1. How effective is the combination of
your main product and ancillary
texts?

2. One thing we wanted to keep consistent and at the forefront of our products was the
image of the shot glasses. We decided to corporate this image within our video,
poster and CD covers. This image brands the group as we do not use images of the
band mates on our CD cover, we wanted to reinforce the idea of the lyrics “one shot
too many”, as we thought this was the main message of the song and it also ties in
with our narrative.

3. Looking at existing Rock bands such as King’s of Leon and Evanescence we saw how their CD covers mainly
consisted of dull greens, pale blues and warm oranges and from this we were able to construct how we wanted our
poster and CD cover to look like.
Taking inspiration from King’s of Leon’s “Come Around Sundown” album cover we liked the warm orange tones they
used, so we decided to use a similar shade of orange to incorporate it through or CD cover and poster. Using this
shade of orange helps to subvert from the typical connotations of black linked to this genre and by using this tone it
creates an inviting appeal for our target audience which is predominately 15-20yr olds.
So I used this similar orange
and incorporated it within the
triangle on Photoshop. I added
a filter called “Colour pencil” to
give it a Rock feel and some
edge to it because the bolder
orange at the back has softer
tones. On the glasses I added
the effect called “Sprayed
Strokes” which creates a lens
flare effect to make the image
blur reinforcing how drinking
effects your vision. These
effects work well with the
colours and genre because
they all stand out and
compliment each other and it
sums up the idea of the song
and album as a whole.

4. Poster CD In-lay CD Cover Back of CD
To draw my target audience to my overall package:
Opening Sequence of Video • I’ve kept the same font “Copperplate Gothic Bold” consistent through our Poster, CD
cover/In-lay and in the opening sequence of our video. The effect of using this font
connotes masculinity and I feel that this is a strong font which is easily noticeable
and it reiterates the idea of our music video being predominately male, and we
wanted to target mainly teenaged boys, even though some teenaged females may
be interested.
• I used the same shade of orange and the same filter “Colour Pencil” through all
products to show the continuity and having it tied in with our chosen genre
• Effectively I’ve used the image of the shot glasses to brand the group just how Kings
of Leon used the palm tree to symbolise their group. Using this creates an enigma
for my group, highlighting the message of being intoxicated and this may appeal to a
teenaged audience as it will persuade them to buy our album because it’s based on
controversial topic.

5. Combination How effective is the How effective is the Do you think our
Ancillary task motif of the music video is
of All combined with the excessive drinking successful ?
Products video linked with the shot
glass decreasing?
Person1 I think it works It shows continuity Yes I think it was a
because the use of the throughout the video success because there
shot glass links the and a reflection of was a sense of fluidity
band members teenagers today. As and it was easy to
together and it the liquid in the glass understand
correlates with the decreases the more
images on the poster the actors get drunk
and CD cover
Person 2 The actors work well It works well as it I agree because the
with the story line of shows progression to story line has humour
the song and the what happens when to it and that’s what I
repetitive use of the they continue to drink enjoy when I watch
shot glasses help tie music videos. I think
everything together the most successful
parts are the repeated
images of the people
taking the shots
Person 3 The colours of the I thought it was slightly Yes because from
poster work well but it predictable but the what I can see the
there could’ve been idea still worked with actors look like they’re
more effects on the the concept of the young and for me I
front cover as it looks a song think it shows a
little bit plain. But the reflection of what
image ties in very well young people do at
with the poster, CD this age. And I like the
cover and video use of the first person
technique it’s very
creative,