Why Organizations Fail to Leverage Digital Successfully
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This document discusses the need for organizations to truly embrace digital transformation and evolve with consumers, rather than just pretending to leverage digital technologies. It provides 10 "commandments" for digital success, advocating for a radical, consumer-oriented mindset and fast-paced "start-up mode" approach, sharing experiences with other transformation programs, and constantly gaining momentum in the "digital race" rather than a prolonged journey. Organizations must change their entire culture, not just technologies, to overcome traditional ways of thinking and keep up with how much consumers and technologies have evolved.
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Why Organizations Fail to Leverage Digital Successfully
- 1. Digitalization Sucks! Let's Do Something Different
- 2. "Why Organizations Are Pretending To Leverage Digital Successfully, Whilst Failing Along The Line"
- 3. This Is My Natural Habitat IT-Departments
- 4. My Expectations ... The 6th Annual Sales & Marketing Effectiveness In Chemicals
- 5. What I learned Yesterday morning ...
- 6. The Customer Journey to buy a new washing machine - takes only 48 hours! ˜ Patricia
- 7. ... foamy ways of thinking #BIG
- 8. Hank and Ryan ˜ Consumers have evolved, yet their tools have not Looking at our organizations, it translates to: ˜ Consumers have evolved, yet our organizations have not ˜ Technologies have evolved, yet we have no clue how to use them
- 9. The Perfect Packaging ...
- 10. There is only one boss. The customer! - And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton, Wall Mart
- 11. Does everyone in your organization #REALLY breathe Customers?
- 12. Is there anybody in this room, who #TRULY loves his Customers?
- 13. In most organizations, the Customer doesn't seem to be relevant. "Pssssst - Dear audience, please urge Kay to go deeper into this slide and bring up an example here!"
- 14. And somehow it worked ... ... because our competitors are just as bad as we are!
- 15. The customer-caring, customer-centric organization spends it's days only on Slides, Whiteboards & Sticky-Notes Exceptions may confirm the rule - And - Of course #Not counting all those, who are present here!
- 16. Somehow... ...we have to rethink our Pretzels!
- 17. The Hidden Mechanics ... ... or ... Mastering The Art ... ...of ... Change Avoidance
- 18. A living system's capability to reproduce itself over and over again ... This one is just for you: It's the self-maintaining chemistry of living cells
- 26. Change comes after irritation ...
- 34. Pippi Longstocking Pippi Långstrump Pippi Langstrumpf Pippi Langkous
- 45. But this is not enough ...
- 47. The Top 3 Skills We Learned In School ...
- 48. Super skill No 1 SITTING
- 49. Super skill No 2 Being CONFORM "Be like everbody else!"
- 50. Super skill No 3 Don't Stand Out! "Psssst, Be quiet!"
- 51. Would expect from somebody like that to come up with a great Product?
- 52. This is The Highway To Mediocracy!
- 53. To overcome a DNA like this, it needs a lot of personal development. This is the best investment you can ever make!
- 54. The Sermon of Digital Transformation TEN COMMANDMENTS TOWARDS DIGITAL SUCCESS
- 55. § 1 Thou shalt be pushy - Be a #DoOrDie, be a #GoHardOrGoHome because #AdaptOrDie was never meant to be a joke!
- 56. § 2 Thou shalt choose your teams wisely - You will definitely need as much transformative Pippi Longstocking power as possible!
- 57. § 3 Thou shalt be radical consumer-oriented. Everything else is not relevant anymore!
- 58. § 4 Thou shalt change your mindset, your behavior, your communication and your culture - Technology will follow automatically!
- 59. § 5 Thou shalt get into Start-Up mode. Take the full responsibility!
- 60. § 6 Thou shalt share experiences. Find friends from other programs!
- 61. § 7 Thou shalt leave your offices as often as possible. Old environments create old ideas!
- 62. § 8 Thou shalt not only be fast - Thou shalt be super-fast! Ask how Pippi would tackle that!
- 63. § 9 Thou shalt not feel comfortable. Ain’t feeling pain, ain’t getting towards Digital!
- 64. § 10 Thou shalt start now and gain momentum!
- 65. Thank You!
- 67. It's not a 'DIGITAL JOURNEY' ...