The document discusses design elements to consider when creating a digipak, including: 1) Researching digipaks in the same genre from music platforms and CD covers to get ideas. 2) Analyzing existing digipaks and noting design features like bright colors, writing on the spine, colorful CDs, images, barcodes, and song lists. 3) Determining that for a target audience of 10-15 year olds, bright colors, exciting images, and minimal writing would be most appealing, based on analyzing digipaks from artists like Little Mix and Katy Perry.

1. Digipaks
Siobhan Fox

2. What to do…
• Research into similar digipaks of the same
genre – from iTunes and looking at CD covers
• Template 4-6 pages
• Images – original
• Photographs – Photoshop – Contact sheet
• Test shoot - Props
- Costume
- Location
- Lighting
- Pose
- Shot type DIGIPAKS

3. Lots of bright coloured
Little Mix The use of black and white with
aspects of colour look very effective
backgrounds to make it stand and is something that we could take
out and appeal to 10-15 year into consideration. This also makes
olds the band name stand out more
This second
album they
produced is much
more
sophisticated with
their more
serious poses,
positioning and
colour
This is their first album and could be seen to be
They are shown to be more targeted towards a lower age as it is not as
individuals due to the split screens. sophisticated as other POP album covers. Their
The images would have been taken body language shows they are a new group as
separately and this is something that they are holding hands and smiling
as a group we could use
I couldn’t find Little Mix’s digipak so have got their album cover to analyse
DIGIPAKS

4. Name of each song on the
back so the audience
know what songs they are Katy Perry Barcode on the back of
the digipak
buying
The producer of this
digipak has thought
Colourful writing about the spine down
the sides and have put
The images look like writing on there which
they ware fun to i think is a good idea
produce as she looks as and we could use in
if she is on clouds or ours
candyfloss Provocative pictures
however are still suitable
for target audience age,
plus these kind of
pictures will expand her
The CD and inside cover
target audience to
has sweets and cake on
boys/men as well
which is appealing to the
target audience
Colourful, exciting images on CD itself with
bright colours
Katy Perry’s digipak suits the conventions of a POP genre music
video as it is very colourful, exciting pictures and patterns.
DIGIPAKS

5. The darker colours show that the
Rhianna The roses on the inside of digipak
show that the songs may be love
album may have slower songs songs
The images are quite
provocative with the
The holes for the CD are
facial expression and
taken into consideration
close ups which also show
here and this is what we
that this album may have
will do for our digipak
a older audience
This is one of Rhianna’s digipaks, it is very sophisticated and may
be targeted towards a older audience, this has a different feel
and effect to albums such as Little Mix and Katy Perry. This may
be because her songs are slightly slower.
DIGIPAKS

6. Girls Aloud It also does not show anything
down the spine of the CD. Where as
on Katy Perry’s there is writing
which i would prefer to do
This digipak is much
more grown up than
our target audience
as it has very simple
colours and a lot of
writing I like how the writing is
in the shape of a CD
however i think it may
The only colour is of be a little boring for
the girls outfits. This our audience as they
is similar to Little would not want to
Mix’s first album read a lot of
which i quite like information
and find interesting
as they stand out a
lot more.
Girls Aloud’s album is similar to Rhianna’s as it is much
more plain and for an older audience
DIGIPAKS

7. What i can take from the digipaks i have
researched into…
From researching into the POP genre digipaks i have found out that they vary a lot from
bright colours and patterns such as Little Mix and Katy Perry to very plain, simple albums
such as Rhianna and Girls Aloud. From this I have decided that as a group it would be better
to go for the bright colours because it will be more suited for our target audience.
Aspects to take into consideration:
• Bright colours
• Writing on spine
• Colourful CDs
• Exciting images
• Barcode on back
• List of songs
• Split screen with individual backgrounds
• Black and white with some colour
• Smiling? Serious?
• Writing/picture in CD place
• Not much writing? Loads of writing?
• One image taking up the whole space of the inside DIGIPAKS