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Sandy Sam Presantation

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sandeep sharma
sandeep sharma

advertisment media(telivision)

BusinessTechnology
1 of 30
ADVERTISEMENT MEDIA
ADVERTISING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF MEDIA
ELECTRONIC MEDIA
HISTORY OF TELEVISION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
TELEVISION MEDIA
NATIONAL TELEVISION NETWORKS
ADVANTAGES OF NATIONAL TELEVISION
DISADVANTAGES OF NATIONAL TELEVISION
STRATEGIC USE OF NATIONAL TELEVISION
LOCAL TELEVISION ,[object Object],[object Object]
LOCAL TELEVISION STATIONS
CABLE TELEVISION ,[object Object],[object Object],[object Object]
NEWS CHANNELS
ENTERTAINMENT CHANNELS
SPECIALIZED CHANNELS
ADVANTAGES OF CABLE TV ,[object Object],[object Object],[object Object]
STRATEGIC USE OF CABLE TV ,[object Object],[object Object],[object Object],[object Object],[object Object]
FORMS OF TELEVISION ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TELEVISION VS. NEWSPAPERS ,[object Object],[object Object],[object Object]
MEDIA CONSUMPTION ,[object Object]
TABLE 4.2
BROADCASTING RIGHTS - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
BROADCASTING RIGHTS: TELEVISION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MESSAGE ,[object Object],[object Object]
SOME OLD ADVERTISEMENT Dove Evolution in a 2006 Commercial A Coca-Cola ad from the 1890s
THANK YOU     ,[object Object],[object Object],[object Object],[object Object]

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Sandy Sam Presantation

Editor's Notes

  1. CPMs used to: 1. Set advertising rates 2. Compare the costs of different media and vehicles