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How to Hit the
Content Marketing Trifecta:
Aggregation, Curation
and Original Content
Jennifer McNally
VP, Content Marketing
SmartBrief

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What is the #CMTrifecta ?
Aggregation
Curation
Original Content

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Aggregation

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How do we find content?
• Twitter Lists
• Trade Associations
• E-mail Newsletters
• Trade Publications
• Ebooks / Whitepapers / Research Papers / Webinars

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Put these tools
to work for you

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Curation

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• Identify
• Follow
• Create
• Share
Cast a Wide Net

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Original Content

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Create
Curate
Syndicate

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Create
• Network – Find writers
• Attend industry events
• Read trade publications

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• Whitepapers
• Blog Posts
• Social
Curate

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• Where do I distribute?
• How do I get my content out there?
• Success: How do I track the content?
Syndicate

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Stay Informed & Engaged

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Lead. Engage. Transform.
At SmartBrief we strive to keep you informed and prepared. Our product strategy
provides flexibility and choice to our subscribers, partners and advertisers to meet
all their content needs. Through our suite of e-mail newsletters, dedicated
sends, white papers, webinars, live blogs and trade show and event coverage, we
empower brands, agencies, associations and companies with the power to find the
right audience at the right time and in the right place.
SmartBrief.com

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Jennifer McNally
VP, Content Marketing, SmartBrief
555 11th St NW, Suite 600
Washington, D.C. 20004
(202) 737-5500 x246
Twitter: @smartbrief, @jenmmcnally22