The document discusses how the student's music video project uses and develops conventions of real music videos. It analyzes several shots from the student's video and compares them to shots from other music videos. Specifically, it discusses how the student's use of low and high angle shots, tracking shots, close-ups, and handholding shots develop themes of journey, nature, and togetherness in a similar way to other indie and pop music videos. Overall, the student experiments with camera angles and shot types typically seen in music videos to tell the narrative and convey emotions.

1. Afet Koraltay
Media Coursework
1. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
Carol Vernallis states that ‘music videos often contain a long series of low or high
angle shots that create a different relation between listener, music and video’. In our
production we experimented with these camera angles on a large scale. Both these
angles allow the audience to feel as though they are part of the video and enable
themselves to become familiar with the artist. It also assisted the connotation of the
cheerful feeling we needed to show through the character. Hannah and her partners
playful mood was accentuated with the low angle shot of them spinning under the
trees in the striking sunlight.
The high angle shot of them cuddling enables the audience to
familiarise with their happiness and love as a couple on a journey
together. The camera angle allows the viewer to feel as though
they are watching the artist reflecting their presence. The shot of
them taken from a bird’s eye view angle with them both laying
on the grass smiling reflects the carefree feeling already created
through the lyrics.
The low angle shot of the guitar being pulled through the fields puts great emphasis
on the instrument the artist plays in the music video and supports the idea of her going
on a journey. Similarly in Mumford and Sons ‘Winter Winds’ music video with the
artist pulling the chair and holding his guitar through a comparable field to ours. This
music video was one of the ones that inspired me and Shianne to choose the song
‘Mexico’ which belongs to the indie genre. Although a major difference between their
video and ours is the apparent contrast in the season which is clear to the audience by
the title of their song. The camera angle gives us a view of the clouds and the trees

2. Afet Koraltay
Media Coursework
ahead which enable us to familiarise with the mood of the artist. The camera in a way
is following him on his journey as it is showing him walking away in the same way it
is in ours suggesting the audience are accompanying the artist on this journey they are
going on
Our production begins with this tracking shot of Hannah Belle sitting on the train
looking out of the window holding her guitar and suitcase. By introducing the song
and the artist with this underlines the overall theme of the song. The title of the song
being ‘Mexico’ makes it obvious to the audience that the artist is going on a trip of
some sort but it is not clear whether she is travelling to Mexico or perhaps it could be
a trip while she is already in Mexico. Therefore it enables the viewer to grasp the
general essence of the music video however they have to watch it to understand the
full concept. Likewise in Mumford and Sons the shot where the artist is looking out of
the window reflecting on his thoughts whilst connecting with nature, this is also
evident in our music video.
“Tracking shots play a crucial role in music videos because the movement of the
camera provides a change in point of view” as said by Carol Vernallis. The movement
of the camera with the artist makes it seem like we are observing them on their
thoughtful journey and they seem content through their body language. For example,
Hannah’s leg up on the train and her head tilted on the window suggests she is feeling
relaxed and carefree. Mumford and Sons on the other hand has his arm up on his neck
which creates a comfortable and easy going feeling of the character. Additionally, the
lighting in both the videos shows the sunlight shining through and reflecting on the
window of the train and car which adds an idyllic sentiment in a sense.
According to Goodwin, close-ups are essential for creating meaning in a music video.
This close-up shot of Hannah holding and looking down at a rose with the sea in the
background illustrates a sense of reminiscence. The sea behind her creates a calming
and soft atmosphere to the video. In addition to this, a rose is usually associated with
love which is important in our video as the artist is going on a journey with her lover.

3. Afet Koraltay
Media Coursework
This clip with the rose is similar to Beyonce’s ‘Broken Hearted Girl’ video with a
close up of the artist picking the petals off the rose with a comparable setting the
background. Our initial idea developed from Beyonce’s video and we filmed a shot of
Hannah picking the petals off her rose but we didn’t include it in the finished
production in the end as we didn’t feel it created the effect we originally wanted. Even
though the genre varies between both these songs there are conventions that are
shared across various genres.
This close-up of Hannah’s hand swaying
through leaves extenuates the feeling of
independence and freedom. Her jewellery
explores her femininity as does her red nail
varnish. The positioning of her fingers adds
a sense of delicacy to Hannah’s character
and convinces us that we are following her
while she is exploring nature. The camera
following her hand movement again reflects
the theme of journey which is very dominant
in our video ‘Mexico’.
The close-up of the guitar is significant as
the lyrics state ‘You Me and Mexico’ in the
song giving her instrument importance in
the video. Hannah plays her guitar for most
of the video and at the time she is not, she is
making the narrative understandable to the
viewers. There are a variety of shots with
the artist holding and playing her guitar but
this one in particular is a bird’s eye view
which shows as if someone is looking down
on her from above watching her contently in
performance. The angle allows us to see the
grass she is laying on which replicates her
connection with nature and suggests a
peaceful and relaxing moment in her life.
We wanted to reinforce the artist and her
boyfriend’s commitment and togetherness in their journey to Mexico so we thought it
would be effective to take a shot of them holding hands. We captured a variety of
shots on our camera so that we would later have a choice of which one we wanted to
use in the finished piece. We chose this forward shot of them holding hands, the

4. Afet Koraltay
Media Coursework
guitar and the vintage suitcase in comparison to one of them from behind holding
hands. Likewise in ‘Broken Hearted Girl’ there is a close-up of the artist holding
hands with her partner in a very similar way to Hannah. However, the lighting in the
two music videos is contrasted with Beyonce’s one being black and white and ours
with natural daylight which creates a diverse mood. Hannah is embracing their
togetherness.