strategic management

1. By : J.Subhashine
3511140024

2.  "Partnership" is the relation between persons
who have agreed to share the profits of a
business carried on by all or any of them
acting for all.

3.  Reliance Communications today announced
the signing of an exclusive strategic
partnership with Universal Music to offer
music-related services and content across
RCOM’s GSM, CDMA, 3G Mobile and
Wireless Broadband platforms

4.  Is the flagship company of the Reliance Anil
Dhirubhai Ambani Group.
 India's foremost and truly integrated
telecommunications service provider
 Customer base of 110 million including over 2.5
million individual overseas retail customers
 Ranks among the Top 4 Telecom companies in the
world by number of customers in a single country
 Digital network that is capable of supporting best-
of-class services spanning the entire
communications value chain, covering over 24,000
towns and 600,000 villages

5.  The world’s leading music company with wholly
owned record operations or licensees in 77
countries.
 Its businesses also include Universal Music
Publishing Group
 Which includes the last 100 years of the world's
most popular artists and their recordings.
 UMG’s catalog is marketed through two distinct
divisions, Universal Music Enterprises (in the U.S.)
and Universal Strategic Marketing (outside the
U.S.).

6.  A commitment of substantial investments to be
made by both the parties to offer 360 degree music
experience to customers across all platforms
including Voice, WAP, Web, IVR, Blog & through
On-Ground Events.

7.  Music offers the potential to provide the best
consumer experience on 3G network
 Universal will offer its entire catalogue of
international and Indian music to RCOM.
 The Simply Music Initiative will keep the customer
engaged on an ongoing basis by providing exclusive
and differentiated music content.”

8.  To offer the Indian consumers a “Money can’t buy”
proposition
 First of its kind initiative in India for seamless
music consumption on-the-go, on ground, both in
India and Overseas

9.  Simply Music Initiative - exclusive caller tunes, ring
tones, Mobile Radio Web Streaming, Full tracks etc
for all Reliance customers across GSM and CDMA
networks
 Simply Music comprises of two unique packs –
Gold and Platinum.

10.  The Simply Music Gold Pack - will comprise of 3 full
length track, 3 ringtone, 4 callertune and 30 minutes
mobile Radio Web streaming. This pack will be available
for a monthly subscription of Rs 25 only.
 The Simply Music Platinum Pack - will comprise of 10
full length tracks, 10 ringtones, 10 callertunes and 100
minutes of mobile Radio Web streaming. The Platinum
pack will be available for a monthly subscription of Rs
99 only.

11.  As part of its ongoing product innovation, RCOM
will make Simply Music a long term customer
engagement initiative by infusing dynamic novelty
in the Offering on an ongoing basis.

12. Gaining max profits by :
 having mass appeal
 extensive usage potential
 providing entertainment for leisure time.