3. Have our actress literally
lying in the ‘middle of the
bed’
Image/shot of two
We could possibly
people holding
include other
hands?
characters if
Could possible, to show
possibly people gossiping
used a male about the
character in relationship.
this chorus
to sing these
lyrics to as
the female
character We need the
can act ending of our
angry/satisfi video to be
ed at telling memorable and
her old love have an impact on
interest she the audience. We
has moved could possibly end
on. the film with our
heroine with a
Literally
male character,
have our
leaving the
actress
audience to
turning off a
question ‘is she
lamp/light
really over
him/moved on?’
4. The lighting used in these scenes contribute
a slightly gloomy aspect towards the mood of
the video, as well as a slight hint of satire as
the singer is wearing a top hat and dark
glasses in the first image.
This medium close
up shot is used
throughout the
film. It is very
simple and easy
shot and can be
filmed in many
locations. This is
probably due to
the low budget of
The short jump the video but is
cuts back to Lucy successful in the
Rose clapping in way that the artist
time with the beat is always the main
of the chorus on focus.
the track is a nice
addition to the film
5. Extreme wide shot
Shot showing the showing the artist in a
artist looking up at vast countryside area,
the trees, followed making the form look
by a point of view small
shot
The choice of colours
in these examples are
directly tied into the
mood of the video as
they set a dismal tone.
6.
7. One technique used in this artists videos was
the use of projectors. We noticed how
interesting projecting images onto a
background looks, especially when the artist
is placed in the foreground . As well as
making the piece of film look aesthetically
intricate and appealing, it adds a though-
provoking aspect for the audience. For
instance, the projected images could be seen
as the characters inner thoughts.
8. Music video evaluation -Digital question on eval
Projector work
Using the black couch To begin with, we produced a short fifty second film, which
allowed our actress to we then played on repeat through a projector onto a plain
show more emotion white wall in our media studio. The footage we shot was of
through her body
very pastoral features, like a stream, leaves blowing in the
language.
wind and fields. The natural shades on brown, light blue and
green create a calming atmosphere in the video which work
well when combined with the slower parts of the song. We
also had to edit the film by reducing the speed of the
footage, so it could be seen in more detail when projected
and filmed by another camera.
10. As our film was
predominantly shot
inside a studio, we
utilized our
resources as much
as we could to
make the video
more interesting.
We did this mainly
by experimenting
with lighting and
colour.
11.
12. Using this image for the
background adds detail as
most CDs just list the song
titles with not much else for
the audience too look at.
The use of font and vintage
radio presents a slightly retro
theme to the cover.
The picturesque
surroundings of this image
presents the CD as
minimalistic and pretty. The
The way the lighting is used on the choice of earthy colour also
right hand side to illuminate the does this. This is a slightly more abstract
artist, whilst on the left hand side example of album artwork. By using
there is a dark shadow that allows These warm colours have this intricate mixture of colour,
the song list, is a clever way to make connotations of summer wildlife and vivid drawings the CD
the text stand out as the colour of (red, orange, yellow) which instantly stands out to the target
the text is a white shade. may make the audience audience.
believe the music is a light
hearted, summery album.
The font used looks very
elegant, which matches the
overall theme of this case.
The way the artwork is on
both the front and back of
the case continues the
theme and makes it look
aesthetically attractive to
the audience.
13. This is another slightly The same text is
abstract example of a CD used for the
case. The human form and album name,
the ‘lungs’ placed on the ‘LUNGS’. Which
woman’s chest is the thing makes the album
that attracts the main cover and CD
attention on the cover. match.
We think by using an
The colours used in the image on the actual CD
background (shades on makes it look really
black, grey, green) make interesting. This
the pale-skinned artist particular image makes
contrast with it, making the audience question
her stand out and focus what the hands are
the attention of the holding and why is it
target audience on her. relevant, which in turn
makes it memorable
and stand out.
14. Target Audience/photography
• oliviafletcherandbethelsmore@gmail.com.
and password is beth and liv this is the email i
know ive missed a l out your name but i cant
change it hahah :) anyways heres the adress
below
• http://bethanyellsmore1304oliviafletcher1330
.blogspot.co.uk/
