Commercial radio stations are privately owned media that generate revenue primarily through advertisements. Some large national commercial radio stations in the UK include Classic FM and Absolute Radio. Local commercial stations include BBC Radio and Heart. Commercial radio stations are owned by large media companies that have a presence across multiple platforms. Global, a large radio group, owns stations like Heart, Classic FM, and Capital as well as having media holdings in other sectors.

1. What is commercial radio?
• Commercial broadcasting is the broadcasting
radio programming by privately owned
corporate media, as opposed to state
sponsorship. It was united states’ first model
of radio and later it was television during the
1920s, in contrast with the public television
model in Europe during the 1930s, 1940s and
1950s which prevailed worldwide except in
the united states, until the 1980s.

2. Effect of relying on advertising
revenue?
Traditional print based media relies heavily upon advertisements and
classified adverts for the generation of the majority of their revenue, which
accounts for upwards of three quarters of total income. This subsidy covers
the expensive printing and distribution costs of the publication which was
estimated to be between 30-40% and 11% respectively of total operating
costs in 2006.Although online advertisements revenue have overtaken their
print counterparts recently, the vast majority of this is spent on search
engines and pay-per-click content rather than more traditional advertising on
news websites such as banners.
The disadvantages is if they run out of viewers no one would one them to
advertise their items which means they close down because they make most
of their money out of advertising.

3. What are some national commercial
radio station?
• Here are some national commercial radio
stations.
• Classic FM
• Absolute radio
• Talk sport

4. What are some local commercial radio
station?
• 1. BBC Radio 2 (15.4m listeners every week)
2. BBC Radio 1 (11.0m)
3. BBC Radio 4* (10.9m)
4. Heart (7.5m)
5. Capital (7.4m)
6. BBC Radio 5 live* (6.3m)
7. Classic FM (5.6m)
8. Kiss (4.4m)
9. Smooth Radio* (3.7m)
10. Magic (3.6m)

5. What sort of adverts do they have on
commercial radio?
• Every advert is aimed at a certain group of people and you
watch closely you realize that they put on some adverts on at
certain time for example baby items, they put it on during day
time around morning because mums are most likely to be
home.
• Commercial radio stations make most of their revenue selling
"airtime" to advertisers. Of total media expenditures, radio
accounts for 6.9%.Radio advertisements or "spots" are
available when a business or service provides valuable
consideration, usually cash, in exchange for the station airing
their spot or mentioning them on air.

6. What companies own commercial
radio station?
• Global group own heart London radio station
which is a very well known commercial radio
station, they also own other radio stations like.
• Classic
• FM
• Capital,
• Choice FM
• LBC Radio

7. Do these owner- companies have a
presence on other media platforms?