Intervention de Delphine Remy-Boutang au Women's Forum 2015 - 14 Octobre 2015

1. ENERGIZE YOUR DIGITAL
PRESENCE !
WOMEN’S FORUM
FOR THE ECONOMY AND SOCIETY
#WF15

2. Too much often, during events, we exchange with
the same people. So, we don’t perceived that people
of our own network are present or people that we’d
like to meet are around.
Make your Women’s Forum experience a success
!
How to optimize your presence on social networks,
concretize your desired relationships through digital
and create business !
#WF15 #connectforsuccess @delphine

3. Summary
1| @delphine
2| What is social networking ?
3| Networking = success !
4| Connect for success
5| Women behind success
#WF15

4. 1
@delphine
@delphine#WF15

5. Who am I ?
@delphine
1.685
BILLION
International entrepreneur
@delphine
Founder @the__bureau digital agency
London, Paris #connectforsuccess
Co-founder La Journée de la Femme
Digitale @JFDParis
#JFD #JFD16
Increasing responsabilities at IBM
marketing, communication and social
media strategy during 14 years
#WF15

6. “You have two choices. You
can continue to lock yourself
behind facile corporate
words and happy talk
brochures. Or you
can join the
conversation.”
From the Cluetrain Manifesto
Chris Locke, Doc Searls, Davis Weinberger
#WF15

7. 1
WHAT IS SOCIAL NETWORKING ?
@delphine#WF15

8. What exactly is “social media” ?
@delphine
1.685
BILLION
Social media are platforms for interaction and relationships
It affects everyone and every part of your company
LEGAL MARKETING
RECRUITIN
G
PUBLIC
RELATIONS
INVESTOR
CONFIDENCE
INTERNAL
PROJECT
TEAMS
EXECUTIVE
COMM
STOCK
REPUTATIO
N
BRAND
VALUE
SALES
#WF15

9. What exactly is “social network” ?
@delphine
A social network is
a network of
people
But is not about
the people
themselves (which
solutions like
expertise location
focus on) but it’s
about
relationships
The value is in the
weak ties
The value is in the
relationship or tie
« between »
people – and the
reciprocal activity
of giving and
receiving
#WF15

10. Some social media facts.
@delphine
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
Source : jeffbullas.com, 33 social media facts & statistics in 2015
7.210
BILLION
3.010
BILLION
2.078
BILLION
3.649
BILLION
1.685
BILLION

11. How are B2B Businesses Using
Social Media?
INCREASE
USER
ENGAGEMENT
AND LOYALTY
IMPROVE
PARTNER
RELATIONSHIP
S
INCREASE
REVENUE
REACH NEW
AUDIENCES
Businesses are using Social Media to connect with
their customers for 4 main reasons:
#WF15

12. 1
NETWORKING = SUCCESS
@delphine#WF15

13. Make your Women’s Forum experience a
success !
#WF15 #connectforsuccess @delphine
CONNECT
Take advices to
optimize your
presence on social
networks
FOR
Concretize the
desired
relationships
SUCCESS
Isn’t just about
what you
accomplish in your
life it’s about what
you inspire others
to do !

14. What’s an # ?
Why do you need to use # in your conversations?
To organize content and track & joined discussion
topics based on keyword preceded by the pound sign
(#)
Which caracters can you include in a # ?
No spaces (use capitals instead)
Follow trending topics like #WF15 and join
conversation
You can invent your # !
What are the best practices to use a # ?
Be specific
Keep it simple and make it short !
Give context
@delphine#WF15
Supported
Platforms

15. 1
CONNECT FOR SUCCESS
@delphine
Take advices to optimize your presence on social networks.
#WF15

16. Networking is essential.
1. Attract new readers making you more
visible
1. Diffuse your contents
1. Take control of your (e-)reputation
1. Become the referent of your sector
1. Distinguish you of the competitors
2. Build your digital eminence
@delphine#WF15

