Discover how to generate demand for your products and services to increase your sales. Learn the demand generation process and content strategy that aligns with lead generation and the buyers journey to effectively increase revenue for your business.
4. Role of Demand Generation
Demand Generation helps your
organization expand into new
markets, launch new products,
build your brand reputation and
ultimately warms-up prospects
and clients into buying more
products and services.
2017-02-22
Awareness
Interest
Consideration
Preference
Sale
Confidential and Proprietary of 360integralmarketing, a division
of Digital Text Marketing Inc.
9. “When you build content
especially for your buyer
personas, you build a
relationship with people
before you’ve even met
them.”
David Meerman Scott, Marketing Strategist and Author
The New Rules of Marketing & PR
.