This document summarizes an advertising and promotion project for launching a new tire service center called Check Point. It will provide tire, wheel, and battery sales and services. The communication objectives are to build awareness, encourage trial, increase traffic, and establish branding and positioning over 12 months. The communication mix includes print, broadcast, outdoor, internet, and sales promotion tactics. The budget for the first year's promotional activities is estimated to be 36,825,000 Egyptian pounds. Progress will be evaluated monthly and media spending will be reviewed quarterly.
Unknown Facts About Buying TV Ad Spots UnpluggedBookadsnow
TV advertisements have always been effective at attracting the viewers & hence it became a popular platform for advertisements.There are so many factors to consider while releasing a television advertisement. Read to know more.
“MapTheCab” was a startup/project founded in 2012, which was the Uber/Ola equivalent of that time for India. It helped find and share cabs at low prices. The product never went beyond the prototype stage though!
Unknown Facts About Buying TV Ad Spots UnpluggedBookadsnow
TV advertisements have always been effective at attracting the viewers & hence it became a popular platform for advertisements.There are so many factors to consider while releasing a television advertisement. Read to know more.
“MapTheCab” was a startup/project founded in 2012, which was the Uber/Ola equivalent of that time for India. It helped find and share cabs at low prices. The product never went beyond the prototype stage though!
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...Romain Fonnier
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...Romain Fonnier
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
Online Advertising or Internet Advertising is based on Internet to deliver promotional messages to consumers.
This presentation talks about what,how,why,where,when about Online advertising.
Benefits of Online Advertising
• Cost
• Measurability
• Formatting
• Targeting
• Coverage
• Speed
• Time Duration
Mobile advertising and marketing solutions provided by Sarmady.
These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development
A pitch presentation designed for our client Spread Communications that was meant to reflect the sophistication and luxury-oriented approach in design of Citizen watches.
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Tech Mpire (TMP) Business Overview - August 2017 George Gabriel
Not many tech stocks have all these attractive qualities: 1. organic revenue growth, up >3x in 2 years 2. Underlying profitability 3. Globally scalable market opportunity 4. M & A optionality 5. New CEO with sector-relevant experience (ex Google, youtube) ready to drive growth. TMP is ready to scale.
2. Advertising & promotion project Prepared by Presented to Tarek Mostafa Ahmed Dr. Hatem El Ghamry Ahmed Farag Emad Shoukry Sameh Mohamed Nihal Abdel Aal
3. Introduction. Marketing & communication objectives. Communication mix and tactics. Creative strategy. Media planning. KPI. Budget. Agenda
4. Launching a New Tire Service Center (Check Point). Check point is a high standard car service center. The main activities of this center will be sales of tires, wheels and batteries in addition to the service of tire repairing, alignment and wheel balancing. Product definition
5. This will be the first service center for the Egyptian tire company (ETC) which will be followed by a big chain of centers. In Egypt such high standards for these activities are not provided except from only one competitor "Bridgestone" who started his chain 3 years ago and reached now up to13 branches. Current situation
6. Alignments. Lower price with the same quality. sound & video systems (for customers to observe their cars during the service). Reservation by phone (scheduling and time estimated per service). Competitive edge over Bridgestone