17. Does a number-one tip to boost
your social media following ?
@delphine
There’s no one single way to boost
your social-media following !
It takes a matrix of methods and a
continuous commitment to create,
establish, build and maintain a social
media presence and following.
But we can consider first of all about
the content…
#WF15

18. A few “firsts” to get you started.
@delphine
First, think like
a brand
First, know
who you are
targeting
First, stay
committed
and deliver
consistently
#WF15

19. How to create your digital presence
?
1
.
A clear
need for a
clear
website
2
.
Keep it
simple, yet
complete
3
.
Listen to
your
customers
4
.
Assume it’s
a trial-and-
error
process
5
.
Realize the
Internet is
local
6
.
Change is
good :
keep it
fresh
@delphine#WF15

20. Digital presence | best practices.
@delphine
EXAMPLE OF
A BLOGGER
WHO
LEVERAGE
THE DIGITAL
TO DO
BUSINESS
Social network
widgets
Introduction
#WF15

21. How to manage your digital
presence ?
1
.
Search
yourself
2
.
Buy your
domain
name
3
.
Put all your
content in
one place
4
.
Join social
networks
5
.
Optimize
your
presence
on the sites
6
.
Keep
private
things
private.
@delphine#WF15

22. Digital presence | best practices.
@delphine
USE TOOLS
TO MANAGE
YOUR TIME :
TWEETDECK
,GOOGLE
ALERT
#WF15

23. IBM CASE | social computing
guidelines.
@delphine#WF15
Living IBM
values in the
Digital World

24. IBM | surfacing experts
@delphine#WF15

25. 1
CONNECT FOR SUCCESS
@delphine
Concretize desired business relationships.
#WF15

26. « Apple is a very
disciplined company, and
we have great processes.
But that’s not what it’s
about. Process makes you
more efficient. But
innovation comes from
people meeting up in the
hallaways or calling each
other at 10:30 at night with
a new idea, or because
they realized something
that shoots holes in how
we’ve been thinking about
a problem. »
Steve Jobs

27. Just 6 degrees of separation
between us ?
@delphine
After checking 30 billion
electronic messages,
Microsoft researchers say the
theory stands up !
In a world of 6.6 billion people, it
does seem hard to believe. The
theory of six degrees of
separation : we are all linked by
chains of acquaintance, you are
just six introductions away from
any other person on the planet.
#WF15

28. What about brands that place
themselves as links generators ?
@delphine
The mobile operator « Sosh »
created a Tumblr which now offers a
"creative roll," a collaborative
illustration.
« Our favorite illustrators happen
pencil to express their views Sosh
the universe. A collaborative project
and unique!
Meet every 15 days to discover a
new original creation! »
#SOSH
#WF15

29. @delphine
Humanizing
communication
Possess a
natural authority
Give a character both official
and exclusive
Reach a much
larger audience
CEO : why you should be present on
social networks?
#WF15
Lead by
example

30. @delphine
partnerships
meetings
new offer
relay relevant
content
interactions
with other
founders
critical views
relay articles Earned > answers
follow journalists, strategic
contacts ...
CEO : what do you need to do to
stand out on social networks ?
#WF15

31. Part in events with strong networking
opportunity.
1 village
connected
1 app « its
a match »
1 wellness
open bar
36 partners
including 5
press
1 ending
cocktai
(where
everything
begins…)
12
keynotes
1
networking
lunch
@delphine
#JFD15
#WF15

32. 1
CONNECT FOR SUCCESS
@delphine
& inspiring others.
#WF15

33. When a passion highlighted well on
social networks becomes a real
company.
@delphine
@bettyautier
An influential fashion blogger « It’s a good friend speaking to 20000 people per
day » explains Elodie Jacquemond, who became bloggers officer in 2011.
#WF15

34. How to talk on Twitter ?
@delphine
You need to tweet to expand
your reach ! Both internally and
externally (of your company)
 to speak with easier exchanges
 to optimize SEO
 to create links with relevant
contacts
 To create leads
 to find the trending
conversations
 And most of all to be part of the
conversation !
#WF15

