast
7 Simple Likeable Concepts to Drive Results
1. Listen First & Never Stop Listening
2. Develop a Signature Style
3. Tell Don’t Sell

#DigimarconEast
7 Simple Likeable Concepts to Drive Results
1. Listen First & Never Stop Listening
2. Develop a Signature Style
3. Tell Don’t Sell
4. Reach The Right People

#DigimarconEast
1. Listen First & Never Stop Listening

#DigimarconEast
1. Listen First & Never Stop Listening
“When people talk, listen completely. Most people never listen.”
- Ernest Hemingway

#DigimarconEast
People Are Talking, You Just Need To Listen

#DigimarconEast
2. Develop a Signature Style

#DigimarconEast
2. Develop a Signature Style
“Style is a way to say who you are without having to speak.”
- Rachel Zoe

#DigimarconEast
What’s Your Signature Style?

#DigimarconEast
3. Tell Don’t Sell
“Storytelling is the most powerful way to put ideas in the world today.”
- Robert McKee

#DigimarconEast
Inspire Others to Tell Your Story

#DigimarconEast
5 Stories to Tell
1. Your humble beginnings

#DigimarconEast
5 Stories to Tell
1. Your humble beginnings
2. Clients who have overcome obstacles

#DigimarconEast
5 Stories to Tell
1. Your humble beginnings
2. Clients who have overcome obstacles
3. Employee challenges

#DigimarconEast
5 Stories to Tell
1. Your humble beginnings
2. Clients who have overcome obstacles
3. Employee challenges
4. Inside the lives of leadership

#DigimarconEast
How Can You Tell Your Story?

#DigimarconEast
4. Reach The Right People

#DigimarconEast
4. Reach The Right People
“My success, part of it certainly, is that I have focused in on a few things.”
- Bill Gates

Use Hypertargeting & Nanotargeting
#DigimarconEast

#DigimarconEast
5. Be Valuable
“Try not to become a man of success, but rather try to become a man of value.”
- Albert Einstein

#DigimarconEast
The 5 Most Powerful Words in Any Meeting

#DigimarconEast
The 5 Most Powerful Words in Any Meeting
How Can I Help You?

#DigimarconEast
6. Be Fantastic (Science Says So)

#DigimarconEast
6. Be Fantastic (Science Says So)
“Enthusiasm is contagious – and so is the lack of it.”
- Dale Carnegie

#DigimarconEast
Mirror Neurons Impact Results

#DigimarconEast
If You Aren’t Already Fantastic,
Here Are Two Hacks:

#DigimarconEast
7. Be Grateful
“I would maintain that thanks are the highest form of thought, and that gratitude is
happiness doubled by wonder.”
- G.K. Chesterton

#DigimarconEast
The Original Social Media
DonorsChoose.org & the R.O.I. of Gratitude

#DigimarconEast
The Original Social Media
DonorsChoose.org & the R.O.I. of Gratitude
Those who
received
handwritten thank
you notes were
38% more likely to
donate again!

#DigimarconEast
1. Listen First & Never Stop Listening
Measure your listening vs. talking ratio in order to improve it

#DigimarconEast
2. Develop A Signature Style
What are YOUR orange shoes?

#DigimarconEast
3. Tell Don’t Sell
Who or what is YOUR Mary from McDonalds?

#DigimarconEast
4. Reach The Right People
Who do you want to reach & how can you reach them?

#DigimarconEast
5. Be Valuable
How can you put those 5 magic words to use?

#DigimarconEast
6. Be Fantastic
How can you get yourself in the right mindset?

#DigimarconEast
7. Be Grateful
How can you pick up the world’s greatest addiction?

#DigimarconEast
How dare you
settle for less when
the world has made
it so easy to be
remarkable?
-- Seth Godin

@DaveKerpen
dave@likeable.com
DaveLinkedin.com
THANK YOU * GRAND PRIZE * QUESTIONS
#DigimarconEast

Why it Pays to Be Likeable - Dave Kerpen, Likeable Local

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