Standout Subject Lines-Get Your Emails Opened
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Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
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Standout Subject Lines-Get Your Emails Opened
- 1. We CoachThe Pros Sandra Flores 832-289-4465 www.WeCoachSalesPros.com Sandra@WeCoachThePros.com "We provide motivated small to mid size companies money making processes. So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”
- 3. © Constant Contact 2015 StandoutSubject Lines Get Opened, Get Read, Get Results
- 4. 91% of people check their email dailySource: Litmus 4 82%sign up for email on brand websitesSource: Litmus 72%sign up expecting discountsSource: .slideshare.net/bluehornetemail $44.25 average return for every $1 spent on email marketingSource: salesforce.com/blog/2013/07 3xhigher conversion rate than social mediaSource: forbes.com/sites/mckinsey Email marketing:
- 5. At its core, marketing is about getting results. 5
- 7. 7 Clicks / downloads Visits to the store / office Reservations / appointments Calls What kind of results? Revenue / donations
- 8. 8 Email is hard to beat. It’s where people are... 91% of US adults like to receive promotional emails from companies they do business with 138% spend more with email offers than those who don’t receive any email offersSource: PewInternet.org
- 9. 9 Subject lines can... • Get your email read • Bring you more business more revenue • Build awareness around your business or organization
- 10. Source: Inwise 10 open an email based on the subject line. More than 1/3 of people
- 11. Agenda 11 1.Why are Subject Lines so important? 2.How to write good ones 3.Consider desktop & mobile 4.Next steps
- 12. 1.Why are Subject Lines so important? 1. Recognized sender Who sent it? 3 reasons they’ll open your email When was it received? Worth reading? 2. Convenient timing 3. Compelling subject 13
- 13. • Avoid spam-like terms • Check your spam folder • Use spam-check button 1.Why are Subject Lines so important? Choose your words carefully. Freecredit Save offers Click income traffic now cash orderrates Urgent Act Now! Act Now! Get home dollars Fast! guaranteed FeesPurchase money Refund Win remove 15
- 14. Agenda 16 1.Why are Subject Lines so important? 2.How to write good ones 3.Consider desktop & mobile 4.Next steps 2. How to write good ones
- 15. 19 2. How to write good ones Standout subject lines = email opened Short & sweet: 4-7 words ideal Attractive offers: Discounts & gifts Keep it clean: Easy for mobile Brand identity: Incorporate yours Hint of mystery: Raise interest Ask Questions: Make them think Create urgency: Don’t miss out! Entertain, warn, inform: Share knowledge Literary techniques: Write like a pro
- 16. Great subject lines = email opened 2. How to write good ones Top Appeal 7 must haves for Fall Sense of Urgency Only 12 seats left – get yours before midnight Personalize What you need to know about your personal finances Ask a Question How can we help your business grow? Exclusive Appeal An exclusive offer just for you! Stay “In the Know” 13 signs you’re budgeting wrong 21
- 17. Adapt your subject line using “literary techniques” 2. How to write good ones 23 Basic Subject Line Literary Technique Improved Subject Lines June Promotion Onomatopoeia Joe’s Pet Store Newsletter Allusions Mother’s Day Specials Alliteration Sign up for Summer Camp Chunking New EnglandConcert Update: Numbers Splish! Splash ! Oh, the prices we’ve slashed! Cha-Ching! Who let the dogs out?! Pet ShotsThis Saturday Fido’s Got 99 Problems… But Fleas Ain’t One Make Mom’s Morning Miraculous! Cards, Candy and one Cozy Couch Summer Camp 2015: NEW! Archery, fencing & sailing. Kids love it. Parents dream about it. Registration is open. 3 Can’t Miss Summer Festivals 16 Bands but only 1 Miranda Lambert
- 18. Finding inspiration 2. How to write good ones • Check the news! • Magazine headlines/covers • Look at what others are doing • Search results headlines • Blog titles • Tweets onTwitter with lots of engagement • ‘Listicles’ that make you curiously click their headlines like: • Buzzfeed • Upworthy • Mashable 25
- 19. Agenda 26 1.Why are Subject Lines so important? 2.How to write good ones 3.Consider desktop & mobile 4.Next steps 3. Consider desktop & mobile
- 20. Consider mobile. 3. Consider desktop & mobile 27
- 21. When email doesn’t look good on mobile Source: Blue Hornet 29 30% unsubscribe 80% delete
- 22. 76%of people read email on their phones 30 3. Consider desktop & mobile 67%of b2b workers view emails on their phone 64%of key decision makers read emails on mobile Source: 60secondmarketer.com Source: Marketing Sherpa
- 23. 31 Best design practices A good subject line can make or break an email. • Use mobile friendly templates or single column templates • Logo is left or center & links to website • Apply brand colors • Minimum 12pt font for body text & 22pt for headlines • Use customized pre-header text 3. Consider desktop & mobile
- 24. 2. Subject Line optimization techniques 30-40 characters max typically appear on most mobile devices 6-11 words fit best; 4-7 has greatest response Customize first 11-18 words of “pre-header” text to entice mobile readers 53% of email is opened on mobile devices Source: Litmus 32 •Size matters. Keep it clear, make it clever, keep it short.
- 25. Agenda 33 1.Why are Subject Lines so important? 2.How to write good ones 3.Consider desktop & mobile 4.Next steps 4. Next steps
- 26. 34 2. How to set marketing goals Engage members, advocates, volunteers Increase donations, revenue Nurture leads and relationships Drive repeat business and word-of-mouth referrals Reach new customers, donors Marketing goals are general
- 27. 35 •You really can do this! •One toolkit. One login.
- 28. Spotlight on the “click-though” 36 2. Harnessing the power of the inbox:Tracking your results
- 29. 4. Next steps 38 Check the success of your subject lines.
- 30. I could let you leave here and spend your next $20 on lunch… Or you could make the decide to allow me to help jump start your next email marketing campaign and potentially triple your ROI….$20/month allows you unlimited marketing to 500 active contacts!
- 31. © Constant Contact 2015 All the channels that matter. Email. Mobile. Social. Grow withConstantContact All the marketing campaigns you need together in one place.
- 32. Take Me Up On My MONEY BACK GUARENTEE Special offer –Today Only! Get A Free Custom MobileTemplate ($199Value) Free Contacts Uploaded ($59Value) Jump Start-Set Up Live & Recorded Webinar Thursday 10/15 9am AND 30 Minute Custom Consultation To Launch Your First Newsletter In 14 Days Or Less
- 33. Get started today… WWW.MakeBankWithUs.com 42 free 60-day trial No Contract & No Credit Card Needed TextToTrial Text SANDRA to 99000 to set up your account in minutes
- 34. Resources 43 My Upcoming Seminars &Training Local resources-My next events www.WeCoachSalesPros.com BIG ANNOUNCEMENT Save the date! January 8th-9th 2016 Express.Design.Transform Women’s Weekend! Hotel Indigo
- 35. Authorized Local Expert – Sandra Flores Sandra@WeCoachThePros.com www.WeCoachSalesPros.com D:832-289-4465 Text wecoachthepros to 22828 to join my list! facebook.com/wecoachthepros @wecoachthepros linkedin.com/in/wecoachthepros