7. Brand oriented customers. Social class A and B. Geographical target is Egypt's main cities (starting with Cairo & Alex). Target customers
9. To penetrate the market with 5 % market share, closing the year with 3 branches, 2 in Cairo and 1 in Alex. Marketing objective
10. Awareness Trial Traffic Branding & Positioning The objective time plan is 12 months Communication objective
11. Advertising (High reach so help in Awareness, and build brand image) Interactive/Internet Marketing (Reaches target market and helps in giving more detailed information) Sales Promotion (Encouraging trial and lead to more traffic) Communication mix
12. Advertising. Print Media (Newspapers, Magazines, Flyers) Broad cast (Radio and TV) Outdoors (Billboards) Internet. (web site & Banners) Sales promotions. (Discounts, Bonus packs, Loyalty programs) Tactics
13. Media Mapping : The Role of the main medium INTERACTIVE AND A REMINDER MEDIUM. FREQUENCY BUILDER MORE RATIONAL THAN EMOTIONAL. GENERATE QUICK AND HIGH REACH (NWSP). ENHANCE THE IMAGE (MGZ) HAS GREAT EMOTIONAL VALUES AND PRESENT US WITH AN AUDIO-VISUAL MESSAGE. HIGH REACH. Education Awareness Radio Print TV Outdoor Long Term Signs Online DM CONSTANT REMINDER Image Direct Response ONE-ON-ONE DIALOGUE
14. Big idea Trust of the professionalism and high standard of technical quality and customer service that will provide the customer and his family the Safety with The Check Point Center Creative strategy
15. The Message: Only trust the professionals. Only professionals can take care about your family safety. Your satisfaction is guaranteed. If you need high standard technical service ……… Go to check Point If you need high standard customer service ……… Go to check Point
17. TV Radio Outdoor Magazines Beach Shopping Malls Newspapers Cinemas Transit Points TARGET AUDIENCE Cafes/ Internet Cafes Sports Concerts Internet SMS Media planningThe Daily Exposure
18. Home Sleeping Time Work TV Consumer Before Lunch Free Time Lunch Time Afternoon nap Source: AMRB - Time Proprietary Research
19. Morning is about engaging the consumer &creating an interest “through Newspapers & Radio” Evening is aboutSupport and Reason to believe “through TV” Home Sleeping Time Work TV Consumer Before Lunch Free Time Lunch Time Afternoon nap Source: AMRB - Time Proprietary Research
20. Its all about affinity planning Maintaining an ongoing conversation with our target consumer At the right time in the right place Home Sleeping Time Work TV Consumer Before Lunch Free Time Lunch Time Afternoon nap Source: AMRB - Time Proprietary Research
24. Ahram: full page= 220,000 EGP, ½ page= 95,000 EGP, ¼ page= 45,000 EGP 1st quarter use ½ page of total cost= 1140,000 EGP The rest of the year use ¼ page of total cost=585,000 EGP Akhbar: Full page= 140,000 EGP, ½ page= 70,000 EGP, ¼ page= 35,000 EGP 1st quarter use ½ page of total cost= 840,000 EGP The rest of the year use ¼ page of total cost= 455,000 EGP Arabity magazine: Full page= 8000 EGP Cost/year= 96,000 EGP Flyers cost/year= 20,000 EGP Total cost of print media= 3,136,000 EGP/year Estimated cost for print media
28. Arabic serial -> CH 1 (cost 10,500/min during serial) Biet Bietak -> CH 2 (cost 18,000/min) MBC 2 pm films (9pm-1am) (cost 8000/min) Ashra masaan -> Dream (cost 6000/min) Rotana cinema pm films (9pm-1am) (cost10,500/min) Qahira el-Youm -> Orbit (cost 10,500/min) Top T.V. programs
29. The length of the commercial will be 2 min. In the first quarter the frequency will be once/day for all channels with cost of 11,430,000 EGP. For quarters 2, 3 & 4 the frequency will be once every other day with cost of 17,145,000 EGP. Total cost of T.V. ads = 28,575,000EGP Total cost of TV Commercials
31. big billboards, 4 in Cairo & 3 in Alex: October bridge 700,000 EGP/Year 4 in Mehwar 1,200,000 EGP/Year 2 in Ring road Maadi 100,000 EGP/Year 2 in Ring road Haram 100,000 EGP/Year 2 in Cairo/Alex highway 200,000 EGP/6 month 3 in Sahel road 90,000 EGP/3month 2 in Alex Cournash 300,000 EGP/Year Total cost/Year = 2,690,000 EGP Outdoor-Billboards