SlideShare a Scribd company logo
The re-run was announced,
through the Twitter handle of
‘Prasar Bharti’.
Due to the nostalgia associated
with the show, the news spread
like wildfire, through digital and
social media channels.
Nostalgia is an asset for the channel.
The channel in order to maintain its
high ratings, that were gained during
“Ramayan”. Brought back its
previously hit shows like -
Byomkesh Bakshi, Buniyaad, Dekh
Bhai Dekh, Shaktiman etc.
DD has increased its rate amid the
sharp rise in viewership.
A ten-second ad spot on
“Ramayan” is sold at Rs.65,000.
Previously, a ten-second slot,
ranged between
Rs.10,000-Rs.15,000.
1
2
3
28 March
3
9 April 16 April
35 42
Week 14
Week 13
1.9 Bn+
1.5 Bn+
28 March
2
9 April 16 April
25 24
Unlike most brands, who have lowered their spendings, on advertisements, AMUL
started to spend more of its revenue on advertisements. R S Sodhi, the managing
director of AMUL said on April 28th that they have increased the spending from 1%
to 2% on advertisements after the lockdown. Most of these advertisement slots were
bought between the telecast of Ramayan and Mahabharat telecast. They even
re-released their advertisements from the past, those (ads) which were aired when
these programs were first premiered.
Indian Brands during Covid-19 - Arun singh

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  • 1.
  • 2.
  • 3.
  • 4. The re-run was announced, through the Twitter handle of ‘Prasar Bharti’. Due to the nostalgia associated with the show, the news spread like wildfire, through digital and social media channels. Nostalgia is an asset for the channel. The channel in order to maintain its high ratings, that were gained during “Ramayan”. Brought back its previously hit shows like - Byomkesh Bakshi, Buniyaad, Dekh Bhai Dekh, Shaktiman etc. DD has increased its rate amid the sharp rise in viewership. A ten-second ad spot on “Ramayan” is sold at Rs.65,000. Previously, a ten-second slot, ranged between Rs.10,000-Rs.15,000. 1 2 3
  • 5. 28 March 3 9 April 16 April 35 42
  • 6. Week 14 Week 13 1.9 Bn+ 1.5 Bn+
  • 7.
  • 8. 28 March 2 9 April 16 April 25 24
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  • 11. Unlike most brands, who have lowered their spendings, on advertisements, AMUL started to spend more of its revenue on advertisements. R S Sodhi, the managing director of AMUL said on April 28th that they have increased the spending from 1% to 2% on advertisements after the lockdown. Most of these advertisement slots were bought between the telecast of Ramayan and Mahabharat telecast. They even re-released their advertisements from the past, those (ads) which were aired when these programs were first premiered.