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Networking, Relationships and Growing Your Personal Brand

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It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.

In this presentation we'll cover:

How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast

The single biggest factor in turning strangers into acquaintances and acquaintances into friends

Published in: Marketing
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Networking, Relationships and Growing Your Personal Brand

  1. 1. #wineweb Networking, Relationships & Growing Your Personal Brand no. 85
  2. 2. @crestodina #wineweb “It’s not what you know. It’s who you know.”
  3. 3. @crestodina #wineweb “It’s what you know AND It’s who you know.”
  4. 4. @crestodina #wineweb knowledge + networking = success
  5. 5. @crestodina #wineweb ”What do you do for a living?”
  6. 6. Who I’m a [job title] at [company] What I [main job function] for [specific people/companies] How I/we help people/companies [do something important, meaningful, better, more easily] Proof I’ve done it for [years, number of people, size of companies] Why I love it because [brief passion statement/story] Elevator Pitch Structure
  7. 7. @crestodina
  8. 8. @crestodina #wineweb …then listen
  9. 9. @crestodina #wineweb First impressions
  10. 10. @crestodina #wineweb The one thing everyone has in common…
  11. 11. Body language: open or closed?  Hands  Arms  Mouth  Legs  Shoulders  Jacket
  12. 12. @crestodina #wineweb The LinkedIn Game…
  13. 13. @crestodina #wineweb Take lots of selfies…
  14. 14. @crestodina #wineweb “Would you like me to take your picture?”
  15. 15. @crestodina #wineweb “Hell no” “Would you like me to take your picture?”
  16. 16. @crestodina #wineweb Feet don’t lie
  17. 17. @crestodina #wineweb Post-event card clean up
  18. 18. @crestodina #wineweb
  19. 19. Don’t hesitate to reach out if you’d ever like to collaborate on anything at all! Andy Crestodina Content Marketer, Schmoozer
  20. 20. @crestodina #wineweb
  21. 21. @crestodina #wineweb
  22. 22. @crestodina #wineweb Mastermind Groups
  23. 23. @crestodina #wineweb 1. Live events 2. Degree programs 3. Books 4. Blogs, media 5. Videos, podcasts Knowledge Sources Networking Opportunities 1. Live events 2. Degree programs 3. Networking events 4. Social media 5. Introductions
  24. 24. @crestodina #wineweb 1. Live events 2. Degree programs 3. Books 4. Blogs, media 5. Videos, podcasts Knowledge Sources Networking Opportunities 1. Live events 2. Degree programs 3. Networking events 4. Social media 5. Introductions Mastermind Groups
  25. 25. @crestodina #wineweb What’s a Mastermind Group? “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members.” Source: Wikipedia
  26. 26. @crestodina #wineweb
  27. 27. Every mind needs friendly contact with other minds, for food of expansion and growth. Napoleon Hill Author, Think and Grow Rich
  28. 28. @crestodina #wineweb Types of Mastermind Groups 1. Virtual or Face-toFace 2. Hot Seat, Turn-taking 3. Paid groups run by coaches (Vistage)
  29. 29. @crestodina #wineweb Who to invite
  30. 30. @crestodina #wineweb
  31. 31. @crestodina #wineweb Social media is the world’s greatest phone book
  32. 32. There are two kinds of people on the internet Creators Contributors and “lurkers”
  33. 33. Who makes content? • Journalists • Authors • Podcasters • Academic Researchers • Event Producers And of course... • Bloggers and blog editors
  34. 34. There are two types of social media
  35. 35. There are two types of social media
  36. 36. There are two types of social media
  37. 37. @crestodina #wineweb The Lure of Exclusivity
  38. 38. @crestodina #wineweb
  39. 39. @crestodina #wineweb
  40. 40. @crestodina #wineweb
  41. 41. @crestodina #wineweb
  42. 42. @crestodina #wineweb Commitment and Ground Rules
  43. 43. 1. Confidentiality 2. All must agree on new members or guests 3. Notify the group if you can’t make it 4. Two no-shows and you’re out! Rules and Guidelines
  44. 44. @crestodina #wineweb Structure
  45. 45. 1. Organizer manages invitations 2. Monthly call, Hangout or Skype 3. Organizer takes notes and sends follow up 4. Indefinite or finite duration? 5. Confidential or invite guests? Agenda and Structure
  46. 46. @crestodina #wineweb Sample Agendas
  47. 47. 1. What’s working well for you? (I’ve learned...) 2. What do you need help with? (I need to learn...) 3. What blogs, books or podcasts do you recommend? (I recently discovered...) Teaching and learning mastermind agenda
  48. 48. 1. What’s working well for you? (I’ve learned...) 2. What do you need help with? (I need to learn...) 3. What blogs, books or podcasts do you recommend? (I recently discovered...) Teaching and learning mastermind agenda
  49. 49. 1. What’s working well for you? (I’ve learned...) 2. What do you need help with? (I need to learn...) 3. What blogs, books or podcasts do you recommend? (I recently discovered...) Teaching and learning mastermind agenda
  50. 50. @crestodina #wineweb Annie Cushing Founder, Annielytics 11 years of Analytics Dana DiTomaso CEO, KickPoint 12 years of Analytics Charles Farina Director, Analytics Pros 8 years of Analytics
  51. 51. 1. What are you doing that we can promote? 2. What are you writing that we can collaborate on? 3. What are you doing to be more productive? 4. Do I know anyone that you want to meet? Content marketing mastermind agenda
  52. 52. 1. What are you doing that we can promote? 2. What are you writing that we can collaborate on? 3. What are you doing to be more productive? 4. Do I know anyone that you want to meet? Content marketing mastermind agenda
  53. 53. 1. What are you doing that we can promote? 2. What are you writing that we can collaborate on? 3. What are you doing to be more productive? 4. Do I know anyone that you want to meet? Content marketing mastermind agenda
  54. 54. 1. What are you doing that we can promote? 2. What are you writing that we can collaborate on? 3. What are you doing to be more productive? 4. Do I know anyone that you want to meet? Content marketing mastermind agenda
  55. 55. 1. Share notes 2. Homework or topics for next meeting 3. Confirm time/date Follow Up
  56. 56. @crestodina #wineweb And if it doesn’t work out?
  57. 57. When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal. Napoleon Hill Author, Think and Grow Rich
  58. 58. @crestodina #wineweb Influencer Marketing Contributors + Survey Qs + Visuals
  59. 59. @crestodina #wineweb The invitation
  60. 60. @crestodina #wineweb Letting them know
  61. 61. @crestodina #wineweb Typical response
  62. 62. @crestodina #wineweb You get what you give…
  63. 63. @crestodina #wineweb Thank you!
  64. 64. @crestodina #wineweb
  65. 65. @crestodina Andy Crestodina THANK YOU!

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