Email marketing is an incredibly effective approach which requires little effort and generates huge returns. One of the major benefits of email is that you own your database. With so many constant changes to the online advertising space causing non-stop headaches and inconsistent results, the one marketing method that brings results consistently is email marketing!Email marketing is the most powerful way to nurture relationships with your customers and prospects in the long term.In this online masterclass, Christo will show exactly how you can make email marketing your most profitable marketing method and will share all elements that go into a powerful email marketing system.

1. KEYNOTE
Christo Hall
CHIEF EXECUTIVE OFFICER
BASIC BANANAS
Email Marketing Tactics
That Work in 2022
SYDNEY, AUSTRALIA ~ MARCH 22 - 23, 2022
DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia

2. Serious
question;
Who here spends more
time being present with
your email inbox than you
do with your life partner?

4. Christo Hall
Co-founder of Basic Bananas

5. Christo Hall in the media

6. Tag us:
@basicbananas
#DigiMarCon
#DigiMarConAustralia

7. • 3 ways to grab attention with your
subject line before people hit delete
• The simple secret that keeps people
subscribed for as long as it takes to
make sales
What we will cover

8. • The reason email marketing often
feels icky and how to avoid it
• 2 must-have email funnels to boost
sales
• Getting emails into the inbox

9. 3 ways to grab
attention
with your subject
line before people
hit delete

10. • The subject line
• The first line of your email is visible
from the inbox
• Emojis 😂🥺😍
3 ways to grab attention

11. • Prepare your business for 2022
• This is next week
• Tomorrow’s online planning workshop
Reference time:

12. The simple little
secret
that keeps people
subscribed for as long as
it takes to make sales

13. The simple little secret…
Insert a gold nugget into every email.
A little tip, book recommendation, a
how to vid, something in the PS like
‘Here’s a book recommendation’.
Why I spent over $15k with an apple
reseller!

14. The reason
email
marketing
often feels icky and
how to avoid it

15. • Always talking about themselves and
not giving enough
• Sending too many emails with nothing
great to say
• Over promoting
The reason…

16. • Being too salesy. Write like you’re
writing to a person - friend or
customer
• Aim to provide value, the goal is to
become their trusted advisor

17. A framework to
generate
endless email
content ideas

20. 2 must-have
email funnels
to boost sales

21. • Something specific with specific
benefits
• Create multiple opt ins for different
prospect wants
• Give little unexpected bonus after opt
in to build trust, not the typical over
selling approach
Opt in > nurture - planting seeds

22. • Make other product recommendations
• Offer referral invite
• Offer a bonus
• Ask for a review at a date which
makes sense
Post sales funnel

23. Getting emails
into the inbox

24. • Use first name email addresses eg
skye@ not department email
addresses eg sales@
• Say people’s name eg Hi Dave, not
just Hi…
• Don’t have too many external links
Getting emails into the inbox

25. • Don’t repeat the same link more than 2
times in an email
• Don’t go crazy with formatting eg
bold, underline, capitals etc, keep it
like a personal looking email
• Make the from name of your accounts
a personal name, not department
name or just the email address as the
name

26. • Try not to use spammy looking words,
if an email looks like spam it will end
up in spam eg urgent, free access,
money, win, increase sales, apply
now, $$$
• Instead of ‘unsubscribe’ have ‘update
subscription’ as unsubscribe can
trigger spam filters

27. • Program to help your reputation:
https://www.allegrow.co/

28. Thank You!
PS: You are
awesome!