1. Deryn Smith
Advanced Portfolio

2. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

3. Conventions of real media products we used
Picturesque setting
Direct close ups to make the audience feel involved

4. Conventions of real media products we challenged
No change of costume like what is
usually saw in pop music videos.
It’s a sad song but our footage is thoroughly consist with bright
colours which contrasts against the concept and message of
the lyrics. As such songs like Adele – Someone Like you has
been black and white edited throughout to give a melancholy
effect. We did this as we took the message of the song in a
different way then thinking it had to be heart-wrenching and
emotional, as it was of pop genre and light-hearted we decided
to create it as if it was a positive outcome.

5. Costumes and Props
Long, flow dress was used to
broadcast femininity and so the
target female audience can
emphasise with this artist, the
several colours on the dress
represent the artist’s state of
mind as the lyrics sing ‘I need
this time to clear out my mind’,
the colours represent mixed
emotions the female is feeling.
Red represents the element of
love in the song.
Blazer (boyfriend blazer) used to
show stereotyped masculinity, to
show how the artist had strength
to leave her lover and wasn’t
weak as females can be
stereotyped to be. The bold
colour of black represents the
‘death’ of this love and that it has
came to an end.

6. Editing
We have both narrative and performance in our music video. The performance We wanted to end our music video more delicately
clips we kept to the original, natural colour and the narrative clips we edited to than a cut so that it fit perfectly with our ending
make them black and white. We decided to do this so the narrative footage looks shot, therefore we edited the end to make it fade.
natural as if it’s been captured by the female’s ex and it’s capturing her real
emotions and feelings towards the relationship.
Performance Narrative
However, some of the narrative footage we believed looked too plain on it’s own to keep the
music video interesting, therefore we merged a narrative and performance clip together,
changing the opacity on the performance clip, so that both were shown.

7. Camera work & Editing
Camera work played a vital part in the success of my video as I wanted the narrative to be
clear to the target audience, I wanted to set the scene, portray the confused emotions of
the character and vary the camera shots to keep the video interesting to the viewer.
How I set the scene...
To set the scene I did a panning shot which began I then stopped the camera
from the sky, so the viewer can see its a clear blue panning and tilted the tri-pod
sky connoting it’s a sunny day. The panning shot vertically to add suspense to
continues until it stops at some ancient pillars what would be revealed at the
which conveys to the audience it’s a picturesque bottom of the pillars, which
ends up being the character.
setting which is what I wanted to achieve within The suspense made gives the
this opening. character a more significant
role in the video as the
audience have waited for her to
be revealed.

8. How I portrayed the emotions of the character...
I wanted the character to reveal a variety of emotions within the video to relate with the lyrics.
Happiness – I achieved the camera work and
editing to go into this emotion by filming in
an area that reflected sunlight off the
characters red hair and the greenness of the
leaves in the background, both colours
reflected light perfectly which gave the shot
a bright, happy and up-beat film.
Melancholy – I achieved this by using a close-up
shot to make it more serious so the viewer can
concentrate on the character’s face. The editing
of changing the colour to black and white gives
the melancholy effect perfectly as it contrasts
with the colours used for the happiness clips.
Colours play an extensive role on the audience’s
viewing of a music video, it enables them to
become a ‘comelian’ and almost have the
character’s emotions reflect on their own.

9. Genre
The genre of our music video is Pop
The opening suggests this there are vibrant colours throughout. From the bright blue sky,
the aluminous green of the grass and the multi-coloured dress the female is wearing.
I believe colours are a large, important factor when considering the genre of the song.
It also features both narrative and performance throughout, this is suggested in the opening as the female is first saw
positioned against an ancient pillar which doesn’t seem natural (narrative) where she then begins to sing (performance).
How the characters are introduced
There is only one character featured in our music video, however limitations of filming in a public park lead to
accidental people in the background.
1
2
Our music video opens with a pan shot of the summer sky 1 which moves to
the top of ancient pillars to where it stops panning. 2 3
The character is introduced to fit with the lyrics. “Stop...Where am I?”
the camera angle movies vertically down the ancient pillars 3 to reveal the
female character at the bottom 4 the audience are aware this is the character 4
when her performance begins.

