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Part 5 : Shaping the Market Offerings Chapter 13 – Designing and Managing services
Managing Service Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Service Brands ,[object Object],[object Object],[object Object],[object Object]
Managing Product Support Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Product Support Services ,[object Object],[object Object],[object Object]

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Chapter 13 Designing And Managing Services

  • 1. Part 5 : Shaping the Market Offerings Chapter 13 – Designing and Managing services
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