1. TRACE 2012 ©
TRACE TV STARTER PACKAGE

2. TRACE 2012 ©
ABOUT TRACE URBAN
•TRACE Urban (channel 325 – DSTV) is the number one international
urban music channel. Launched in 2003, TRACE Urban gives a unique
insight into urban music and culture and airs the most popular urban
music genres focusing on the latest in R&B, hip-hop, dance, rhythmic
pop, reggae ton.
• The leading music channel played in shops, lounges, clubs and bars
across Africa and specifically in Nigeria thus reaching out to individuals
with buying power during their relaxation time.
• Our primary target market are urban music fans between the ages of 18
to 34, with a spill over audience of 35-45 years thus reaching out to all
from entry level to senior management (and beyond) in banks, telecoms,
energy and industry
• Our distribution network includes DSTV, NTA 2 Channel 5, reaching out
to social classes with spending power in the Nigerian society
• TRACE is the highest rated Music Television Channel on DSTV, beating
its closest competitors by over 100,000 in reach.

3. TRACE 2012 ©
STARTER PACKAGE OBJECTIVE
• TRACETRACETRACETRACE STARTERSTARTERSTARTERSTARTER PARKAGEPARKAGEPARKAGEPARKAGE is a package that is
designed to ultimately give brands some leverage
to connect with their target audience while
increasing the popularity and visibility of their
brands in the long run stimulating brand recall,
purchases and exciting concepts that can be used
to amplify the tenet of the brand to millions of
people.
• The marketing industry has evolved over time to
become highly competitive in nature such that
there is a constant need for brands to keep in touch
with consumers with the right messages.
• Good brand initiatives will improve recruiting new
consumers; influence purchase decisions, and
brand recall becomes relatively easier.

4. TRACE 2012 ©
STARTER PACKAGE RATES (STANDARD)
NOTE: PRE PAYMENT AND MINIMUM OF 3 MONTH CONTRACT COMMITMENT
PACKAGE
DSTV
NO OF
SPOTS
RATE (N) TOTAL PER
MONTH(N)
TOTAL PER
QUARTER (N)
Added Benefit
STANDARD
Create a 30” TV
Graphics based
commercial
20 52,500 1,050,000 3,150,000 Facebook Hype on
the TRACE Nigeria
fan page (5 hype
per Month)
VALUEVALUEVALUEVALUE 1,050,000 3,150,000
OFFEROFFEROFFEROFFER (PREPAID) NET(PREPAID) NET(PREPAID) NET(PREPAID) NET 500,000 1,500,000

5. TRACE 2012 ©
STARTER PACKAGE RATES (ENHANCED)
NOTE: PRE PAYMENT AND MINIMUM OF 3 MONTH CONTRACT COMMITMENT
PACKAGE
DSTV
NO OF
SPOTS
RATE (N) TOTAL PER
MONTH(N)
TOTAL PER
QUARTER (N)
Added Benefit
ENHANCED
Create a 30” TV
Graphics based
commercial
15 52,500 N787,500 2,362,500 Facebook Hype on
the TRACE Nigeria
fan page (5 hype
per Month)
VALUEVALUEVALUEVALUE N787,500 2,362,500
OFFEROFFEROFFEROFFER (PREPAID) NET(PREPAID) NET(PREPAID) NET(PREPAID) NET 300,000 900,000

6. TRACE 2012 ©
STARTER PACKAGE RATES (STARTER)
NOTE: PRE PAYMENT AND MINIMUM OF 3 MONTH CONTRACT COMMITMENT
PACKAGE
DSTV
NO OF
SPOTS
RATE (N) TOTAL PER
MONTH(N)
TOTAL PER
QUARTER (N)
Added Benefit
STARTER
Create a 30” TV
Graphics based
commercial
10 52,500 525,000 1,575,000 Facebook Hype on
the TRACE Nigeria
fan page (2 hype
per Month)
VALUEVALUEVALUEVALUE 525,000 1,575,000
OFFEROFFEROFFEROFFER (PREPAID) NET(PREPAID) NET(PREPAID) NET(PREPAID) NET 200,000 600,000

7. TRACE 2012 ©
DISCLAIMER
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owned by Trace TV, Entertainment Management Corporation and/or its licensors and has been disclosed to you on a strictly
confidential basis for your general information only. All rights are hereby reserved and, for the avoidance of doubt, no licence
or assignment of any type in any of the content of the presentation has been granted. To the fullest extent permitted at law,
Trace TV and EMC make no (and expressly disclaims all) representations and/or warranties, express or implied, in respect of
its content. Any unauthorised review, dissemination, disclosure, alteration, printing, circulation or transmission of this
presentation is prohibited and may be unlawful.
For all information please contact:
ANTHONY OPARA on 706-667-2223
or
SHADE MCIVER on 803-073-0467