10. How effective is the
combination of your main
product and ancillary texts?

11. Ancillary Project 1
My first ancillary project is a CD cover has an extreme close-up of
When I originally took the picture it was on a sunny day which
‘Jessica-May’, the character in the music video. I used an extreme close-
lead to the picture having bright colours, therefore as this is a
up to relate to the title of the song ‘I Need this space’, which tells the
Pop song, to relate to the genre of light-hearted and up-beat, I
audience it’s a female who feels claustrophobic within a relationship.
did little edit to the picture as edits I had tried didn’t look as
The back cover of the CD reflects the continuous long shots I have in the
believable and professional as the original picture.
video which again, reflects on the song about ‘needing space’, the shot
shows the character looking small against all the nature
Similarities to music video...

12. Ancillary Project 2
My second ancillary project was a poster advertising the song and it’s date sale. For the poster I decided it would need a more eye-
catching, edited effect for it to be successful in the real world, and to also differentiate it from how my CD cover and music video
looked. As I believe the advertisement should show that it is a up-beat, pop song which also has a sad message in the lyrics.
‘Home-made’ video taken by
Similarities to music video... female’s ex-boyfriend to show
how he believes their relationship
The black and white effect used for will turn out, however female
my ancillary project has been conveys in song she feels
differently.
reflected in our music video how we
edited the narrative clips to black
and white to portray emotion in the
video as we wanted it to give the
idea that these narrative, black and
white clips are the emotions the
female portrays while in her
relationship and also that some are
‘home-made’ clips her ex boyfriend
had taken.

13. My ancillary projects thoroughly helped me in the planning of my music video, they
helped me to decide on camera-work that I would use close-ups of the character to reflect
the name of the song. However, I would also use several long-shots zooming out from the
character as it also reflects to the song title, as it connotes that, that’s the space she
needs. My Ancillary projects also enabled me to plan what editing I would do throughout
my music video, I believe this was an extensive benefit for me whilst during the creation
of the video as the different colour edits allowed the video to tell two different stories.
Bright colours for the performance and black and white for the narrative.

14. What have you learned from
your audience feedback?

15. To gain knowledge on what our
target audience, those who favour
the pop genre, want in a music
video I created a questionnaire
which contained the following
questions...

16. I gave out 10 questionnaires to people who fit the mould of our target audience.
The results gained are displayed in the
following pie charts...
1. How would you 2. Would you prefer 3. Would you enjoy a
want the artist(s) to be the music video to music video more with
portrayed in the video? have fast-pace editing a narrative or without?
Positive
or a minimum of… Please expand on…
representation
Negative Narrative
representation Fast
Performance
Enjoying Minimum
themselves Both
Emotionally
involved
Seductive

17. The audience research reflected extensively on our music video, we
listened to the answers we received from the target audience and
ensured we programmed this into the video.
Narrative & performance
Fast-pace editing
Positive representation
& emotionally involved

18. How did you use media
technologies in the construction
of your music video?

19. Adobe premiere pro was the software we used to edit
our music video. Throughout the period I progressed in
my skills on premiere as beforehand I had never edited
anything before, I was able to turn separate clips into
black and white, merge two clips together and to change
the opacity so one clip was in the foreground and the
other in the background.
The song we used was found on YouTube to which we then converted to an MP3 file and
imported into the audio file so we could add it into our adobe premiere pro editing and it
would play in our music video. However, as we had the song playing aloud whilst filming, we
had to ensure all audio was turned off in the clips, so only the MP3 file was heard.
My music video and evaluation were both placed on my blog
http://derynandjessmediacoursework.blogspot.co.uk/ which has been developed through the website
www.blogger.com however to put my evaluation onto my blog I had to use Slideshare to transform it
into a document that could be put onto my blog, as just like my video that had to be converted
through YouTube, and my other word documents that had to be made into a JPEG, I can’t upload a
PowerPoint presentation straight onto my blog.