35. How to talk on LinkedIn ?
@delphine
You need to manage your professional image !
 for more visibility and SEO
 for benchmark
 for contact
Need some advices ?
 treat « summary » with attention, in funnel: give
your wide vision before details
 don’t hesitate to edit a website / blog / Twitter
redirection
 treat «Additional Information» by mentioning
your centers of interests (tech, music…)
 treat « Organization » by tagging associations or
companies to wich you are a member
 Treat « Distinctions » if they are relevant with
your objective
#WF15

36. How to talk on Facebook ?
@delphine
The settings tab is your best ally !
 to create groups of friends (friends, colleagues,
client…) to manage easily who sees what
 to minimize access to your privacy
 You can also create a professional profile !
Need some advices ?
 create a custom URL to allow people to find you
easily
 add your Facebook URL in the signature of your
emails and all your marketing materials
 put regularly online on your wall or in your status
your updates (evolutions, product launch ...)
 share links and articles that might be useful to
your contacts
#WF15

37. What about all the other social
networks ?
Store pictures for
the Picasa users
Send pictures
from a
Smartphone
Communicate
thanks to the chat
Google Talk
See Youtube
Videos
Online mobile photo
Sharing, video-
sharing and a social
networking
Take pictures &
videos
Share it on social
networking platforms
(Facebook, twitter,
Tumblr, Flickr)
Hashtags
Twitter application
Users can share six
second-long looping
video clips
Comedy and music
performances
Stop motion
animation
Live video
streaming
application for
Smartphone
Tweet out a link
to their Live
Stream
Public or viewable
Web and mobile
application
company. Operat
es an eponymous
photo sharing
website
People can:
Upload
Save
Sort
manage images
(pin)

38. IBM CASE | employee x brand
interactions.
@delphine#WF15
Employee-
generated
brand
interactions
are growing
exponentially

39. IBM CASE | social campaign
metrics.
The sentiment expressed in the Celebration of Service
social conversation was notably high, with the conversation
classifed as 4% « very positive », « 15% positive », and 0%
negative.
@delphine#WF15

40. @delphine
WOMEN BEHIND SUCCESS
Women who are doing successfully digital transformation
of their company and to themselves.
#WF15

41. Opening keynote #JFD15
“The woman of the future will
be a digital woman
entrepreneur.”
Stéphane Richard, CEO @Orange
#WF15 @delphine

42. Delphine Ernotte | France Télévisions.
@delphineErnotte
"I want to make of France Télévisions an
audiovisual company of the XXIth century.
It means at first assuring the essential
missions: propose innovative programs
and information of public service, but, first
of all, I want to make the company not
only a digital media company but a real
digital company which means bring digital
in each part of the business, and
employees »
@delphine#WF15

43. Lubomira Rochet | L’Oréal.
@ljubomira
In a few months, LR launched 3 transformation
projects on 3 priority axes:
 Acceleration of e-commerce, which
represented only 3,5 percentage of sales in
2014
 Customization of digital media of the group,
for a finer targeting of L'Oréal worldwide
 Transformation of Maybeline, Vichy,
Kerastase, Biotherm and Bodyshop as " love
brands " (brands approved by a large
majority of customers, ambassadors on
social networks (earned media focus)
@delphine#WF15

44. Antonia McCahon | Pernod Ricard.
@antoniamccahon
Named " digital acceleration officer " in 2013,
Antonia McCahon is in charge of pursuing a
transformation which is from now on at the heart
of the reorganization of the group.
Her first initiative: Digifit’s launch a kind of Trivial
Poursuit to sensitive the employees in digital
technology  success!
@delphine#WF15

45. What about you ?
Write your successful #WF15 story and Beyond !
@delphine#WF15
Insert
your
Picture
here…

46. Thanks !
#connectforsuccess #JFD16
@the__bureau @delphine
@JFDParis